Halloumi Cheese Market is Projected to Grow at a 10.6% CAGR, Reaching US$ 1,526 Million by 2035 | Fact.MR Report

The global halloumi cheese market is anticipated to grow significantly, reaching USD 1,526 million by 2035, up from USD 501.5 million in 2024. Between 2025 and 2035, the market is projected to expand at a CAGR of 10.6%, fueled by rising demand for ethnic and functional dairy products, the increasing popularity of vegetarian and flexitarian diets, the expansion of modern retail and foodservice networks, and a growing preference for premium PDO-certified cheese varieties.

Together, these factors position Halloumi as one of the fastest-growing categories within the specialty cheese sector-blending cultural heritage with health-conscious appeal and culinary adaptability across both mature and emerging markets.

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Regional Insights

Europe remains the heartland of Halloumi cheese production and consumption. Cyprus, the product's traditional origin, holds a strong identity in the market, and the cheese enjoys protected designation of origin (PDO) status within the EU. This has helped preserve the authenticity and quality standards associated with Halloumi, reinforcing its value proposition in premium dairy offerings.

Outside Cyprus, countries like the UK, Germany, and Scandinavian nations have embraced Halloumi as part of their mainstream dairy diets. In particular, the UK has emerged as a major consumer, where Halloumi is regularly featured in vegetarian meals, summer barbecues, and restaurant menus.

In North America, Halloumi is gaining traction as an exotic, protein-rich alternative in the specialty cheese category. The U.S. and Canada have seen rising imports and local production of Halloumi-style cheese, supported by a strong flexitarian and wellness-focused consumer base.

Retail chains are now stocking Halloumi alongside other artisanal and ethnic cheeses, while restaurants and fast-casual chains are adding Halloumi burgers, wraps, and grilled salads to their menus. Growing consumer awareness of global cuisines has further bolstered market penetration.

Key Trends & Forecast

Rising Flexitarian and Vegetarian Lifestyles

The global shift toward reduced meat consumption has provided fertile ground for Halloumi's growth. As a high-protein, meat-free alternative that performs well when grilled or pan-fried, Halloumi is often positioned as a satisfying substitute in burgers, kebabs, and wraps.

Foodservice providers and home cooks alike are exploring Halloumi as a flavorful and functional protein replacement, aligning with the growing flexitarian movement.

Expansion of Flavored and Value-Added Variants

In response to consumer desire for variety, manufacturers are launching flavored Halloumi options infused with herbs, chili, garlic, or smoked essences. These variations enhance taste appeal and encourage repeat purchases.

Low-sodium and cow-milk-based Halloumi are also gaining popularity, providing alternatives for individuals with dietary restrictions or specific taste preferences. This product diversification is helping brands capture new consumer segments and drive loyalty.

Inclusion in Plant-Forward Menus

Restaurants are leveraging Halloumi in plant-forward or vegetarian menus, pairing it with vegetables, grains, and legumes to create nutrient-dense, satisfying meals. As plant-based diets go mainstream, Halloumi is being reimagined not just as a side item, but as the centerpiece of dishes in casual dining and upscale settings alike.

Its texture and flavor profile make it a compelling addition to meals that celebrate seasonal produce, Mediterranean flavors, or international street food concepts.

Branding, Storytelling, and Origin Certification

The heritage of Halloumi is becoming a powerful marketing tool. Authentic Cypriot Halloumi, protected under EU PDO status, carries a sense of tradition and quality that appeals to informed consumers seeking authenticity.

Brands are increasingly investing in storytelling around Halloumi's origins, artisanal production methods, and nutritional benefits-building emotional connections and premium positioning.

Retail and E-Commerce Channel Growth

Halloumi is no longer confined to specialty stores. Supermarkets and e-commerce platforms are expanding their assortment to include fresh, pre-packaged, and flavored options. Vacuum-sealed packaging and extended shelf life are enhancing Halloumi's availability across mainstream retail, supporting wider geographic reach.

Online grocery platforms are also playing a key role in Halloumi's market growth, offering convenience and discovery opportunities for new buyers.

Competitive Analysis

The halloumi cheese market features a blend of traditional Cypriot producers and global dairy corporations, each contributing uniquely to its growth. Cypriot companies like Petrou Bros Dairy Products Ltd (ALAMBRA brand), Zita Dairies Ltd, and Charalambides Christis Ltd uphold heritage methods, ensuring authenticity and PDO certification. Petrou Bros exports to over 40 countries, while Zita blends tradition with modern know-how. Charalambides Christis focuses on diverse milk blends for export markets.

On the global front, companies like Arla Foods (Apetina brand) and Nordex Food have expanded halloumi's reach to 30+ and 70+ countries respectively, leveraging large-scale distribution and branding strategies.

Key players in the industry include: Petrou Bros, Pittas, Zita Dairies, Charalambides Christis, Achnagal Dairies, Arla Foods, Nordex Food, Dodoni, Lactalis Group, Dairy Industries Ltd, and GRILLIES.

Recent Developments:

In 2024, Agathangelou launched an automated halloumi production line, merging tradition with modern efficiency.
A former airline pilot in Cyprus began producing artisanal ewe's milk Halloumi, promoting traditional methods and sparking renewed debate over authenticity and ingredients.

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Segmentation of Halloumi Cheese Market Research

By Product Type :
Plain Halloumi
Flavored Halloumi

By Nature :
Organic
Conventional

By Milk Source :
Goat Milk
Sheep Milk
Cow Milk
Mixed (Goat/Sheep/Cow)

By Form :
Sliced
Blocks
Crumbled
Grated

By Distribution Channel :
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Specialty Stores
HoReCa (Hotels, Restaurants, Cafés)
Others

By End Use :
Household
Foodservice
Food Processors
Institutional
Others

By Region :
North America
Latin America
Western Europe
Eastern Europe
East Asia
South Asia & Pacific
Middle East & Africa

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