Lotions (Including Sunscreens) Market Insights 2025-2034: Growth Forecast and Strategic Priorities

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What Will the Lotions (Including Sunscreens) Industry Market Size Be by 2025?
The size of the market for lotions, encompassing sunscreens, has seen a swift expansion in the past years. Its escalation from $58.74 billion in 2024 to an anticipated $68.25 billion in 2025, representing a Compound Annual Growth Rate (CAGR) of 16.2%, is notable. Factors such as increased customer knowledge, evolving fashion and beauty tendencies, climatic and environmental issues, as well as market competition have contributed to the growth witnessed in the historic period.

What's the Long-Term Growth Forecast for the Lotions (Including Sunscreens) Market Size Through 2029?
The market size for lotions, including sunscreens, is on track for substantial expansion in the coming years, with an expected rise to $120.71 billion in 2029 and a compound annual growth rate of 15.3%. This growth in the forecast period is driven by factors such as global health concerns, advancements in ingredients, customization and personalization, an increase in disposable income, the impact of social media, and a focus on environmental sustainability. The forecast period also foresees emerging trends such as the incorporation of natural and organic ingredients, advancements in sunscreen technology, a heightened focus on sustainable packaging, the rise of digital marketing and e-commerce, and a growing global consciousness about the importance of sun protection.

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What Are the Key Growth Drivers Fueling the Lotions (Including Sunscreens) Market Expansion?
The lotion market is projected to expand rapidly due to an increase in the millennial population. Individuals born between 1981 and 1996 are referred to as millennials, a generation characterized by their upbringing during a period of swift technological innovation and significant societal changes. Factors like high birth rates during the 80s and 90s and enhanced healthcare services led to a significant rise in the millennial population. Considering millennials' heightened emphasis on wellness and self-care, lotion and skincare products have become popular commodities. These products mirror lifestyle trends that are currently prevalent among this quickly expanding generation. For example, Global News reported in February 2024 that the millennial population grew by 457,354 between July 1, 2022, and July 1, 2023, solely due to the influx of permanent and temporary immigration. As a result, the escalating millennial population is propelling the growth of the lotion market.

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What Are the Key Trends Driving Lotions (Including Sunscreens) Market Growth?
There has been a significant surge in the demand for products offering multiple benefits. The market has seen the introduction of items like foundation enhanced with anti-aging serums, sunscreen lotions, UV-protective nail polishes, and products that claim to slow down aging. It is anticipated that these multi-faceted solutions will continue to expand into various other categories including hair care products with anti-aging benefits and lipsticks carrying lip care advantages.

How Is the Lotions (Including Sunscreens) Market Segmented?
The lotions (including sunscreens) market covered in this report is segmented -

1) By Type: Dry Skin Body Lotion, Oily Skin Body Lotion, Normal Skin Body Lotion, Other Types
2) By Channel: Direct Sales, Distributor
3) By Application: Men, Women, Baby

Subsegments:
1) By Dry Skin Body Lotion: Intensive Moisturizing Lotion, Nourishing Cream, Hydrating Body Butter, Repairing Lotion
2) By Oily Skin Body Lotion: Lightweight Gel Lotion, Oil-Free Lotion, Mattifying Lotion, Non-Comedogenic Lotion
3) By Normal Skin Body Lotion: Daily Moisturizing Lotion, Balanced Hydration Lotion, Lightweight Cream, All-Purpose Body Lotion
4) By Other Types: Sensitive Skin Lotion, Anti-Aging Body Lotion, Fragrance-Free Lotion, Herbal or Natural Body Lotion, Specialty Lotions

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Which Companies Are Leading the Charge in Lotions (Including Sunscreens) Market Innovation?
Major companies operating in the lotions (including sunscreens) market include Johnson and Johnson Services Inc., Procter & Gamble Company, Unilever plc, L'Oréal SA, Kimberly-Clark Corp., Colgate-Palmolive Company, Estée Lauder Companies Inc., Beiersdorf AG, L'Oréal USA Inc., Shiseido Co. Ltd., Coty Inc., Galderma Laboratories L.P., Avon Products Inc., Revlon Inc., The Hain Celestial Group Inc., St Ives, Crabtreeand Evelyn Ltd., Aveeno, Groupe Clarins, The Derma Co., Honasa Consumer Ltd., Jergens Inc., Murad LLC, Pharmaceutical Specialties Inc., La Roche-Posay Laboratoire Pharmaceutique, Avalon Natural Products Inc., EltaMD Inc., Hempz Pure Herbal Extracts, Laboratoires Dermatologiques Avene, Uprising Science Private Limited

Which Regions Are Leading the Global Lotions (Including Sunscreens) Market in Revenue?
Asia-Pacific was the largest region in the lotions market in 2024. Western Europe was the second-largest region in the global lotions market. The regions covered in the lotions (including sunscreens) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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