Mobile Backend As A Service (BaaS) Market to Reach New Heights by 2031: Key Trends, Forecasts, and Strategic Insights for 2025 and Beyond

LOS ANGELES, United States: The global Mobile Backend As A Service (BaaS) market was valued at US$ 34020 million in 2024 and is anticipated to reach US$ 106730 million by 2031, witnessing a CAGR of 18.0% during the forecast period 2025-2031. A recent report published by QY Research, titled, "Global Mobile Backend As A Service (BaaS) Market Insights - Industry Share, Sales Projections, and Demand Outlook 2025-2031", provides an in-depth analysis of the global Mobile Backend As A Service (BaaS) market.

The global Mobile Backend As A Service (BaaS) market is comprehensively analyzed in the report with the main objective of providing accurate market data and useful recommendations to help players to gain strong growth in future. The report is compiled by subject matter experts and experienced market analysts, which makes it highly authentic and reliable. Readers are provided with deep analysis of historical and future market scenarios to get sound understanding of market competition and other important aspects. The report offers exhaustive research on market dynamics, key segments, leading players, and different regional markets.

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Mobile backend as a service (MBaaS), also known as "backend as a service" (BaaS), is a model for providing web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by back end applications while also providing features such as user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs).

Global Mobile Backend As A Service (BaaS) key players include IBM Corporation, Microsoft Corporation, Oracle Corporation, Kony, Kinvey, etc. Global top five manufacturers hold a share about 10%. North America is the largest market, with a share about 40%, followed by China, with a share about 20 percent. In terms of product, Android is the largest segment, with a share about 80%. And in terms of application, the largest application is Data and application integration, followed by Identity and access management, Usage analytics, Support and maintenance Service, etc.

The competitive landscape of the global Mobile Backend As A Service (BaaS) market is broadly studied in the report with large focus on recent developments, future plans of top players, and key growth strategies adopted by them. The analysts authoring the report have profiled almost every major player of the global Mobile Backend As A Service (BaaS) market and thrown light on their crucial business aspects such as production, areas of operation, and product portfolio. All companies analyzed in the report are studied on the basis of vital factors such as market share, market growth, company size, production volume, revenue, and earnings.

Key Players Mentioned in the Global Mobile Backend As A Service (BaaS) Market Research Report:

Oracle Corporation
IBM Corporation
Microsoft Corporation
Kony
Kinvey
Anypresence
Appcelerator
Built.Io
KII Corporation
Cloudmine
Parse
Feedhenry

The report offers great insights into important segments of the global Mobile Backend As A Service (BaaS) market while concentrating on their CAGR, market size, market share, and future growth potential. The global Mobile Backend As A Service (BaaS) market is mainly segmented according to type of product, application, and region. Each segment in these categories is extensively researched to become familiar with their growth prospects and key trends. Segmental analysis is highly important to identify key growth pockets of a global market. The report provides specific information on the market growth and demand of different products and applications to help players to focus on profitable areas of the global Mobile Backend As A Service (BaaS) market.

Segment by Type

Android
iOS
Others

Segment by Application

Data and Application Integration
Identity and Access Management
Usage Analytics
Support and Maintenance Service
Others

In the regional segment chapter, various regions are studied on the basis of manufacturing and consumption of the product. The research report analyzes the geographically segments present in the global Mobile Backend As A Service (BaaS) market. It then further divides the regions into countries wise to provide a magnified view all the details of the market.

Key Questions Answered

The report answers important questions that companies may have when operating in the global Mobile Backend As A Service (BaaS) market. Some of the questions are given below:

(1) What will be the size of the global Mobile Backend As A Service (BaaS) market in 2025?

(2) What is the current CAGR of the global Mobile Backend As A Service (BaaS) market?

(3) Which product is expected to show the highest market growth?

(4) Which application is projected to gain a lion's share of the global Mobile Backend As A Service (BaaS) market?

