Away from Home Tissue Products Market Size Forecasted to Reach USD 55.60 Billion by 2030

Away‐from‐Home Tissue Products Market is projected to expand at a CAGR of 6.70% over the upcoming decade. Market size estimates vary-from US $ 39.84 Bn in 2023, rising to US $ 55.60 Bn by 2030.

Competitive landscape remains fragmented, with major players such as Kimberly‐Clark, Essity, Procter & Gamble, Georgia‐Pacific, Sofidel, and Vinda International dominating.

Higher demand is seen in Asia‐Pacific, North America, and Europe, driven by rising hygiene awareness, post‐COVID public sanitation norms, and the growth of hospitality and healthcare sectors.

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North America - United States Growth & Opportunity

Market size: US market valued at USD 16.2 Bn in 2024, with a high CAGR of 9.1% (2025-2034).
Trends: Surge in HORECA sector and preference for disposable tissue over cloth/hand‐dryers.
Consolidation: In June 2025, Kimberly‐Clark sold a 51% stake in its international tissue unit (brands like Kleenex, Andrex) to Suzano in a JV worth US $3.4 Bn, refocusing on U.S. operations.
Updation: US operations are being strengthened with US $2 Bn investment in manufacturing over five years .

Asia‐Pacific - APAC Trends & Consolidation

Market size: APAC is the fastest‐growing region, third-largest globally, with major demand hubs in China, India, Australia, Singapore.
Trends: Urbanization, rising disposable incomes, medical tourism, and higher hygiene standards are fueling demand .
Consolidation: Essity (formerly SCA) and Vinda International have executed strategic acquisitions (e.g., SCA's purchase of Georgia‐Pacific operations; Essity's move in Asia).
Updation: Innovations in biodegradable tissue and smart dispensers are gathering traction region‐wide.

Europe - Europe Growth & Opportunity

Growth: Mature market with strong traction among hospitality, healthcare, and public facilities. Sustainability is a key driver.
Opportunity: High demand for eco‐friendly, FSC‐certified products; brands like Sofidel, Essity, Georgia‐Pacific actively expanding.
Consolidation: Sofidel acquired Germany's Hakle brand in March 2023.
Updation: Focus on recyclable packaging and touchless dispenser systems to comply with EU hygiene mandates.
Middle East & Africa - MEA Trends & Opportunities

Growth: Growth supported by infrastructure development, tourism, and rising hygiene norms .
Opportunity: Institutional users (e.g., airports, healthcare) are prime growth enablers; quality regulation is enhancing demand.
Consolidation: As part of the Kimberly‐Clark-Suzano JV, MEA operations are integrated into the new entity.
Updation: Local players aligning with global standards, introducing regionally tailored biodegradable tissue.

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Away from Home Tissue Products Market Segmentation:

by Product

Toilet Papers
Wipes
Paper Napkins
Paper Towels
Others

The market for away-from-home tissue products includes a wide variety of product kinds that satisfy different demands and tastes. In order to maintain hygienic conditions in restrooms in public areas, business buildings, and healthcare institutions, toilet paper is a crucial component of this industry. Wipes, particularly disinfectant wipes and moist towelettes, offer ease and versatility for cleaning and sanitizing surfaces in varied contexts, such as hospitals, restaurants, and offices.

by End User

Hospitals & Healthcare
Food & Beverage
Commercial
Others

The market for away from home tissue products has a wide range of applications and demand factors, which are reflected in the end-user segmentation. One important market is hospitals and healthcare facilities, which depend on tissue products for infection prevention, patient care, and sterile environment maintenance. Another significant end-user is the food and beverage industry, which uses tissue products like paper towels and napkins to maintain hygienic standards in areas used for food preparation and eating.

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Away from Home Tissue Products Market Key Players:

1. Procter & Gamble (Cincinnati, Ohio, USA)
2. Kimberly-Clark Corporation (Irving, Texas, USA)
3. Georgia-Pacific (Atlanta, Georgia, USA)
4. Essity (Stockholm, Sweden)
5. Hengan International Group (Jinjiang, Fujian, China)
6. Asia Pulp & Paper (Jakarta, Indonesia)
7. Sofidel Group (Porcari, Italy)
8. WEPA Group (Arnsberg, Germany)
9. Cascades Inc. (Kingsey Falls, Quebec, Canada)
10. Oji Holdings Corporation (Tokyo, Japan)
11. Metsä Group (Espoo, Finland)
12. Vinda International Holdings Limited (Hong Kong, China)
13. Kruger Inc. (Montreal, Quebec, Canada)
14. Metsä Tissue (Espoo, Finland)
15. Svenska Cellulosa Aktiebolaget (SCA) (Stockholm, Sweden)
16. Daio Paper Corporation (Tokyo, Japan)
17. CMPC Tissue (Santiago, Chile)
18. Hayat Kimya (Istanbul, Turkey)
19. Irving Consumer Products (Saint John, New Brunswick, Canada)
20. Södra Cell (Växjö, Sweden)

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Key questions answered in Away from Home Tissue Products Market are:

Who held the largest market share in the Away from Home Tissue Products Market?
What are the factors driving the Away from Home Tissue Products Market growth?
What are the factors restraining the Away from Home Tissue Products Market growth?
Which trends are expected to generate additional revenue for the Away from Home Tissue Products market growth?
What are the recent industry trends that can be implemented to generate additional revenue streams for the Away from Home Tissue Products Market?

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