Korea Tennis Equipment Market Poised for Significant Growth, Driven by Youth Engagement and Elite Performance

The Korea tennis equipment market is set to achieve a valuation of USD 135.2 million in 2025, with projections indicating a robust expansion to USD 181.1 million by 2035, growing at a Compound Annual Growth Rate (CAGR) of 2.9% from 2025 to 2035. This impressive trajectory reflects a profound shift in the nation's sports culture, marked by surging interest in tennis across diverse demographics and a strategic evolution within the industry.

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Catalysts for Growth: A Shifting Sporting Landscape

Korea's sporting interests are shifting, with tennis rapidly gaining popularity, especially among younger generations drawn to its mix of fitness, strategy, and social interaction. This growth is supported by improved tennis facilities and inclusive programs for all ages, driving demand for gear like racquets, shoes, and apparel.

The international success of Korean players, such as Chung Hyeon and top women's doubles teams, has further boosted the sport's profile, inspiring fans and increasing interest in high-performance equipment.

Additionally, a nationwide focus on health and fitness, greater court accessibility, and rising disposable income are prompting more Koreans to invest in premium tennis gear, accelerating market expansion.

Evolving Consumer Dynamics and Segmented Demand

The Korean tennis equipment market exhibits distinct consumer trends across its end-use segments. The amateur segment, driven by leisure players, prioritizes comfort, durability, and ease of operation over professional-grade performance. This fuels demand for lightweight, user-friendly racquets and affordably priced, quality apparel for recreational use. The rise of indoor and urban tennis facilities has also spurred a niche market for compact and portable equipment, catering to casual players focused on fitness and fun.

Conversely, the professional and semi-professional segments demand high-performance, technologically advanced equipment. These discerning players value precision, power, and control, driving innovation in carbon fiber racquets, sophisticated string technologies, and high-end footwear offering superior grip and ankle support. Their buying behavior is often influenced by leading sports personalities' endorsements and sponsorship deals, with brands developing products that emulate champions' gear. For amateur players, affordability and convenience are paramount, leading to a preference for value-for-money products and all-in-one beginner packages.

Product and Material Dominance

Racquets remain the best-selling product type, driven by technological advancements and players' evolving needs. Both amateur and professional players increasingly prioritize high-end racquet features to optimize their game. Composites, particularly carbon fiber and graphite, dominate the material segment due to their superior strength-to-weight ratio, offering an optimal blend of power, control, and flexibility crucial for high-performance gear. While metallic materials like aluminum and titanium are used, primarily in entry-level products, composites lead the market due to their performance advantages.

Key Industry Players

• XIOM Co., Ltd
• Seino Logix Co., Ltd
• Molax Line Ltd.
• Amer Sports Korea
• F&F
• Yonex Co., Ltd.
• NISHOHI
• Bridgestone

Top Segments Studied in the Korea Tennis Equipment Market Report

By Product Type:

With respect to product type, the industry is divided into racquets, balls, apparel, footwear, ball machines, tennis bags, and other accessories.

By Material:

In terms of material, the market is classified into composites, metallic, and other materials.

By Buyer Type:

Based on buyer type, the industry is divided into individual and institutional.

By Sales Channel:

On the basis of sales channel, the industry is classified into independent sports outlets, sports retail chains, franchised sports outlets, direct-to-customer online channels, direct-to-customer institutional channels, modern trade channels, and third-party online channels.

By Sub Region:

Regionally, the industry is divided into South Gyeongsang, North Jeolla, South Jeolla, Jeju, and the rest of Korea.

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