Brand architecture begins outside: New cooperation for brand-appropriate façade design in the SME sector

Osnabrück / Detmold, July 2025 - The façade of a company building is much more than just a shell - it is a formative part of brand perception. This potential has so far been underutilized, especially in medium-sized industrial companies. A look at other European countries shows this: In many markets, architectural brand staging has long been a natural part of corporate design.

Building a brand consistently - literally: two specialized companies are responding to a previously unnoticed gap in the German SME sector with their collaboration. In industrial and commercial construction in particular, brand management has rarely been considered in conjunction with architectural design - systematic approaches to brand-appropriate façades are the exception.

The brand agency weitkamp marketing from Osnabrück and the engineering service provider MOMENTUM Projektbau, which specializes in façades, are now pooling their expertise and offering a joint service for brand-appropriate façade design. The landing page offers an insight into how both companies understand the interplay of brand, architecture and façade design as a holistic unit: www.markenfassade.de

Both partners pursue a common goal: not only to design the corporate identity visually, but also to make it tangible in terms of construction - well-founded, strategically thought-out and effective for specific target groups. The result is a coherent overall image that reaches customers, employees, applicants and business partners alike.

"Together with our customers, we want to break up the gray in gray and show how industrial buildings can become visible brand ambassadors," says Volker Weitkamp, Managing Partner of weitkamp marketing.

Jens Blankenhagen, Managing Partner of MOMENTUM Projektbau, adds: "Our task is to think about brand-oriented façade solutions holistically from the very beginning - from technical planning and material selection to precise implementation on the building."_.

"There is enormous brand potential in industrial and corporate façades - and often also economic potential," emphasizes Jens Blankenhagen. "However, this opportunity often remains untapped - although a well thought-out design can even save costs."_.

Both partners bring their specific strengths to the collaboration: MOMENTUM Projektbau with structural and design expertise in façade construction, weitkamp marketing with strategic brand management and visual communication.

The demand is there - and growing

In many industrial areas, anonymous, grey façades still dominate the appearance - façades that are neither recognizable nor create a visible link to the corporate identity. While administrative buildings are at least occasionally considered for a creative brand connection, production, logistics and warehouse buildings in particular often remain untouched in terms of design.

Yet it is precisely these buildings that characterize the everyday working lives of many employees - and are therefore central places for identification, affiliation and emotional attachment. At the same time, they have an external impact - on customers, business partners and suppliers - as a visible sign of quality, continuity and commitment.

Numerous studies prove this: Owner-managed companies with a long-term perspective benefit from using their building design as a strategic instrument - for clear positioning in the market, for strengthening the corporate culture, for sustainably retaining skilled employees and for consciously shaping business relationships.

While the website, presentation and brochure have long since appeared in the corporate design, the company building, of all things, often remains unused as an identity-forming brand space - even though it often provides the first real impression of the brand for employees, customers and partners.

New buildings, energy-efficient renovations or site expansions in particular offer the opportunity to consistently combine architectural design and visual brand management.

A brand-appropriate façade design is more than just an aesthetic statement - it sends a visible signal both internally and externally:
It promotes identification, conveys attitude and creates trust - even among potential applicants. Particularly in the competition for qualified specialists, this makes it a decisive lever in employer branding and a value driver for modern corporate real estate that cannot be directly quantified but is strategically highly effective - the benefits of which generally significantly exceed the investment.

About MOMENTUM Projektbau

MOMENTUM Projektbau is an engineering service provider specializing in façades for industrial and commercial construction. With a high level of structural expertise and design standards, the company accompanies construction projects from the idea to realization - especially at German locations of European market leaders.

About weitkamp marketing

The agency weitkamp marketing, based in Osnabrück, has specialized in B2B brand communication for medium-sized industrial companies for over two decades. It develops strategic brand processes and ensures a strong and visible positioning in the market - online and offline.

Contact for queries and further information:

weitkamp marketing GmbH
Volker Weitkamp
info@weitkamp-marketing.de, www.markenfassade.de

MOMENTUM Projektbau GmbH

Jens Blankenhagen
? info@momentum-projektbau.de

weitkamp marketing GmbH
Lotter Straße 82
49078 Osnabrück
Germany

https://www.markenfassade.de

weitkamp marketing GmbH is an advertising agency specializing in B2B communication and is one of the leading service providers in Germany. With more than 20 years of experience in the field of industrial communication, we support customers from various branches of industry. Our focus is always on the customer, our processes are deliberately designed for efficiency and we take a pragmatic approach to achieving success for our customers. Visit us online at https://www.weitkamp-marketing.de

This release was published on openPR.