Press release
Prominent Antivirus Software Market Trend for 2025: Strategic Partnerships In The Antivirus Software Market
Antivirus Software
The surge in cyber-attacks is anticipated to fuel the expansion of the antivirus software market in the future. A cyberattack, a deliberate attack in the digital realm to disrupt, disable, annihilate, or tamper with a computer or other devices, is on the rise. Increasing instances of hacking and data breaches on computers, laptops, and mobiles through viruses or malware can be mitigated using antivirus software. That is, antivirus software can safeguard the device against virus or malware infringement and protect against cyberattacks. For example, as per the Australian Cyber Security Centre, an Australia-based cyber security institution, the agency received around 76,000 cybercrime reports in 2022, indicating a near 13% rise from the preceding fiscal year. Consequently, the escalating number of cyber-attacks is a significant catalyst for the antivirus software market.
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What is the future CAGR of the antivirus software market, and how will it impact industry expansion?
In recent times, the antivirus software market has seen a consistent growth. The market, which stood at $4.13 billion in 2024, is projected to increase to $4.23 billion in 2025, indicating a compound annual growth rate (CAGR) of 2.4%. Factors such as escalating cybersecurity threats, enhanced internet connectivity and usage, data privacy worries, commercial and financial risks, as well as government and regulatory requirements have contributed to the growth experienced during the historical period.
In the upcoming years, the antivirus software market is anticipated to experience robust growth, culminating in an estimated worth of $5.52 billion by 2029, advancing at a compound annual growth rate (CAGR) of 6.9%. The upsurge in the projected timeline can be ascribed to issues like ransomware, advanced persistent threats (APTs), amalgamation with endpoint security, and IoT security concerns. Key trends going forward include protection and mitigation against ransomware, mobile security services, automation and orchestration in security, precautions against identity theft and phishing, and features aimed at regulatory compliance and data privacy.
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What new trends are reshaping the antivirus software market and its opportunities?
Leading organizations in the antivirus software market are utilizing strategic partnerships as a mechanism to safeguard their customers online. The term strategic partnerships denote a method where companies exploit each other's abilities and resources for mutual gain and growth. To illustrate, Telefónica Tech, a company based in Spain that provides unified technology solutions, created a strategic alliance with McAfee Corp., a computer security company from the United States, in September 2022. Due to this affiliation, Telefónica Tech has integrated McAfee Multi Access into its range of services. This amalgamation allows the company to deliver enhanced device security-focused protection to their customers.
Which key market segments comprise the antivirus software market and drive its revenue growth?
The antivirus software market covered in this report is segmented -
1) By Type: Computers, Tablets, Smart Phones, Other Types
2) By Operating System: Windows, MAC, Android Or IOS Or Linux
3) By End User: Corporate, Personal, Government
Subsegments:
1) By Computers: Desktop Antivirus Software, Laptop Antivirus Software, Enterprise Antivirus Solutions
2) By Tablets: Android Tablet Antivirus Software, iOS Tablet Antivirus Software
3) By Smart Phones: Android Phone Antivirus Software, iOS Phone Antivirus Software, Mobile Security Suites
4) By Other Types: Cloud-Based Antivirus Solutions, Internet Security Suites, Network Antivirus Solutions
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What regions are at the forefront of antivirus software market expansion?
North America was the largest region in the antivirus software market in 2024. Europe was the second-largest region in the antivirus software market share. The regions covered in the antivirus software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the antivirus software market?
Major companies operating in the antivirus software market include Tencent Holdings Limited, Fortinet Inc., Symantec Corporation, McAfee LLC, Trend Micro Incorporated, Qihoo 360 Technology Co. Ltd., Bitdefender S.R.L., CrowdStrike Inc., Avira Operations GmbH & Co. KG, Avast Software s.r.o., Kaspersky Lab AO, ESET spol. s r.o., Trustwave Holdings Inc., Quick Heal Technologies Limited, ConnectWise LLC, Webroot Inc., SentinelOne Inc., Microsoft Corporation, Comodo Cybersecurity Inc., Cheetah Mobile Inc., Panda Security S.L., F-Secure Corporation, AVG Technologies CZ s.r.o., Sophos Limited, G DATA CyberDefense AG, OneLogin Inc., Lavasoft Limited, AhnLab Inc., Rising Antivirus International Co. Ltd., Jigsaw Security Enterprise LLC
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What Is Covered In The Antivirus Software Global Market Report?
• Market Size Forecast: Examine the antivirus software market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the antivirus software market for a structured understanding.
• Key Players Overview: Analyze major players in the antivirus software market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the antivirus software market.
• Segment Contributions: Evaluate how different segments drive overall growth in the antivirus software market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the antivirus software market.
• Industry Challenges: Identify potential risks and obstacles affecting the antivirus software market.
• Competitive Landscape: Review strategic developments in the antivirus software market, including expansions, agreements, and new product launches.
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