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2025 Antivirus Software Industry Trends Report: Long-Term Outlook Through 2034
Antivirus Software Market
Antivirus Software Market Size Growth Forecast: What to Expect by 2025?
In recent times, there has been a consistent growth in the antivirus software market size. It is projected to rise from $4.13 billion in 2024 to $4.23 billion in 2025, at a compound annual growth rate (CAGR) of 2.4%. The historic period's expansion can be linked to the escalation in cybersecurity threats, heightened connectivity and internet utilization, worries over data privacy, business and financial hazards, as well as government and regulatory compliance necessities.
How Will the Antivirus Software Market Size Evolve and Grow by 2029?
The market for antivirus software is anticipated to experience significant expansion in the upcoming years, hitting a worth of $5.52 billion by 2029, with a compound annual growth rate (CAGR) of 6.9%. This development during the projected period is largely due to factors such as ransomware problems and advanced persistent threats (APTs), integration with end-point security, and concerns regarding IoT security. Key emerging trends predicted within this timeframe encompass the enhancement of ransomware defense and mitigation, the implementation of mobile security solutions, the elevation of security automation and orchestration, improvements in identity protection, the prevention of phishing, as well as compliance with regulations and safeguarding of data privacy.
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What Drivers Are Propelling the Growth of Antivirus Software Market Forward?
The surge in cyber-attacks is anticipated to bolster the antivirus software market's expansion in future years. A cyberattack, which is an attack conducted through cyberspace, has the goal of intentionally thwarting, disabling, damaging, or altering a computer device or other device. There has been a rising incidence in computer, laptop, and mobile hacking, as well as data breaches involving viruses or malware. Antivirus software is capable of thwarting or blocking these viruses or malware from penetrating the device, thereby preventing cyber-attacks. For example, the Australian Cyber Security Centre, an Australian cybersecurity agency, reported in February 2023 that they had received 76,000 reports of cybercrime in 2022, marking a nearly 13% rise from the prior fiscal year. As a result, the growing incidents of cyber-attacks are fueling the antivirus software market.
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Which Emerging Trends Are Transforming the Antivirus Software Market in 2025?
Leading firms in the antivirus software market are opting for strategic alliances as a measure to ensure online safety for their customers. These alliances enable businesses to capitalize on each other's strengths and resources for mutual growth and advantage. To exemplify, Telefónica Tech, a tech solutions provider from Spain, established a partnership with the computer security company McAfee Corp., based in the U.S., in September 2022. Consequently, Telefónica Tech introduced McAfee Multi Access into its assortment of offerings. This incorporation allows the company to extend an amplified level of protection to its customers, concentrating on device security.
What Are the Key Segments in the Antivirus Software Market?
The antivirus software market covered in this report is segmented -
1) By Type: Computers, Tablets, Smart Phones, Other Types
2) By Operating System: Windows, MAC, Android Or IOS Or Linux
3) By End User: Corporate, Personal, Government
Subsegments:
1) By Computers: Desktop Antivirus Software, Laptop Antivirus Software, Enterprise Antivirus Solutions
2) By Tablets: Android Tablet Antivirus Software, iOS Tablet Antivirus Software
3) By Smart Phones: Android Phone Antivirus Software, iOS Phone Antivirus Software, Mobile Security Suites
4) By Other Types: Cloud-Based Antivirus Solutions, Internet Security Suites, Network Antivirus Solutions
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Who Are the Key Players Shaping the Antivirus Software Market's Competitive Landscape?
Major companies operating in the antivirus software market include Tencent Holdings Limited, Fortinet Inc., Symantec Corporation, McAfee LLC, Trend Micro Incorporated, Qihoo 360 Technology Co. Ltd., Bitdefender S.R.L., CrowdStrike Inc., Avira Operations GmbH & Co. KG, Avast Software s.r.o., Kaspersky Lab AO, ESET spol. s r.o., Trustwave Holdings Inc., Quick Heal Technologies Limited, ConnectWise LLC, Webroot Inc., SentinelOne Inc., Microsoft Corporation, Comodo Cybersecurity Inc., Cheetah Mobile Inc., Panda Security S.L., F-Secure Corporation, AVG Technologies CZ s.r.o., Sophos Limited, G DATA CyberDefense AG, OneLogin Inc., Lavasoft Limited, AhnLab Inc., Rising Antivirus International Co. Ltd., Jigsaw Security Enterprise LLC
What Geographic Markets Are Powering Growth in the Antivirus Software Market?
North America was the largest region in the antivirus software market in 2024. Europe was the second-largest region in the antivirus software market share. The regions covered in the antivirus software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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