(5) Which region is foretold to create the most number of opportunities in the global Mobile Backend As A Service (BaaS) market?

(6) Will there be any changes in market competition during the forecast period?

(7) Which are the top players currently operating in the global Mobile Backend As A Service (BaaS) market?

(8) How will the market situation change in the coming years?

(9) What are the common business tactics adopted by players?

(10) What is the growth outlook of the global Mobile Backend As A Service (BaaS) market?

Answering such types of questions can be very helpful for players to clear their doubts when implementing their strategies to gain growth in the global Mobile Backend As A Service (BaaS) market. The report offers a transparent picture of the real situation of the global Mobile Backend As A Service (BaaS) market so that companies can operate more effectively. It can be customized according to the needs of readers for better understanding of the global Mobile Backend As A Service (BaaS) market.

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Table of Contents

1 Mobile Backend As A Service (BaaS) Market Overview
1.1 Product Definition
1.2 Mobile Backend As A Service (BaaS) by Type
1.2.1 Global Mobile Backend As A Service (BaaS) Market Value by Type (2020-2031)
1.2.2 Android
1.2.3 iOS
1.2.4 Others
1.3 Mobile Backend As A Service (BaaS) by Application
1.3.1 Global Mobile Backend As A Service (BaaS) Market Value by Application 2020-2031)
1.3.2 Data and Application Integration
1.3.3 Identity and Access Management
1.3.4 Usage Analytics
1.3.5 Support and Maintenance Service
1.3.6 Others
1.4 Global Mobile Backend As A Service (BaaS) Revenue (2020-2031)
1.5 Assumptions and Limitations
1.6 Study Objectives
1.7 Years Considered

2 Key Insights
2.1 Key Emerging Trends
2.2 Key Developments - Mergers Acquisitions, New Product Launches, Collaborations, Partnerships and Joint Ventures
2.3 Latest Technological Advancements
2.4 Insights on Regulatory Scenarios
2.5 Porters Five Forces Analysis

3 Players Competitive Analysis
3.1 Global Mobile Backend As A Service (BaaS) Revenue by Player (2020-2025)
3.2 Mobile Backend As A Service (BaaS) Company Evaluation Quadrant
3.3 Industry Rank
3.3.1 Global Key Players of Mobile Backend As A Service (BaaS), Industry Ranking, 2023 VS 2024
3.3.2 Global Mobile Backend As A Service (BaaS) Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3.3 Global Mobile Backend As A Service (BaaS) Market Concentration Rate
3.3.4 Global 5 and 10 Largest Mobile Backend As A Service (BaaS) Players Market Share by Revenue
3.4 Mobile Backend As A Service (BaaS) Market: Overall Company Footprint Analysis
3.4.1 Mobile Backend As A Service (BaaS) Market: Region Footprint
3.4.2 Mobile Backend As A Service (BaaS) Market: Company Product Type Footprint
3.4.3 Mobile Backend As A Service (BaaS) Market: Company Product Application Footprint
3.4.4 Global Key Players of Mobile Backend As A Service (BaaS), Date of Enter into This Industry
3.5 Competitive Environment
3.5.1 Historical Structure of the Industry
3.5.2 Barriers of Market Entry
3.5.3 Factors of Competition

