Retail Media Networks: A Leading Driver Behind E-Commerce Surge Propels Retail Media Networks Market Expansion in 2025

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Retail Media Networks Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
The scale of the retail media networks market has witnessed a significant expansion in the past few years. It is projected to surge from a value of $22.41 billion in 2024 to a higher value of $24.06 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 7.3%. The historical growth can be associated with a shift in advertising budgets, the escalating growth of e-commerce, the advent of data-driven advertising, opportunities for brand collaboration, and the integration of in-store and online platforms.

Retail Media Networks Market Size Forecast: What's the Projected Valuation by 2029?
A substantial surge in the market size of retail media networks is anticipated in the coming years, with expectations to reach $34.84 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. This projected growth during the forecast period can be credited to factors such as the emergence of direct-to-consumer (DTC) brands, improvements in analytics and measurement, an emphasis on clientele experience, evolution of shoppable media and social commerce, and introduction of dynamic pricing and promotions. Key market trends for this forecast period include the adoption of omnichannel strategies, bringing advertising operations in-house, integration of dynamic pricing, fast-paced growth of mobile commerce, and adherence to privacy regulations.

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What Are the Drivers Transforming the Retail Media Networks Market?
The accelerated expansion of e-commerce is anticipated to drive the advancement of the retail media networks market in the future. This term e-commerce implies that businesses and individuals engage in buying and selling products and services via the internet. It operates across several market sectors and can be conducted via computers, tablets, smartphones, and other intelligent devices. Retail media networks provide businesses with access to digital areas on an e-commerce site that were previously inaccessible. E-commerce sites have introduced sponsored ads, allowing businesses to advertise their products on these sites. As an example, Manaferra Inc., an SEO agency based in the United States, stated that the e-commerce's contribution to the total retail sales in 2021 was 19.6%, and it rose to 21% in 2022. Consequently, the swift expansion of e-commerce is predicted to spur the growth of the retail media network market.

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What Long-Term Trends Will Define the Future of the Retail Media Networks Market?
The proliferation of technological advancements is becoming a defining trend in the retail media network market. To maintain their market relevance, predominant businesses in this landscape are channeling efforts into the conception of fresh and revolutionary solutions. An apt illustration is the move by Criteo S.A., a French advertising firm, to unveil Commerce Max DSP in September 2023. This platform equips brands and agencies with a singular access point to retail media inventory, both onsite and across various retailers. Additionally, it furnishes a comprehensive set of retail media solutions that confront fragmentation and propel commerce results throughout the entirety of the open internet.

Which Segments in the Retail Media Networks Market Offer the Most Profit Potential?
The retail media networks market covered in this report is segmented -

1) By Type: Search Ads, Display Ads
2) By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud
3) By Application: Consumer Goods, Catering, Other Applications

Subsegments:
1) By Search Ads: Sponsored Product Listings, Keyword-Targeted Ads, In-Search Advertising
2) By Display Ads: Banner Ads On Retail Websites, Product Recommendation Ads, Retargeting Ads

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Which Firms Dominate the Retail Media Networks Market by Market Share and Revenue in 2025?
Major companies operating in the retail media networks market include Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, CitrusAd Pty Ltd, Amobee Inc.

Which Regions Offer the Highest Growth Potential in the Retail Media Networks Market?
North America was the largest region in the retail media networks market in 2024. The regions covered in the retail media networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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