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Major Growth Driver Identified in 2025 Online Video Platform Market: Smartphone Boom Fuels Surge In Online Video Platform Market
Use code ONLINE30 to get 30% off on global market reports and stay ahead of tariff changes, macro trends, and global economic shifts.How Large Will the Online Video Platform Market Size By 2025?
Over the past few years, the size of the online video platform market has seen swift expansion. The market is projected to rise from a valuation of $11.83 billion in 2024, to reach a total of $14.13 billion in 2025, posting a compound annual growth rate (CAGR) of 19.4%. The notable growth during the historic period is likely due to an increase in online video viewership, the emergence of over-the-top (OTT) services, potential for monetization, the widespread distribution of content across the globe, content creation, and the rise of user-generated content (UGC).
How Big Is the Online Video Platform Market Size Expected to Grow by 2029?
The market size for online video platforms is predicted to expand significantly in the coming years. This market is expected to reach $31.26 billion by 2029, growing at a compound annual growth rate (CAGR) of 22.0%. This growth during the projected period can be credited to an increase in streaming services, artificial intelligence (AI) integration, the rise of virtual events and live streaming, increased mobile video usage, collaborations, and the creation of original content. Key trends in this forecast period consist of improved content moderation and safety regulations, a worldwide expansion of video-on-demand (VOD) services, the merging of e-commerce with shoppable videos, adoption of superior quality video compression technologies, and innovations in video analytics and understanding audience reactions.
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Which Key Market Drivers Powering Online Video Platform Market Expansion and Growth?
The increasing popularity of smartphones is set to fuel the expansion of the online video platform market. A smartphone is a mobile device that offers cellular internet access and multi-purpose functions like a camera, internet browser, and high-resolution screen. These devices are capable of facilitating video streaming services such as live streaming features, round-the-clock support, and adaptive bit-rate streaming, essentially acting as an online video platform for video playback in order to supply entertainment. For example, Groupe Speciale Mobile Association, a UK-based industry body confirmed in January 2023 that there were 229 commercial 5G networks around the globe, and over 700 types of 5G smartphones had been released, with over 200 launched in 2022 alone. Consequently, the escalating demand for smartphones is propelling the growth of the online video platform market.
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Which Fast-Growing Trends Are Poised to Disrupt the Online Video Platform Market?
Technological innovation is a key driving factor in the online video platform industry. Major participants in the market are making progress with video technology. For example, in September 2022, Minute Media, a digital-first media firm headquartered in the UK, launched its supply-side platform (SSP) aimed at creating a more seamless and direct tie between publishers and brands involved in programmatic advertising. Minute Media's SSP works in conjunction with Voltax, their unique video and multimedia publishing service platform, as well as various third-party video players, demand wrappers, and some of the world's biggest DSPs, linking either directly or through BidSwitch, a programmatic infrastructure provider, with ongoing incorporation of new partners.
What Are the Emerging Segments in the Online Video Platform Market?
The online video platform market covered in this report is segmented -
1) By Type: Video Processing, Video Management, Video Distribution, Video Analytics, Other Types
2) By Business Models: User Generated Content (UGC) Model, Software As A Service (SaaS) Model, Do It Yourself (DIY) Model
3) By Streaming Type: Live Streaming Type, Video On Demand
4) By Application: Content Creator, Brand And Enterprise
5) By End-User: Media And Entertainment, BFSI, Retail, Education, IT And Telecom, Other End-Users
Subsegments:
1) By Video Processing: Encoding And Transcoding Services, Video Editing Tools, Real-Time Video Processing
2) By Video Management: Content Management Systems (CMS), Digital Asset Management (DAM), Metadata Management
3) By Video Distribution: Content Delivery Networks (CDN), Live Streaming Services, Video Hosting Platforms
4) By Video Analytics: Viewer Engagement Analytics, Performance Metrics And Reporting, Audience Insights And Demographics
5) By Other Types: Video Monetization Solutions, Security And DRM (Digital Rights Management), Interactive Video Features
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Who Are the Global Leaders in the Online Video Platform Market?
Major companies operating in the online video platform market include International Business Machines Corporation, YouTube LLC, TwentyThree ApS, Akamai Technologies Inc., MediaMelon Inc., SproutVideo LLC, Ziggeo Inc., Vimeo Inc., VideoBloom Inc., Edgio Inc., Dailymotion SA, Brightcove Inc., Comcast Technology Solutions, SpotX Inc., Longtail Ad Solutions Inc., Dalet Digital Media Systems USA Inc., Vidyard Inc., Kaltura Inc., Wistia Inc., Pixability Inc., Livestream LLC, Vplayed Inc., Dacast Inc., Endavo Media & Communications Inc., Cincopa Ltd., Frame.io Inc., Panopto Inc., Niche Video Media LLC, Ensemble Video Platform
Which are the Top Profitable Regional Markets for the Online Video Platform Industry?
North America was the largest region in the online video platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global online video platform market during the forecast period. The regions covered in the online video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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