4 Players Profiles
4.1 Oracle Corporation
4.1.1 Oracle Corporation Company Details
4.1.2 Oracle Corporation Business Overview
4.1.3 Oracle Corporation Mobile Backend As A Service (BaaS) Introduction
4.1.4 Oracle Corporation Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.1.5 Oracle Corporation Recent Development
4.2 IBM Corporation
4.2.1 IBM Corporation Company Details
4.2.2 IBM Corporation Business Overview
4.2.3 IBM Corporation Mobile Backend As A Service (BaaS) Introduction
4.2.4 IBM Corporation Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.2.5 IBM Corporation Recent Development
4.3 Microsoft Corporation
4.3.1 Microsoft Corporation Company Details
4.3.2 Microsoft Corporation Business Overview
4.3.3 Microsoft Corporation Mobile Backend As A Service (BaaS) Introduction
4.3.4 Microsoft Corporation Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.3.5 Microsoft Corporation Recent Development
4.4 Kony
4.4.1 Kony Company Details
4.4.2 Kony Business Overview
4.4.3 Kony Mobile Backend As A Service (BaaS) Introduction
4.4.4 Kony Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.4.5 Kony Recent Development
4.5 Kinvey
4.5.1 Kinvey Company Details
4.5.2 Kinvey Business Overview
4.5.3 Kinvey Mobile Backend As A Service (BaaS) Introduction
4.5.4 Kinvey Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.5.5 Kinvey Recent Development
4.6 Anypresence
4.6.1 Anypresence Company Details
4.6.2 Anypresence Business Overview
4.6.3 Anypresence Mobile Backend As A Service (BaaS) Introduction
4.6.4 Anypresence Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.6.5 Anypresence Recent Development
4.7 Appcelerator
4.7.1 Appcelerator Company Details
4.7.2 Appcelerator Business Overview
4.7.3 Appcelerator Mobile Backend As A Service (BaaS) Introduction
4.7.4 Appcelerator Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.7.5 Appcelerator Recent Development
4.8 Built.Io
4.8.1 Built.Io Company Details
4.8.2 Built.Io Business Overview
4.8.3 Built.Io Mobile Backend As A Service (BaaS) Introduction
4.8.4 Built.Io Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.8.5 Built.Io Recent Development
4.9 KII Corporation
4.9.1 KII Corporation Company Details
4.9.2 KII Corporation Business Overview
4.9.3 KII Corporation Mobile Backend As A Service (BaaS) Introduction
4.9.4 KII Corporation Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.9.5 KII Corporation Recent Development
4.10 Cloudmine
4.10.1 Cloudmine Company Details
4.10.2 Cloudmine Business Overview
4.10.3 Cloudmine Mobile Backend As A Service (BaaS) Introduction
4.10.4 Cloudmine Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.10.5 Cloudmine Recent Development
4.11 Parse
4.11.1 Parse Company Details
4.11.2 Parse Business Overview
4.11.3 Parse Mobile Backend As A Service (BaaS) Introduction
4.11.4 Parse Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.11.5 Parse Recent Development
4.12 Feedhenry
4.12.1 Feedhenry Company Details
4.12.2 Feedhenry Business Overview
4.12.3 Feedhenry Mobile Backend As A Service (BaaS) Introduction
4.12.4 Feedhenry Revenue in Mobile Backend As A Service (BaaS) Business (2020-2025)
4.12.5 Feedhenry Recent Development

5 Analysis by Region
5.1 Global Mobile Backend As A Service (BaaS) Market Size by Region
5.1.1 Global Mobile Backend As A Service (BaaS) Revenue by Region: 2020 VS 2024 VS 2031
5.1.2 Global Mobile Backend As A Service (BaaS) Revenue by Region (2020-2025)
5.1.3 Global Mobile Backend As A Service (BaaS) Revenue by Region (2026-2031)
5.1.4 Global Mobile Backend As A Service (BaaS) Revenue Market Share by Region (2020-2031)
5.2 North America Mobile Backend As A Service (BaaS) Revenue (2020-2031)
5.3 Europe Mobile Backend As A Service (BaaS) Revenue (2020-2031)
5.4 Asia-Pacific Mobile Backend As A Service (BaaS) Revenue (2020-2031)
5.5 South America Mobile Backend As A Service (BaaS) Revenue (2020-2031)
5.6 Middle East & Africa Mobile Backend As A Service (BaaS) Revenue (2020-2031)

