Indonesia Pet Care Market Outlook 2026-2036: Industry Set to Reach USD 7.6 Billion, Expanding at 9.5% CAGR

The Indonesia pet care market is projected to expand from USD 3.1 billion in 2026 to USD 7.6 billion by 2036, registering a robust CAGR of 9.5% over the forecast period, according to the latest analysis by Future Market Insights (FMI). Growth is being driven by rising urban pet ownership, increasing disposable incomes, and a structural shift toward preventive healthcare, premium nutrition, and wellness-oriented pet products.

Pet care demand in Indonesia is evolving beyond basic food and grooming. Consumption is expanding into high-margin categories such as functional nutrition, supplements, hygiene-focused products, and routine veterinary services as awareness around long-term pet wellbeing strengthens among middle-income households.

Indonesia Pet Care Market Snapshot (2026-2036)

Indonesia Pet Care Market Snapshot (2026-2036)
• Market size in 2026: USD 3.1 billion
• Market size in 2036: USD 7.6 billion
• CAGR (2026-2036): 9.5%
• Leading service type: Pet Food (~41.8% share)
• Dominant pet type: Dogs (~48.6% share)
• Leading sales channel: Online Retail (~36.9% share)
• Key growth centers: Jakarta, Surabaya, Bandung, and other major urban areas

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Market Momentum

The Indonesia pet care market begins at approximately USD 3.1 billion in 2026 and demonstrates sustained expansion throughout the forecast period. By 2031, rising premiumization in pet food and broader adoption of preventive healthcare services push market value significantly beyond USD 5 billion.

Between 2031 and 2036, growth accelerates as digital commerce penetration deepens, subscription-based food delivery expands, and integrated care platforms combine nutrition, grooming, and veterinary guidance. By 2036, the market reaches USD 7.6 billion, maintaining a strong 9.5% CAGR across the decade.

Why the Market Is Growing

Indonesia's pet ownership landscape is shifting toward structured, care-led routines rather than occasional spending on staples. Urban pet owners increasingly prioritize balanced diets, parasite control, hygiene solutions, and routine health checks.

The humanization of pets is strengthening emotional attachment, driving demand for premium dry and wet food, breed-specific nutrition, functional treats, and supplements targeting digestion, immunity, and skin health. Exposure to veterinary guidance and social media-led education is raising expectations around everyday care standards.

Manufacturers are aligning with global nutrition trends. International players such as Mars, Incorporated and Nestlé SA are emphasizing precision nutrition and life-stage formulations, while domestic firms like PT Central Proteina Prima Tbk and PT. Nutricell Pacific are strengthening local sourcing and mid-premium product access.

Segment Spotlight

Service Type: Pet Food Leads with ~41.8% Share
Pet food dominates market value due to daily feeding requirements and rising branded product penetration. Dry food accounts for the largest volume share due to affordability and storage convenience, while wet and fresh formats capture premium demand. Treats and mixers add incremental value through training and reward-based usage.
Pet healthcare, grooming services, and value-added services such as insurance and pharmacy offerings provide additional revenue streams, reflecting the shift toward comprehensive care.

Pet Type: Dogs Anchor High-Value Demand (~48.6% Share)
Dogs account for the largest share of pet care spending, supported by higher use of grooming, training, and veterinary services. Premiumization is particularly visible in dog-focused nutrition lines and preventive health products.
Cats represent significant volume demand, particularly in packaged dry food and hygiene products, while smaller segments such as birds, fish, and small mammals contribute incremental value.

Service Channel: Online Retail Dominates (~36.9% Share)
Online retail has emerged as the leading sales channel, driven by convenience, subscription-based replenishment, and broader product assortments. Major marketplaces such as Tokopedia and Shopee are expanding official pet brand storefronts and last-mile delivery networks.
Veterinary clinics and pet specialty stores remain critical for prescriptions, clinical services, and professional grooming, supporting integrated care ecosystems.

Regional Growth: Urban Centers Drive Expansion

Jakarta and other major metropolitan regions remain primary consumption hubs, supported by higher disposable incomes and digital commerce penetration. Secondary cities are emerging as growth pockets as organized retail expands and awareness around responsible pet ownership increases.
Policy initiatives around animal welfare standards and vaccination awareness are also contributing to structured market development.

Drivers, Opportunities, Trends, Challenges

• Drivers: Urbanization, rising disposable income, growing pet humanization, and expansion of digital retail channels.
• Opportunities: Premium and functional pet food, integrated wellness platforms, subscription-based nutrition delivery, and standardized veterinary service networks.
• Trends: Preventive healthcare adoption, breed-specific nutrition, hygiene-focused grooming products, and digital-first purchasing behavior.
• Challenges: Price sensitivity among lower-income households, regulatory compliance costs, and competitive pressure from both multinational and domestic brands.

Competitive Landscape

Indonesia's pet care market features a mix of multinational consumer goods groups, animal health specialists, and domestic manufacturers competing on product quality, brand trust, and distribution reach.

Key companies include:

• MSD Animal Health
• Mars, Incorporated
• Nestlé SA
• Colgate-Palmolive Company
• PT Central Proteina Prima Tbk
• PT. Nutricell Pacific
• HAPPY PET Investment Holding GmbH

Competition is increasingly shaped by portfolio breadth, product consistency, and integration of nutrition, grooming, and preventive healthcare services into recurring pet wellness routines. Companies that combine reliable supply chains with education-led engagement strategies are positioned to capture higher lifetime value per pet as Indonesia's market becomes more structured and premium-oriented.

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Indonesia Pet Care Market - FAQs

How big will the Indonesia pet care market be by 2036?
The market is projected to reach USD 7.6 billion by 2036, growing at a 9.5% CAGR.

What is driving market growth?
Rising pet ownership, pet humanization, premium nutrition demand, and expansion of online retail channels are key growth drivers.

Which segment leads the market?
Pet food leads with approximately 41.8% share, supported by recurring daily consumption.

Which pet type accounts for the highest spending?
Dogs represent the largest spending share (~48.6%), driven by grooming, nutrition, and preventive healthcare demand.

Which sales channel is growing fastest?
Online retail dominates (~36.9% share), supported by e-commerce platforms and subscription-based pet food delivery.

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