Press release
Comprehensive 2025 AdTech Market Overview: Trends, Forecasts, and Growth Drivers
AdTech Market
What Is the Expected CAGR for the AdTech Market Through 2025?
The size of the adtech market has seen significant expansion in the past few years. The market's worth is forecasted to increase from $731.14 billion in 2024 to $795.41 billion in 2025, corresponding to a compound annual growth rate (CAGR) of 8.8%. The growth observed in the historical period is a result of factors like the rise in digital advertising, the implementation of targeted advertising, the use of data analytics and insights, as well as an upsurge in mobile and programmatic advertising.
What's the Projected Size of the Global AdTech Market by 2029?
The adtech market is projected to experience significant expansion in the upcoming years, with estimates suggesting it will reach $1153.39 billion in 2029, reflecting a Compound Annual Growth Rate (CAGR) of 9.7%. Factors contributing to this anticipated growth in the forecast period include privacy regulations and compliance, the introduction of new advertising formats, the rise of artificial intelligence and machine learning, the dominance of video advertising, and comprehensive advertising solutions. Notable trends anticipated for this period are the resurgence of contextual advertising, the use of blockchain for ad transparency, dynamic creative optimization (DCO), the redirection of ad budgets towards connected TV (CTV), context-aware and adaptable advertising, and integration with e-commerce.
View the full report here:
https://www.thebusinessresearchcompany.com/report/adtech-global-market-report
Top Growth Drivers in the AdTech Industry: What's Accelerating the Market?
Advancements in digital advertising are anticipated to stimulate the expansion of the ad tech market. Digital advertising, involving the promotion of goods and services through online platforms such as websites, streaming content, among others, frequently employs ad tech. This technology provides software platforms designed to help brands and entities buy advertising space, enabling advertisers and agencies to manage and gauge their campaigns more effectively. A report from Simplilearn Solutions Pvt. Ltd., a US-based online edu-tech firm, illustrated this in February 2023. Global digital advertising expenditures saw a modest 2.4% rise in 2022 and are projected to hit $645 billion by 2024, a significant jump from $389 billion in 2022. Consequently, the prolific demand for digital advertising is fueling the growth of the ad tech market.
Get your free sample here:
https://www.thebusinessresearchcompany.com/sample.aspx?id=9611&type=smp
What Trends Will Shape the AdTech Market Through 2029 and Beyond?
Advancements in technology is a predominant trend garnering attention in the advertisement technology sector. Numerous dominant firms in ad tech are concentrating on the development of innovative solutions to solidify their market position. For example, in June 2022, Vodafone Idea Limited, a leading mobile network operator based in India, unveiled its brand new ad tech platform known as Vi Ads. This platform incorporates aspects such as artificial intelligence (AI) and machine learning (ML) with the goal of providing marketers with a programmatic media purchasing platform. Vi Ads is designed to offer a self-managed interface, granting marketers full command over their campaigns. It also facilitates marketers to establish engagement with subscribers through a range of channels encompassing Vi-owned digital media such as Vi App, Vi Movies, and TV App, and even conventional channels like SMS and IVR calls. The fusion of these enhanced features and user-friendly nature is likely to captivate both large agencies as well as small to medium-sized businesses.
What Are the Main Segments in the AdTech Market?
The adtech market covered in this report is segmented -
1) By Product Type: Web-based, Cloud-Based, On-Premise, Other Products
2) By Solution: Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others Solutions
3) By Advertising Type: Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email marketing, Native Advertising, Others Advertisings
4) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs), Other Applications
5) By Industry Vertical: Media And Entertainment, BFSI(Banking, Financial Services And Insurance), Education, Retail And Consumer Goods, IT And Telecom, Healthcare, Others Industry Verticals
Subsegments:
1) By Web-Based: Ad Serving Platforms, Demand-Side Platforms (DSPs)
2) By Cloud-Based: Programmatic Advertising Solutions, Data Management Platforms (DMPs)
3) By On-premise: In-House Ad Management Solutions, Custom Ad Technology Solutions
4) By Other Products: Mobile Advertising Solutions, Affiliate marketing Platforms
Tailor your insights and customize the full report here:
https://www.thebusinessresearchcompany.com/customise?id=9611&type=smp
Which Top Companies are Driving Growth in the AdTech Market?
Major companies operating in the adtech market include Google LLC, Meta Platforms Inc., Oracle Corporation, Criteo SA, Adobe Inc., Amazon.com Inc., The Trade Desk, Alibaba Group Holding Limited., Salesforce Inc., Telaria Inc., Mobvista Co. Ltd., Magnet Digital.io, Microsoft Incorporation, WPP plc, Omnicom Group Inc., The Interpublic Group of Companies Inc., MediaMath Inc., 4INFO Inc., Adtile Technologies Incorporated, Afilias Inc., Xandr Inc., mBlox Inc., Media.net, Metaverse Mod Squad Inc., Neustar Inc., Newsmax Media Inc., OpenMarket Inc., OpenX Technologies Inc., OrangeSoda Inc., Proxim.ai Inc., Quantcast Corporation, Magnite Inc., Taboola Inc., StackAdapt Inc.
Which Regions Will Dominate the AdTech Market Through 2029?
