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Navigating the Future: Swimwear Market Trends and Forecast Insights, 2025 Edition
Swimwear
What Is the Expected CAGR for the Swimwear Market Through 2025?
The size of the swimwear market has been showing vigorous growth in recent times. It's projected to escalate from $24.24 billion in 2024 to $26.03 billion in 2025, with a compound annual growth rate (CAGR) of 7.4%. The historical growth is owed to factors such as the popularity of beach vacations, the body positivity movement, cultural trends, cyclical demand, and promotional strategies.
What's the Projected Size of the Global Swimwear Market by 2029?
In the coming years, a robust expansion is anticipated in the swimwear market, with it swelling to a valuation of $34.92 billion in 2029 at a compound annual growth rate (CAGR) of 7.6%. The projected growth during this period can be linked to factors such as a shift towards sustainability, the integration of resort wear, embrace of body positivity and inclusive sizing, customization, personalization, and the impact of athleisure. During this forecast period, features such as versatility in design, digital advancements in retail, bold prints and colours, collaborations with celebrities, modest swimwear options and implementation of virtual try-on technologies are expected to be the leading trends.
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Top Growth Drivers in the Swimwear Industry: What's Accelerating the Market?
The surge in consumer interest towards aquatic activities is assumed to drive the swimwear market's growth. Health-related sports activities are gaining popularity, and the increasing frequency of international water sports events encourages individuals to partake in aquatic sports and leisure activities. For example, the Livestrong Foundation, based in the US, reported in October 2023, annually, over 91 million Americans - making up 31% of the population - swim in various water bodies like lakes, rivers, and oceans. Statistics show 36% of children ranging from age 7 to 17 swim a minimum of six times per year, while 15% of adults maintain the same frequency. In general, the rise in open-water swimming for health and recreational advantages is collectively fueling the growth of the swimwear market.
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What Trends Will Shape the Swimwear Market Through 2029 and Beyond?
Key players in the swimwear market, such as Vitamin A, are focusing on innovatively using eco-friendly materials like reused fabrics in swimwear production to cater to consumer preferences and enhance comfort. These repurposed materials including fishing nets and plastics offer an environmentally friendly alternative to conventional materials, without compromising on comfort and durability. For instance, Vitamin A- a renowned U.S. swimwear manufacturer, rolled out the ReLux collection in January 2024. This collection, composed of 80% recycled ghost fishing nets and 20% recycled spandex, was specifically designed to combat the environmental concern imposed by ghost nets - discarded or lost fishing nets that pose a major risk to undersea life. Ranging between $200 and $240, the ReLux swimwear line, which includes one-pieces and bikinis, is not only soft and stretchy as conventional swimwear fabrics but also amplifies efforts towards ocean conservation.
What Are the Main Segments in the Swimwear Market?
The swimwear market covered in this report is segmented -
1) By Type: Women's Swimwear, Men's Swimwear, Goggles And Swim Caps
2) By Fabric Type: Nylon, Polyester, Spandex, Other Fabric Types
3) By End-User: Men, Women, Kids
4) By Distribution Channel: Online Stores, Offline Stores
Subsegments:
1) By Women's Swimwear: One-Piece Swimsuits, Bikinis, Tankinis, Swim Dresses, Rash Guards
2) By Men's Swimwear: Swim Trunks, Board Shorts, Jammers, Briefs, Swim Shirts
3) By Goggles And Swim Caps: Competitive Swim Goggles, Recreational Swim Goggles, Silicone Swim Caps, Latex Swim Caps, Specialty Swim Caps
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Which Top Companies are Driving Growth in the Swimwear Market?
Major companies operating in the swimwear market include PVH Corp, Pentland Group, Wacoal, Perry Ellis International, Quiksilver Inc., Speedo International Limited, Arena S.p.A, Arena Italia S.p.A, La Perla Group, PARA S.p.A., Hosa Industrial Co Ltd., TYR Sport Inc., Seafolly, Jantzen Inc., Gottex Swimwear, Moeva Swimwear, Diana Sport, Eveden Group, Dolfin Swimwear, Calzedonia Group, Zoke, Seaspray Swimwear, NOZONE, LIVIN' SWIMWEAR, ND Swimwear, Derong Group, David Mare
Which Regions Will Dominate the Swimwear Market Through 2029?
Asia-Pacific was the largest region in the swimwear market in 2024. The regions covered in the swimwear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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