The Impact Of Smartphones And E-Commerce On Home Decor Trends: Critical Driver Shaping the Home Decor Market in 2025

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How Large Will the Home Decor Market Size By 2025?
Over the past few years, the home decor market has experienced a slight growth. The market which was valued at $644.93 billion in 2024 is projected to increase to $654.09 billion in 2025, boasting a compound annual growth rate (CAGR) of 1.4%. Factors such as social media influence, the rise of sustainable and eco-friendly products, design globalization, stability in the real estate sector and the popularity of home improvement shows have been instrumental in the market's historic growth.

How Big Is the Home Decor Market Size Expected to Grow by 2029?
The market size for home decor is predicted to undergo consistent expansion over the upcoming years, reaching a predicted value of $777.81 billion in 2029. This represents a compound annual growth rate (CAGR) of 4.4%. Factors contributing to this anticipated growth during the forecast period include the incorporation of smart home technology, wellness and biophilic design philosophies, sustainable and circular design principles, the sway of influencers, and a blend of global cultures. Key trends to watch for in the forecast period comprise of digital transformation and online retail, increased demand for personalized and customized items, subscription and rental service models, multi-purpose furniture, and shopping through Augmented Reality (AR).

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Which Key Market Drivers Powering Home Decor Market Expansion and Growth?
The surge in smartphone usage and e-commerce is anticipated to drive growth in the home decor market. A smartphone, a handheld electronic device, provides a link to a cellular network and the internet, which aids in the purchase of home decor items such as wall decor, cushions, curtains and figurines from different online e-commerce platforms. For instance, data from the U.S. Department of Transportation showed that in December 2023, exports and imports accounted for 11.7 percent of the tonnage and 20.6 percent of the value of freight shipments. These percentages are predicted to increase, with international trade likely to account for 13.8 percent of the tonnage and 21.7 percent of the freight value that moves across the United States by 2050. As a result, the proliferation of smart devices enhances the growth of the home decor market.

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Which Fast-Growing Trends Are Poised to Disrupt the Home Decor Market?
In the field of home decor, strategic partnerships and collaborations are fast becoming a crucial trend. This tactic is being utilized by major players in the market to maintain their dominance. For instance, Mitzi, a home decor company based in the US, entered into a collaboration with Dabito, an artist, designer, photographer and the face behind Old Brand New in April 2022. This partnership resulted in 12 unique new pieces from Mitzi spanning from chandeliers to wall sconces, which are all impressive blends of coolness, modernity, and desirability. Likewise, in April 2022, Ruggable, a pioneering washable rug company from the US, collaborated with Keith Haring Studio to create a series of 15 chenille rugs and 9 doormats featuring the beloved line drawings of the late American artist. Each rug by Ruggable, as always, features a cushy base and a top layer that can be easily removed and machine washed.

What Are the Emerging Segments in the Home Decor Market?
The home decor market covered in this report is segmented -

1) By Product Type: Furniture, Textile, Flooring, Other Products
2) By Price: Premium, Mass
3) By Application: Indoor, Outdoor
4) By Distribution Channel: Super markets And Hyper markets, Specialty Stores, E-Commerce, Other Distribution Channels

Subsegments:
1) By Furniture: Living Room Furniture (Sofas, Chairs, Coffee Tables), Bedroom Furniture (Beds, Nightstands, Dressers), Dining Room Furniture (Tables, Chairs, Cabinets), Office Furniture (Desks, Chairs, Bookcases), Outdoor Furniture (Patio Sets, Loungers)
2) By Textile: Curtains And Drapes, Cushions And Throws, Rugs And Carpets, Table Linens (Tablecloths, Runners), Bed Linens (Sheets, Duvet Covers)
3) By Flooring: Hardwood Flooring, Laminate Flooring, Vinyl Flooring, Carpeting, Tiles
4) By Other Products: Wall Art (Paintings, Prints, Mirrors), Decorative Accessories (Vases, Sculptures, Candles), Lighting Fixtures (Lamps, Chandeliers, Wall Sconces), Storage Solutions (Baskets, Shelves, Organizers), Home Fragrances (Candles, Diffusers, Air Fresheners)

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Who Are the Global Leaders in the Home Decor Market?
Major companies operating in the home decor market include General Electric, Inter IKEA Systems BV, Koninklijke Philips N.V., Wayfair Inc., Mohawk Industries Inc., Shaw Industries Group Inc., Bed Bath & Beyond Inc., IKEA USA, Ashley Furniture Industries Ltd., Rooms To Go, Herman Miller Inc., Crate & Barrel, Springs Window Fashions LLC, Suofeiya Home Collection Co. Ltd., Pier 1 Imports Inc., Forbo Group, Hanssem Corporation, Armstrong World Industries Inc., Mannington Mills Inc., home24, Kimball International Inc., Samson Holding Ltd., Duresta Upholstery Ltd.

Which are the Top Profitable Regional Markets for the Home Decor Industry?
North America was the largest region in the home decor market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home decor market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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