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Rise Of Personalization And Customized Nutrition Industry Trends Gaining Momentum in the Global Superfoods Market

07-23-2025 01:07 PM CET | Food & Beverage

Press release from: The Business Research Company

Superfoods

Superfoods

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What Will the Superfoods Industry Market Size Be by 2025?
In recent times, the superfoods market has seen robust growth. The market size is set to rise from $174.94 billion in 2024 to $188.35 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 7.7%. Factors that have contributed to growth during the historic period include trends in health and wellness, the nutritional advantages offered by superfoods, their role in fitness and weight management, the increased preference for vegan and vegetarian diets, and the impact of marketing and media.

What's the Long-Term Growth Forecast for the Superfoods Market Size Through 2029?
Anticipations are optimistic regarding the superfoods market size, which is set for a solid growth trajectory in the forthcoming years. A surge to $263.78 billion is predicted by 2029, propelled by a compound annual growth rate (CAGR) of 8.8%. The progression during the forecasted period could potentially result from an ongoing surge in health awareness, various dietary preferences, the expansion of e-commerce, product formulation innovation and worldwide culinary integration. Notable trends during the forecast period are expected to include the creation of innovative superfood snack options and variations, incorporation of superfoods into beauty and skincare products, the launch of superfood mixtures and powders, emphasis on sustainable and ethical acquisition of superfood elements, and partnerships to research the health benefits of superfoods.

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What Are the Key Growth Drivers Fueling the Superfoods Market Expansion?
A surge in health-aware consumers dramatically propels the superfoods market's expansion. The abundance of vitamins and minerals found in superfoods enhances immunity and promotes overall well-being. Take, for example, data from Mindbody, Inc., a US-based wellness services company offering cloud-based planning support amongst other administrative solutions. They found that in January 2022, over half (52%) of Australians were committed to maintaining their overall well-being with the aim to build resistance against diseases and sickness. That being said, the surge in health-aware individuals is projected to further boost the superfoods market's advancement during the prediction period.

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What Are the Key Trends Driving Superfoods Market Growth?
The trend of personalization in superfoods is increasing in prominence within the superfoods market. Companies are honing in on providing superfoods with specific and tailored nutritional benefits to consumers. An example of this occurred in May 2024, when Laird Superfood, Inc., a plant-based superfood products manufacturer from the US, introduced the Laird Superfood Protein Creamer. This vegan coffee creamer was designed to boost nutritional intake, with each serving offering 12 grams of protein via a unique blend of pea, hemp, and pumpkin seed proteins. It also includes inherent MCTs (medium chain triglycerides) attained from coconut along with a specialized Performance Mushroom Blend for additional health advantages. The creamer, which comes in the popular Sweet & Creamy flavor, integrates seamlessly into coffee or tea, making it an excellent choice for individuals seeking to augment their protein levels during coffee breaks.

How Is the Superfoods Market Segmented?
The superfoods market covered in this report is segmented -

1) By Product Type: Fruits, Vegetables, Grains And Seeds, Herbs And Roots, Meat, Other Products
2) By Application: Bakery And Confectionery, Beverages, Supplements, Convenience Or Ready-To-Eat Foods, Other Applications
3) By Distribution Channel: Super markets Or Hyper markets, Online Channels, Traditional Grocery Stores, Convenience Stores, Other Distribution Channels

Subsegments:
1) By Fruits: Berries, Avocado, Pomegranate, Goji Berries
2) By Vegetables: Leafy Greens, Cruciferous Vegetables, Sweet Potatoes, Beets
3) By Grains And Seeds: Quinoa, Chia Seeds, Flaxseeds, Amaranth
4) By Herbs And Roots: Turmeric, Ginger, Garlic, Ashwagandha
5) By Meat: Grass-Fed Beef, Free-Range Chicken, Wild-Caught Fish
6) By Other Products: Superfood Powders, Snacks, Beverages

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Which Companies Are Leading the Charge in Superfoods Market Innovation?
Major companies operating in the superfoods market include Archer Daniels Midland Company, Nestlé S.A., General Mills Inc., Del Monte Pacific Ltd., Mannatech Incorporated, Sunfood Corporation, Pukka Herbs Ltd., Navitas Organics LLC, Nutiva Inc., Nutriseed Limited, Organic Traditions Inc., Barlean's Organic Oils LLC, Creative Nature Ltd., Pines International Inc., Rainforest Foods Ltd., Suncore Foods Inc., Impact Foods International Ltd., Rhythm Superfoods LLC, Aduna Ltd., Healthy Truth Foods, Nature's Superfoods LLP, Essential Living Foods Inc., Rritual Superfoods Inc., Superlife Co Pte. Ltd., OMG! Organic Meets Good, Food Matters International Pty. Ltd., Imlak'esh Organics, Supernutrients Limited, Matakana SuperFoods Ltd., Organic Burst Limited, Sevenhills Wholefoods Ltd., The Chia Co

Which Regions Are Leading the Global Superfoods Market in Revenue?
North America was the largest region in the superfoods market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the superfoods market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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