Press release
Key Factor Supporting Banking-As-A-Service (BaaS) Market Development in 2025: The Rising Adoption Of Banking-As-A-Service (BAAS) Redefining Financial Services Landscape
Banking-As-A-Service (BaaS)
How Large Will the Banking-As-A-Service (BaaS) Market Size By 2025?
The market size of banking-as-a-service (BaaS) has seen a significant increase in recent times. This upward trend is projected to continue, as the market's worth is expected to rise from $716 billion in 2024 to a staggering $842.44 billion in 2025, with a compound annual growth rate (CAGR) of 17.7%. This surge during the historical period was primarily due to the growing demand for digital banking services, personalized financial services, and embedded finance solutions. Expansion in globalization and international trade, along with higher regulatory requirements, were also contributing factors.
How Big Is the Banking-As-A-Service (BaaS) Market Size Expected to Grow by 2029?
The size of the banking-as-a-service (BaaS) market is set to witness remarkable growth in the foreseeable future. The market is likely to balloon to $1829.95 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 21.4%. This growth during the predicted period can be ascribed to factors such as increasing demand for embedded finance solutions, a broader market span, and greater global diversity. Other factors include greater attention to risk management, growing needs for digital banking services, and the effect of geopolitical occurrences and regulatory adaptations. Key trends anticipated during the forecasted period involve rising strategy adoption by key players, technological progress in BaaS solutions, addition of safety and quality control features in BaaS products, development of standardized application programming interfaces (apis), and boosted cooperation among traditional banks, fintech firms, and non-financial entities.
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Which Key Market Drivers Powering Banking-As-A-Service (BaaS) Market Expansion and Growth?
The surge in digital banking usage is projected to boost the advancement of the banking-as-a-service (BaaS) sector in the future. Digital banking involves the use of computer technology to access bank services via the bank's web portal. The advent of digital banking is driving growth in the BaaS sector, as it meets growing customer demands for easy-to-use and tailored financial services. It also offers smooth integration, faster market entry, and efficient scalability for banking service providers. For example, the European Central Bank, based in Germany, reported in November 2023 that the total quantity of non-cash payments in Europe surged by 8.8% to 65.9 billion over the last six months of 2022 as compared to the first half of the year. The total value of these transactions elevated by 2.8%, touching €118.8 ($128.55) trillion. So, it is the increased acceptance of digital banking which is invigorating the growth of the BaaS market.
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Which Fast-Growing Trends Are Poised to Disrupt the Banking-As-A-Service (BaaS) Market?
The rising trend of adopting cloud-native architecture is becoming increasingly prevalent within the banking-as-a-service (BaaS) sector. Essentially, cloud-native architecture is a method used in software development and implementation specifically because of its advantageous utilization of cloud computing environments. Companies that are active within the BaaS market are progressively making use of this architecture to build and distribute their services, thereby maintaining their industry standing. As an example, in February 2023, a high-profile US-based cloud technology company, Oracle, introduced Oracle Banking Cloud Services. This novel set of component-based, composable cloud-native services included banking accounts, payments, enterprise limits and collateral management, origination, digital experience and API's cloud services. Banks are given access to six innovative services that encourage scalable corporate demand deposit processing, company-wide limit and collateral management, instantaneous global payments, API administration, retail customer onboarding, and self-administered digital experiences. These services encourage the swift and safe modernization of banking enterprise abilities through a microservices structure.
What Are the Emerging Segments in the Banking-As-A-Service (BaaS) Market?
The banking-as-a-service (BaaS) market covered in this report is segmented -
1) By Type: API-Based Bank-As-A-Service, Cloud-Based Bank-As-A-Service
2) By Component: Platform, Services
3) By Enterprise: Large Enterprise, Small And Medium Enterprise
4) By End User: Banks, Non-Bank Financial Company (NBFC), Government, Other End-Users
Subsegments:
1) By API-Based Bank-As-A-Service: Payment Processing APIs, Account Management APIs, Compliance And Identity Verification APIs
2) By Cloud-Based Bank-As-A-Service: Core Banking Solutions, Digital Banking Platforms, Customer Relationship Management (CRM) Systems
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Who Are the Global Leaders in the Banking-As-A-Service (BaaS) Market?
Major companies operating in the banking-as-a-service (BaaS) market include Banco Bilbao Vizcaya Argentaria S.A., PayPal Holdings Inc., Square Inc., Green Dot Corporation, Paytm Payments Bank, Marqeta Inc., Starling Bank Ltd., Cross River Bank, Mambu GmbH, 10x Future Technologies, ClearBank Ltd., Currency Cloud, Thought Machine, Railsbank Technology Ltd., FinXact, MatchMove Pay Pte. Ltd., Fidor Bank AG, Bnkbl Ltd., Treezor SAS, Bankable, Treasury Prime, Movencorp Inc., Bankifi, Solaris Bank LLC, Project Imagine Ltd.
Which are the Top Profitable Regional Markets for the Banking-As-A-Service (BaaS) Industry?
North America was the largest region in the banking-as-a-service (BaaS) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the banking-as-a-service (BaaS) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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