Better-for-You Snacks Market is Projected to Reach USD 70.3 Billion by 2035 | Fact.MR Report

The global Better-for-You Snacks Market, valued at USD 32.7 billion in 2024, is projected to more than double to USD 70.3 billion by 2035, achieving a robust CAGR of 7.2%. Driven by rising health consciousness, demand for clean-label and functional ingredients, and the adoption of wellness-focused lifestyles, this market is reshaping the snacking industry. This press release explores key growth drivers, projections, and opportunities for stakeholders in this dynamic sector.

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Why Is the Market Growing?

The Better-for-You Snacks Market is thriving due to increasing consumer awareness of nutrition, with 70% of U.S. adults classified as overweight or obese, prompting a shift toward low-sugar, high-protein, and organic snacks. The rise in plant-based diets, with 30% of Americans following specific dietary plans, fuels demand for gluten-free, non-GMO, and vegan options.

Millennials and Gen Z, prioritizing convenience and sustainability, drive innovation in savory snacks, which hold a 33% market share in 2023. E-commerce growth, contributing 20% of sales in 2024, enhances accessibility. Challenges like high production costs, averaging USD 2 per unit, are addressed through scalable manufacturing and sustainable sourcing, ensuring market resilience.

What Are the Key Market Projections?

The market is expected to grow from USD 32.7 billion in 2024 to USD 70.3 billion by 2035, with a 7.2% CAGR, creating a USD 37.6 billion opportunity. Cereals, flakes, and seeds dominate, holding a 29.1% share and growing at a 6.2% CAGR, driven by their nutrient density. North America leads with a 39.1% share, while Asia-Pacific, particularly China, exhibits the highest growth at an 8.6% CAGR due to rising disposable incomes.

The historical CAGR from 2017 to 2021 was 4.2%, reflecting steady growth. Short-term growth (2025-2028) focuses on organic and plant-based snacks, while long-term trends (2032-2035) emphasize personalized nutrition and sustainable packaging.

How Can Stakeholders Leverage Opportunities?

Stakeholders in the food and beverage industry can capitalize on the market's growth by investing in innovative, clean-label snacks. Manufacturers can develop protein-rich and gluten-free products, like CauliPuffs' 2023 non-GMO puffed snacks, to meet consumer demand. Retailers can leverage e-commerce platforms, which saw a 20% sales increase in 2024, to reach health-conscious consumers.

Targeting Asia-Pacific, where China's market is valued at USD 6.5 billion in 2025, offers significant potential. Partnerships with wellness brands, such as Nestlé's 2025 collaboration with Noom for personalized snack recommendations, enhance consumer engagement. Sustainable packaging, reducing environmental impact by 15% as targeted by some brands, aligns with consumer values and regulatory standards.

What Does the Report Cover?

Fact.MR's report combines primary research with industry experts and secondary analysis of market trends. It covers market segments by product type (cereals, flakes & seeds, savory snacks, fruits, nuts & seeds, others), primary ingredient (organic, natural, gluten-free, non-GMO, sugar-free), sales channel (hypermarkets & supermarkets, convenience stores, online, others), and region (North America, Europe, Asia-Pacific, Latin America, Middle East & Africa).

The report highlights trends like plant-based innovation, e-commerce growth, and sustainable packaging, providing actionable insights for stakeholders to navigate market opportunities.

Browse Full Report: https://www.factmr.com/report/better-for-you-snacks-market

Who Are the Market Leaders?

Key players include PepsiCo, Mondelez International, Nestlé S.A., The Kellogg Company, and General Mills. In 2025, General Mills launched organic Nature Valley snack bars, targeting clean-label demand. PepsiCo's Quaker Simply Granola bars and Mondelez's belVita Breakfast Biscuits, introduced in 2024, cater to health-conscious consumers. These companies, holding significant market shares, drive innovation through R&D, acquisitions like Zydus Wellness's 2024 purchase of Naturell India, and partnerships with e-commerce platforms to meet global demand.

What Are the Latest Market Developments?

In 2024, savory snacks led with a 33% market share, driven by demand for plant-based and low-fat options like legume-based chips. E-commerce sales grew by 20%, with online platforms enhancing accessibility. Nestlé's 2025 partnership with Noom introduced AI-driven personalized snack recommendations, boosting consumer engagement. Regulatory advancements, like the EU's sustainability directives, supported eco-friendly packaging adoption. Innovations in upcycled ingredients, such as fruit pulp-based snacks, aligned with the USD 54.3 billion upcycled food market in 2024. The U.S. market, valued at USD 35.6 billion in 2024, saw a 10% rise in organic snack sales, reflecting health trends.

What Challenges and Solutions Exist?

High production costs, averaging USD 2 per unit, and supply chain disruptions, impacting 80% of manufacturers during COVID-19, pose challenges. Consumer concerns about premium pricing for organic snacks, often 20% higher than conventional options, persist. Solutions include scalable production, as pursued by KIND Snacks, reducing costs by 10%. Partnerships with local suppliers mitigate supply chain risks. Innovations in AI-driven manufacturing and sustainable packaging, like Mondelez's recyclable pouches, ensure compliance with environmental standards and enhance affordability, driving market growth.

Conclusion:

The Global Better-for-You Snacks Market is set to reach USD 70.3 billion by 2035, driven by a 7.2% CAGR. With applications in on-the-go snacking, meal replacements, and wellness-focused diets, and supported by innovations in plant-based and clean-label products, the market offers transformative opportunities.

Stakeholders can leverage Fact.MR's insights to target high-growth regions like Asia-Pacific, invest in sustainable and personalized snacks, and address cost challenges to thrive in this dynamic industry.

Check out More Related Studies Published by Fact.MR:

Fruit Snacks Market: https://www.factmr.com/report/4476/fruit-snacks-market

Low Fat Sweet Snacks Market: https://www.factmr.com/report/low-fat-sweet-snacks-market

Jerky Snacks Market: https://www.factmr.com/report/jerky-snacks-market

Functional Snacks Market: https://www.factmr.com/report/functional-snacks-market

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This release was published on openPR.