US Freight Brokerage Market to Reach USD 28.17 Billion by 2030, Driven by FTL Demand, Digitalization, and Shifting Shipper Preferences

Mordor Intelligence has published a new report on the "US Freight Brokerage Market" offering a comprehensive analysis of trends, growth drivers, and future projections

Introduction

Mordor Intelligence, in its latest United States Freight Brokerage Market report, forecasts strong growth through 2030. The market is witnessing increasing traction due to the rising demand for full-truckload (FTL) services, the proliferation of digital freight matching platforms, and evolving shipper expectations centered around flexibility, visibility, and operational reliability.

The U.S. freight brokerage market serves as a vital link between shippers and carriers, ensuring freight movement across a highly fragmented logistics network. From large manufacturers to small retailers, businesses rely on freight brokers to navigate rate fluctuations, equipment shortages, and complex multi-modal shipping needs. The market is experiencing a dynamic shift, particularly in the way brokers operate-driven by data analytics, customer-centric tools, and tighter integration with carrier networks.

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Key Trends

Accelerated FTL Adoption Among Shippers

The full-truckload (FTL) segment has become a primary growth area within freight brokerage. As more shippers seek direct, faster, and less-handled transport solutions, demand for FTL services has significantly expanded. Brokers are responding by building deeper relationships with carriers, securing capacity in advance, and offering better rate consistency. This is particularly relevant in time-sensitive or high-volume sectors such as retail and automotive.

Digital Freight Matching on the Rise

Digitalization is redefining freight brokerage operations. The rise of app-based load boards, API-integrated carrier tracking, and AI-driven pricing tools is making freight transactions faster and more transparent. Brokers are integrating these technologies to improve shipment visibility, reduce manual processes, and offer more flexible booking options for shippers and carriers alike. As digital adoption increases, traditional freight brokers are being challenged to modernize their systems or risk losing market share to digital-native competitors.

Strategic Shift in Carrier Relationships

Freight brokers are moving beyond transactional relationships and forming long-term strategic partnerships with carriers. These partnerships are built on consistent volume commitments, predictive pricing models, and real-time performance metrics. This allows brokers to secure capacity during market fluctuations and deliver reliability to shippers even during peak periods or driver shortages.

Shifting Shipper Expectations

Shippers are placing growing importance on end-to-end visibility, predictable delivery schedules, and customer service responsiveness. Brokers are increasingly expected to serve not just as intermediaries but as logistics consultants who can navigate disruptions, optimize costs, and tailor solutions based on client-specific constraints. These evolving expectations are reshaping how brokers build their service models and tech infrastructure.

Increased Complexity in Cross-Border Freight

While domestic freight forms the backbone of the market, cross-border flows, particularly with Canada and Mexico, are also seeing growth. Regulatory requirements, customs compliance, and infrastructure variability make these lanes more complex. Brokers with expertise in managing international documentation and multi-lane coordination are well-positioned to capture this demand.

Driver Availability and Capacity Constraints

The ongoing challenge of driver availability continues to affect how freight brokers secure capacity. As carriers face driver recruitment and retention issues, brokers must balance spot and contract freight strategically. Building a diversified carrier portfolio and investing in automated carrier onboarding processes has become a core strategy to mitigate capacity risks.

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Market Segmentation

The United States freight brokerage market is segmented based on a range of parameters that reflect the operational complexity and service diversity across the industry:

By Service

Full-Truckload (FTL) - Demand is rising for direct routes and faster transit, making FTL the leading service type.

Other Services - Includes LTL, intermodal, and specialized freight solutions tailored for industry-specific needs.

By Equipment / Trailer Type

Dry Van - Commonly used for general freight, providing cost-effective capacity.

Other Equipment - Includes flatbed, refrigerated, and specialized trailers serving construction, agriculture, and perishables.

By Haul Length

Long-Haul - Dominant in national freight lanes, serving coast-to-coast and regional networks.

Other Haul Lengths - Includes short-haul and regional movements focused on metro-area or state-level delivery needs.

By Business Model

Traditional Freight Brokerage - Relies on established relationships and manual coordination.

Other Models - Digital-first platforms and hybrid models using automation, predictive analytics, and real-time dashboards.

By End User

Manufacturing - A core sector for freight movement, requiring dependable scheduling and material flow.

Other End Users - Includes retail, agriculture, energy, and healthcare, each with distinct freight requirements.

By Customer Size

Large Enterprises - Typically have consistent volume and prefer long-term agreements with brokers.

Other Customers - SMEs looking for flexible rates and seasonal capacity.

By Geography

Northeast - High-density freight corridors with urban logistics challenges.

Other Regions - Midwest, South, West, and cross-border routes with varying infrastructure and freight volumes.

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Key Players

Several major freight brokerage companies continue to shape the competitive landscape in the United States. These players combine national networks with advanced tech platforms and strong carrier relationships:

C.H. Robinson Worldwide Inc. - One of the largest third-party logistics providers, offering end-to-end supply chain solutions with strong brokerage capabilities.

Total Quality Logistics (TQL) - Known for its extensive carrier network and real-time freight tracking capabilities.

XPO Logistics Inc. - A major logistics provider with a growing brokerage segment focused on technology-enabled freight management.

Echo Global Logistics - Specializes in multimodal solutions and tailored shipping services for a wide range of industries.

Worldwide Express - Offers domestic and international freight brokerage with a focus on mid-market customers and small businesses.

These firms are enhancing their platforms to offer predictive freight insights, automated load matching, and personalized dashboards for shippers and carriers. Their investments in scalability and customer service help set benchmarks for emerging brokers in the space.

Conclusion

The US freight brokerage market is undergoing notable transformation as digital tools, FTL growth, and evolving shipper expectations reshape the way freight is booked, priced, and delivered. With increasing pressure to secure reliable capacity and ensure shipment visibility, brokers are adapting rapidly leveraging both technology and carrier partnerships to remain competitive. As the landscape continues to shift, companies that prioritize operational flexibility, client alignment, and process efficiency will be best positioned to lead the next phase of market expansion.

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