Comprehensive 2025 Pet Oral Care Products Market Overview: Trends, Forecasts, and Growth Drivers

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What Is the Expected CAGR for the Pet Oral Care Products Market Through 2025?
The market size for pet oral care products has witnessed significant growth over the past few years. This market is projected to expand from $2.06 billion in 2024 to $2.18 billion in 2025, at a compound annual growth rate (CAGR) of 5.5%. The proliferation in the historical period can be credited to a surge in pet adoption, increased awareness about pet dental hygiene, counselling by veterinarians, humanization of pets, and the commonness of dental problems amongst pets.

What's the Projected Size of the Global Pet Oral Care Products Market by 2029?
The market for pet oral care products is projected to experience robust growth in the coming years, reaching $2.88 billion by 2029, with a compound annual growth rate (CAGR) of 7.3%. The anticipated growth during this period can be credited to the increased emphasis on preventive pet care, innovative product formulas, e-commerce and pet specialty retail, a rise in veterinarians suggesting dental care, and growth of pet dental insurance programs. Furthermore, the development of enzymatic toothpaste and gels, a focus on products that freshen pets' breath, the creation of smart and connected oral care devices, as well as partnerships for advanced pet oral care solutions underline the current and emerging trends for this forecast period.

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Top Growth Drivers in the Pet Oral Care Products Industry: What's Accelerating the Market?
The pet oral care products market is likely to witness significant growth due to the widespread occurrence of dental diseases in pets. Dental ailments in pets, which can cause discomfort, pain, and potential health repercussions, encompass various conditions that impact the pets' oral cavity, including teeth, gums, and supporting structures. Pet oral care products serve to cleanse the oral cavity, freshen breath, and maintain oral hygiene, thus preventing dental illnesses. For instance, in September 2022, RSPCA Australia - an independent, community-based charity for animal care and protection - revealed that dental disease is the primary health issue in pets, affecting 70% of cats and 80% of dogs by the time they are three. Additionally, in March 2023, the Royal Veterinary College, a UK-based veterinary institution, stated that periodontal disease is the most commonly identified condition in UK cats. According to their study, 15.2% of cats are diagnosed with this disease annually, affecting around 1.8 million cats each year, suggesting many more undiagnosed cases. As a result, the widespread dental diseases in pets contribute to the growth of the pet oral care products market.

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What Trends Will Shape the Pet Oral Care Products Market Through 2029 and Beyond?
The rising trend of product innovation is invigorating the market for pet oral care products. To maintain their market standing, major firms in this field are focusing on introducing new products. For instance, TEEF for Life, a US-based enterprise specializing in dog oral care, debuted two innovative supplements - Selective Microbial Metabolism Regulation Technology (SMMRT) and Protektin42, in January 2023 to augment the oral health of pets. Clinical trials have validated the efficacy of the Selective Microbial Metabolism Regulation Technology (SMMRT) as it fosters healthy bacteria growth while restricting the propagation of germs that are attributed to tooth disease in both humans and animals. On the other hand, Protektin42, the other new supplement, seeks to tackle the root causes of gum disease, tooth rot, and bad breath in dogs. This product which is composed of high-grade, plant-based components, serves as a pre-and postbiotic supplement and it's marketed as a powder to be dissolved in water.

What Are the Main Segments in the Pet Oral Care Products Market?
The pet oral care products market covered in this report is segmented -

1) By Product Type: Toothpaste, Toothbrushes, Dental Wipes, Dental Chews, Oral-Care Food Additives, Oral-Care Water Additives, Other Products
2) By Pet Type: Dogs, Cats, Other Pets
3) By Distribution Channel: Super markets And Hyper markets, Online Channels, Specialized Pet Shops, Veterinary Channels, Other Distribution Channels
4) By Application: Residential, Commercial
5) By End-Use: Veterinary Hospitals, Private Clinics, Home Care, Colleges And Universities

Subsegments:
1) By Toothpaste: Enzymatic Toothpaste, Non-Enzymatic Toothpaste, Flavored Toothpaste
2) By Toothbrushes: Finger Brushes, Standard Dog Toothbrushes, Cat Toothbrushes, Electric Toothbrushes
3) By Dental Wipes: Textured Dental Wipes, Antimicrobial Dental Wipes, All-Natural Dental Wipes
4) By Dental Chews: Rawhide Dental Chews, Grain-Free Dental Chews, Enzymatic Dental Chews, Dental Bones and Treats
5) By Oral-Care Food Additives: Water-Soluble Oral Care Powders, Liquid Oral Care Additives, Treats with Oral-Care Benefits
6) By Oral-Care Water Additives: Antibacterial Water Additives, Breath Freshening Water Additives, Enzymatic Water Additives
7) By Other Products: Oral-Care Gels, Breath Freshening Sprays, Dental Kits

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Which Top Companies are Driving Growth in the Pet Oral Care Products Market?
Major companies operating in the pet oral care products market include Mars Incorporated, Boehringer Ingelheim International GmbH, Nestlé Purina PetCare Company, Colgate-Palmolive Company, Kao Corporation, Central Garden & Pet Company, Hill's Pet Nutrition Inc., Blue Buffalo Co. Ltd., Virbac Corporate, Dechra Pharmaceuticals plc, Compana Pet Brands, Vetoquinol SA, Manna Pro Products LLC, Nutrix LLC, TropiClean, Kaytee Products Inc., Ceva Animal Health LLC, AllAccem Inc., HealtyMouth LLC, imRex Inc., PetzLife Products Inc., Kane Biotech, Natural Pet Innovations

Which Regions Will Dominate the Pet Oral Care Products Market Through 2029?
North America was the largest region in the pet oral care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet oral care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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