6 Market Scenario by Region & Country
6.1 Global Mobile Backend As A Service (BaaS) Revenue by Region & Country: 2020 Versus 2024 Versus 2031
6.2 Global Mobile Backend As A Service (BaaS) Revenue by Region & Country (2020-2031)
6.3 North America Mobile Backend As A Service (BaaS) Market Facts & Figures by Country
6.3.1 North America Mobile Backend As A Service (BaaS) Revenue by Country: 2020 VS 2024 VS 2031
6.3.2 North America Mobile Backend As A Service (BaaS) Revenue by Country (2020-2031)
6.3.3 U.S.
6.3.4 Canada
6.4 Europe Mobile Backend As A Service (BaaS) Market Facts & Figures by Country
6.4.1 Europe Mobile Backend As A Service (BaaS) Revenue by Country: 2020 VS 2024 VS 2031
6.4.2 Europe Mobile Backend As A Service (BaaS) Revenue by Country (2020-2031)
6.4.3 Germany
6.4.4 France
6.4.5 U.K.
6.4.6 Italy
6.4.7 Russia
6.5 Asia Pacific Mobile Backend As A Service (BaaS) Market Facts & Figures by Region
6.5.1 Asia Pacific Mobile Backend As A Service (BaaS) Market Size by Region: 2020 VS 2024 VS 2031
6.5.2 Asia Pacific Mobile Backend As A Service (BaaS) Revenue by Region (2020-2031)
6.5.3 China
6.5.4 Japan
6.5.5 South Korea
6.5.6 India
6.5.7 Australia
6.5.8 China Taiwan
6.5.9 Indonesia
6.5.10 Thailand
6.5.11 Malaysia
6.6 South America Mobile Backend As A Service (BaaS) Market Facts & Figures by Country
6.6.1 South America Mobile Backend As A Service (BaaS) Market Size by Country: 2020 VS 2024 VS 2031
6.6.2 South America Mobile Backend As A Service (BaaS) Revenue by Country
6.6.3 Mexico
6.6.4 Brazil
6.6.5 Argentina
6.7 Middle East and Africa Mobile Backend As A Service (BaaS) Market Facts & Figures by Country
6.7.1 Middle East and Africa Mobile Backend As A Service (BaaS) Market Size by Country: 2020 VS 2024 VS 2031
6.7.2 Middle East and Africa Mobile Backend As A Service (BaaS) Revenue by Country
6.7.3 Turkey
6.7.4 Saudi Arabia
6.7.5 UAE

7 Segment by Type
7.1 Global Mobile Backend As A Service (BaaS) Revenue by Type (2020-2025)
7.2 Global Mobile Backend As A Service (BaaS) Revenue by Type (2026-2031)
7.3 Global Mobile Backend As A Service (BaaS) Revenue Market Share by Type (2020-2031)

8 Segment by Application
8.1 Global Mobile Backend As A Service (BaaS) Revenue by Application (2020-2025)
8.2 Global Mobile Backend As A Service (BaaS) Revenue by Application (2026-2031)
8.3 Global Mobile Backend As A Service (BaaS) Revenue Market Share by Application (2020-2031)

9 Industry Chain and Sales Channels Analysis
9.1 Mobile Backend As A Service (BaaS) Industry Chain Analysis
9.2 Mobile Backend As A Service (BaaS) Key Raw Materials
9.2.1 Key Raw Materials
9.2.2 Raw Materials Key Suppliers
9.3 Mobile Backend As A Service (BaaS) Production Mode & Process
9.4 Mobile Backend As A Service (BaaS) Sales and Marketing
9.4.1 Mobile Backend As A Service (BaaS) Sales Channels
9.4.2 Mobile Backend As A Service (BaaS) Distributors
9.5 Mobile Backend As A Service (BaaS) Customers

10 Research Findings and Conclusion

11 Appendix
11.1 Research Methodology
11.1.1 Methodology/Research Approach
11.1.1.1 Research Programs/Design
11.1.1.2 Market Size Estimation
11.1.1.3 Market Breakdown and Data Triangulation
11.1.2 Data Source
11.1.2.1 Secondary Sources
11.1.2.2 Primary Sources
11.2 Author Details
11.3 Disclaimer

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