Press release
Rice Bran Oil Market Grows on Back of Nutritional Benefits and Clean Label Preferences
Rice Bran Oil Market
Rice Bran Oil Market Overview:
The rice bran oil market has been experiencing steady growth, driven by rising consumer awareness of healthier cooking alternatives. Extracted from the outer layer of rice grains, rice bran oil is rich in antioxidants, vitamin E, and oryzanol-compounds known to support heart health and reduce cholesterol levels. Its light flavor, high smoke point, and nutritional profile make it a preferred choice among health-conscious consumers, especially in Asian countries where rice is a staple crop. As demand for functional and nutritious oils increases, rice bran oil is gaining wider acceptance in both household kitchens and food processing industries.
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Rice Bran Oil Market Dynamics:
The market is influenced by several key drivers, including the global push for healthier eating habits, rising incidences of lifestyle-related health conditions, and the growing preference for plant-based edible oils. Food manufacturers are incorporating rice bran oil into packaged and ready-to-eat foods due to its stability and shelf-life advantages. On the supply side, the market benefits from the abundant availability of rice husks as by-products of rice milling. However, factors such as volatile raw material prices, limited global awareness outside Asia, and the need for refining technologies can pose challenges. Despite this, continued innovation in extraction methods and value-added products is helping to unlock new opportunities.
Rice Bran Oil Market Outlook and Future Trends :
The outlook for the rice bran oil market remains promising, with expansion expected across health-focused and emerging markets. Increasing research supporting the oil's health benefits is likely to influence consumer preferences over the next several years. Additionally, the trend toward clean-label and non-GMO products is expected to further support rice bran oil's position in premium food categories. Manufacturers are also exploring rice bran oil applications beyond food, including in cosmetics and nutraceuticals, which may create new revenue streams. Growth is expected to be strongest in regions such as North America, Europe, and parts of Latin America, where demand for alternative oils is rising.
Key Recent Developments:
Recent developments in the rice bran oil market include advancements in cold-press and solvent-free extraction technologies aimed at improving yield and nutritional retention. Several regional oil processors have expanded their production capacities to meet growing domestic and export demand. In addition, governments in rice-producing countries are initiating support programs and subsidies to promote the commercial use of rice bran, previously considered a waste product. On the product front, brands are launching fortified rice bran oil variants with added micronutrients to cater to health-conscious consumers, while also introducing sustainable and eco-friendly packaging to appeal to environmentally aware buyers.
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Rice Bran Oil Market Segmentation:
by Type
Organic
Non-organic
by Grade
Refined Grade:(Edible Oil)
Raw Grade 1:(Vanaspati & Refined Oil)
Raw Grade 2:(Industrial)
by Application
Food and beverages
Cosmetics
Pharmaceuticals
Personal care
Nutraceutical
Animal feed
Others
by Sales Channel
Supermarkets and hypermarkets
convenience stores
specialty stores
Online Shops
Others
Some of the current players in the Rice Bran Oil Market are:
1. Adani Wilmar (Gujarat, India)
2. Modi Naturals (New Delhi, India)
3. Marico (Maharashtra, India)
4. Conagra Foods (Chicago, U.S.)
5. BCL Industries Limited (Punjab, India)
6. King Rice Oil Group (Bangkok, Thailand)
7. California Rice Oil Company (California, U.S.)
8. Ricela Health Foods Ltd. (Punjab, India)
9. Sethia Oils Ltd. (India)
10. A.P. Refinery Pvt. Ltd. (India)
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