North America was the largest region in the Ad tech market in 2024. The regions covered in the adtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Purchase the full report today:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=9611
This Report Supports:
1. Business Leaders & Investors - To identify growth opportunities, assess risks, and guide strategic decisions.
2. Manufacturers & Suppliers - To understand market trends, customer demand, and competitive positioning.
3. Policy Makers & Regulators - To track industry developments and align regulatory frameworks.
4. Consultants & Analysts - To support market entry, expansion strategies, and client advisory work.
Connect with us on:
LinkedIn: https://in.linkedin.com/company/the-business-research-company,
Twitter: https://twitter.com/tbrc_info,
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ.
Contact Us
Europe: +44 207 1930 708,
Asia: +91 88972 63534,
Americas: +1 315 623 0293 or
Email: mailto:info@tbrc.info
Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Comprehensive 2025 AdTech Market Overview: Trends, Forecasts, and Growth Drivers here
News-ID: 4086112 • Views: …
More Releases from The Business Research Company
Segment Evaluation and Major Growth Areas in the Personalized Testing and Supple …
The personalized testing and supplements sector is gaining remarkable traction, driven by advancements in technology and a rising consumer focus on tailored health solutions. As more individuals seek customized wellness options, this market is set to experience substantial expansion in the coming years. Here's an in-depth look at its current valuation, key players, significant trends, and the main market segments shaping its future.
Market Valuation and Expansion Forecast for Personalized Testing…
Top Players and Market Competition in the Skin Microbiome Industry
The skin microbiome market is emerging as a significant area of interest due to growing awareness about the critical role of skin health and innovative skincare technologies. As research advances and consumer preferences shift towards more natural and science-backed products, this market is set to undergo substantial growth. Let's explore the current market size, key players, driving factors, and upcoming trends shaping the skin microbiome industry.
Projected Expansion in the Skin…
Key Strategic Developments and Emerging Changes Shaping the Upadacitinib Market …
The upadacitinib market is poised for significant expansion over the coming years, driven by advances in treatment options and increasing awareness of autoimmune diseases. This report delves into the market's current size, key drivers, major players, and the emerging trends shaping its future trajectory.
Steady Growth Expected in Upadacitinib Market Size Through 2029
The market for upadacitinib is projected to reach $2.54 billion by 2029, growing at a robust compound annual…
Analysis of Key Market Segments Driving the Alzheimer's Disease Diagnostic Marke …
The Alzheimer's disease diagnostic sector is rapidly evolving as advancements in technology and healthcare infrastructure open new possibilities for early detection and personalized treatment. With rising awareness and innovative approaches, this market is poised for significant growth in the coming years. Let's explore the current market size, key drivers, leading companies, and emerging trends that are shaping this critical healthcare field.
Projected Market Size and Growth Trends in Alzheimer's Disease Diagnostics…
More Releases for AdTech
AdTech Market to Reach US$1,499.7B by 2031 | Top AdTech Players: Google, Adobe, …
AdTech Market reached US$ 512.8 billion in 2022 and is expected to reach US$ 1499.7 billion by 2030, growing with a CAGR of 14.6% during the forecast period 2024-2031.
The AdTech Market takes center stage in DataM Intelligence's latest in-depth analysis, where expert researchers apply advanced analytics and strategic foresight to deliver unmatched market intelligence. This comprehensive report offers a detailed examination of the competitive landscape, highlighting key players and their…
AdTech Market Size, Share, Trends & Growth | 2034
AdTech Market Outlook
According to the report by Expert Market Research (EMR), the global AdTech market size attained a value of USD 565.40 Billion in 2024. Aided by the increasing shift toward digital advertising, advancements in data analytics, and the growing need for more targeted and personalized marketing, the market is projected to further grow at a CAGR of 8.60% between 2025 and 2034, reaching a value of USD 1290.19 Billion…
Trackadero Officially Launches as a Global AdTech Solution
Trackadero is excited to announce its official launch as a new global advertising technology company. We are dedicated to helping destinations attract more visitors through innovative geolocation data-based advertising.
With over 15 years of experience, Trackadero is here to change how places connect with travelers. Our unique platform, SherlockEye, gathers and process's location data from various sources, like cellphone operators and apps. This technology allows us to create detailed user profiles…
AdTech Market Size Forecast Between 2023-2032
The AdTech market, a vibrant and dynamic segment of the digital advertising ecosystem, accounted for a staggering USD 812 billion in 2022. With projections estimating a meteoric rise to USD 3,249 billion by 2032, growing at a CAGR of 15.1% from 2023 to 2032, the future looks exceedingly promising. This article delves into the competitive landscape, future growth prospects, opportunities, drivers, restraints, and key market players, alongside current trends and…
AdTech Market Size Share Growth & Forecast 2024-2031
Market Overview :
Growing innovative solutions by major key players in AdTech helps to boost the market growth of the AdTech market. For instance, on September 20, 2022, Criteo S.A., a media company announced the launch of Commerce Max a self-service in one demand-side platform (DSP) for enterprise marketers. By using Commerce Max major companies are able to find valuable audiences on retailer's sites.
Major key players in the Asia-Pacific launched new…
Major Hires For Bidease Will Propel Adtech Company
Bidease is excited to announce that it has hired Gary Fowler as Chairman and Derek Distenfield as COO to accelerate its global growth.
"We are thrilled to get the chance to work with Gary and Derek due to their fantastic records of helping startups achieve global success," said Boris Abaev, Bidease CEO.
Mr. Fowler has been consistently recognized as one of the top AI executives in the world. He has founded…
