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Artificial Intelligence (AI) In Branding Market Trends That Will Shape the Next Decade: Insights from Enhancing Brand Identity Through AI-Driven Creative Automation
Artificial Intelligence (AI) In Branding Market
How Large Will the Artificial Intelligence (AI) In Branding Market Size By 2025?
The market size of artificial intelligence (AI) in branding has been experiencing swift growth in recent years. Its size will magnify from $2.86 billion in 2024 to $3.29 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 14.8%. Factors contributing to the historical period's surge include an escalating requirement for real-time consumer insights, elevated adoption rates for generative AI tools, proliferation of omnichannel marketing strategies, increased investment in brand automation platforms, and the desire for enhanced brand-consumer interaction.
How Big Is the Artificial Intelligence (AI) In Branding Market Size Expected to Grow by 2029?
Expectations are high for the artificial intelligence (AI) in branding market size to experience rapid expansion in the upcoming years. The market is projected to grow to $5.64 billion by 2029, boasting a compound annual growth rate (CAGR) of 14.5%. This predicted growth during the forecast period is associated with the rise in digital advertising expenditure, increased availability of customer data, expansion of social media platforms, early adoption of AI-enabled analytic tools, and the emphasis on tailored marketing strategies. In the forecast period, the major market trends to look out for include advancements in natural language processing, the use of AI avatars in brand campaigns, content creation powered by AI, AI-driven personalization at scale, and hyper-personalized brand communication.
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Which Key Market Drivers Powering Artificial Intelligence (AI) In Branding Market Expansion and Growth?
The surge in social media interaction is anticipated to fuel the expansion of the artificial intelligence (AI) in branding sector moving forward. The term social media interaction refers to the reciprocal communication between social media users and the content disseminated by individuals, brands, or organizations on digital platforms. This rise in social media interaction is majorly due to the ubiquity of smartphones, which offer users continuous internet connectivity and easy-to-use platforms to connect, share content, and remain in contact anytime and anywhere. AI in branding augments social media interaction by facilitating personalized content, instant audience insights, and automated interactions that deepen brand-customer relationships. For instance, as per Hootsuite, a Canada-based software development firm, in January 2022, the global count of social media users persisted to ascend, hitting 4.62 billion, a surge of over 10% from the previous year, with an addition of 424 million new users. Consequently, the surge in social media interaction propels the expansion of the artificial intelligence (AI) in branding industry.
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Which Fast-Growing Trends Are Poised to Disrupt the Artificial Intelligence (AI) In Branding Market?
AI in branding industry's leading firms, are emphasizing on the development of breakthrough solutions, for example, AI-supported ad creation to increase the effectiveness and personalization of campaigns. AI-supported ad creation refers to using artificial intelligence to produce data-driven, personalized ads automatically, enhancing branding through the delivery of consistent and appealing content that bolifies brand image and boosts audience remembrance. Case in point, in March 2025, Omneky, an American AI-dominant advertising tech firm, introduced Smart Ads, a clever feature that utilizes generative AI for auto-creation and optimization of personalized, high-performance ad creatives on diverse platforms, supporting brands in enlarging campaigns resourcefully while sustaining brand uniformity. This innovative feature blends flawlessly with prevailing brand assets and accomplishment data to produce fully designed, modifiable ads specifically integrated to target audiences. This feature automates the ingenuity process and decreases the quantity of time and efforts marketers utilize on content formation, allowing them to concentrate more on approachable initiatives and storytelling.
What Are the Emerging Segments in the Artificial Intelligence (AI) In Branding Market?
The artificial intelligence (AI) in branding market covered in this report is segmented -
1) By Component: Software, Services
2) By Deployment Type: Cloud-Based, On-Premises
3) By Application: Branding Strategy Development, Content Creation And Management, Campaign Optimization, Brand Monitoring And Sentiment Analysis, Creative Design, Other Applications
4) By End-Use Industry: Consumer Goods, Retail And E-Commerce, Media And Entertainment, Automotive, Healthcare, Telecommunications, Other End-Use Industries
Subsegments:
1) By Software: Chatbots And Virtual Assistants, Machine Learning Platforms, Natural Language Processing (NLP) Tools, Image Recognition And Analysis Software, Predictive Analytics Software, Content Generation Tools, Customer Behavior Analytics Software
2) By Services: Managed Services, Professional Services
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Who Are the Global Leaders in the Artificial Intelligence (AI) In Branding Market?
Major companies operating in the artificial intelligence (AI) in branding market are Salesforce Inc., Baidu Inc., Adobe Inc., WPP plc, HubSpot Inc., Valtech SE, Pegasystems Inc., Canva Pty Ltd, Sprinklr Inc., Hootsuite Inc., Synthesia Limited, Kaltura Inc., Anyword Ltd., Cision Ltd., Persado Inc., Colossyan Zrt., Omneky Inc., Publicis Groupe S.A., Movio Limited, Cognitiv Corp.
Which are the Top Profitable Regional Markets for the Artificial Intelligence (AI) In Branding Industry?
North America was the largest region in the artificial intelligence (AI) in branding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI) in branding market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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