Press release
India Hospitality Market Set to Reach USD 24.6 Billion by 2034 - A Glimpse into the Industry's High-Growth Future
India Hospitality Industry OverviewIn 2024, India Hospitality Market Size in India was estimated to be worth USD 29.30 billion. The hospitality market in India is expected to expand at a compound annual growth rate (CAGR) of 5% from 2025 to 2034, from USD 30.78 billion in 2025 to USD 47.83 billion. One of the main factors driving the expansion of the Indian hospitality business is the country's significant increase in both domestic and foreign travel.
Rise of Chain Hotels and Independent Operators
The Indian hospitality sector is broadly divided into Chain Hotels and Independent Hotels, each contributing significantly to the market's overall dynamics. Chain Hotels - which include domestic giants and international brands like Marriott, Taj, Radisson, and Hyatt - are growing rapidly due to their consistent service standards, loyalty programs, and wide brand recognition. These establishments are particularly favored by corporate travelers and international tourists who prioritize brand assurance, digital convenience, and integrated services.
On the other hand, Independent Hotels dominate smaller cities, pilgrimage towns, and emerging tourist destinations. These properties offer a more localized experience and often attract price-sensitive customers or those seeking authentic regional stays. Many independent hotels are now adopting digital platforms like OYO, MakeMyTrip, and Airbnb to boost occupancy, enhance discoverability, and streamline operations. Their contribution to the overall hospitality landscape remains crucial, especially in India's Tier II and Tier III cities.
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Segmentation Insights: A Diverse Market of Opportunities
The India Hospitality Market has been meticulously segmented by type of accommodation, with each category catering to a distinct customer base and purpose of travel. These segments include Service Apartments, Budget & Economy Hotels, Mid and Upper Mid-scale Hotels, and Luxury Hotels.
1. Service Apartments
The Service Apartments segment has grown in popularity among long-stay guests, business travelers, and digital nomads. These establishments offer the comfort of home along with hotel-like amenities, making them ideal for extended business assignments or families relocating temporarily. Cities like Bengaluru, Hyderabad, Pune, and Gurugram have seen a surge in demand for service apartments due to the concentration of IT parks and corporate offices.
2. Budget and Economy Hotels
As India's middle class expands and domestic tourism flourishes, Budget and Economy Hotels have emerged as a high-demand segment. These hotels are particularly popular among millennials, solo travelers, and short-stay tourists. Affordable pricing, coupled with upgraded hygiene and smart amenities, has made this segment resilient even in the post-pandemic environment. Brands like Treebo, FabHotels, and Ginger have carved a niche by offering standardized, affordable, and tech-driven hospitality solutions.
3. Mid and Upper Mid-scale Hotels
The Mid and Upper Mid-scale Hotels segment strikes a balance between affordability and comfort, making it a preferred choice for both business and leisure travelers. These hotels are equipped with essential amenities like conference rooms, multi-cuisine restaurants, fitness centers, and reliable internet access. Rapid urbanization and increased intra-state corporate travel are fueling growth in this category across state capitals and business hubs.
4. Luxury Hotels
India's Luxury Hotels segment continues to thrive, especially in metro cities, heritage destinations, and tourist hotspots. These properties cater to HNIs (High Net-worth Individuals), foreign tourists, and celebrities. With rising aspirations and the 'experience economy' gaining momentum, luxury hotels are increasingly focusing on personalized experiences, wellness tourism, destination weddings, and culinary innovation. Global brands as well as iconic Indian names like Taj, Oberoi, and Leela are leading this segment by blending tradition with modern luxury.
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Growth Drivers and Industry Trends
Several key factors are propelling the growth of the Indian hospitality market. One of the biggest contributors is the rise in domestic tourism, which accounts for a majority of hotel bookings. Post-pandemic revenge travel, spiritual tourism, weekend getaways, and state-led campaigns like "Dekho Apna Desh" have significantly boosted occupancy rates across segments.
Another major growth factor is digital transformation. The integration of AI-driven booking platforms, contactless check-ins, dynamic pricing algorithms, and customer feedback systems has optimized both customer experience and hotel operations. These innovations are no longer exclusive to luxury hotels but are permeating mid-scale and economy segments as well.
Additionally, government initiatives like the Swadesh Darshan Scheme, PRASAD Scheme, and enhanced FDI policies in the hospitality sector are contributing to infrastructure development, destination branding, and improved tourist facilities. Investments in high-speed rail, regional airports, and road networks are making remote destinations more accessible, opening new avenues for hotel development.
Regional Developments and Emerging Cities
While metro cities like Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad continue to dominate in terms of hotel development and occupancy, Tier II and Tier III cities are quickly catching up. Tourist-rich regions like Rishikesh, Varanasi, Udaipur, Coorg, and Gangtok are witnessing a surge in boutique hotels, eco-resorts, and spiritual retreats.
Goa and Kerala, traditionally known for international tourism, are now focusing on wellness tourism, remote work retreats, and sustainable hospitality models. In contrast, Rajasthan and Uttarakhand are promoting heritage stays and luxury experiences rooted in culture and tradition. These diverse regional offerings are expanding India's appeal as a holistic travel destination.
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Key Companies in The Indian Hospitality Market Include
• Oberoi Hotels & Resorts
• ITC Hotels
• The Park Hotel
• The Leela Palaces Hotels and Resorts
• Taj Hotels
• Lemon Tree Hotels
• Hyatt Hospitality Company
• Marriott International, Inc
• Radisson Hotel Group
• OYO Rooms
The India hospitality industry is highly competitive, comprising a mix of multinational corporations, national chains, and thousands of independent operators. Companies are focusing on portfolio diversification, tech-integration, and customer loyalty programs to sustain growth and market share. Strategic mergers, acquisitions, and franchise models are also helping brands expand to new locations while maintaining quality and operational control.
Brand collaborations with fintech platforms, airline partners, and travel influencers are reshaping marketing strategies in the hospitality domain. Moreover, a strong emphasis on ESG (Environmental, Social, and Governance) factors is influencing customer preferences. Hotels are now investing in solar energy, zero-waste kitchens, plastic-free amenities, and community-driven experiences to appeal to the environmentally conscious traveler.
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