AdTech Market Size Share Growth & Forecast 2024-2031

Market Overview :

Growing innovative solutions by major key players in AdTech helps to boost the market growth of the AdTech market. For instance, on September 20, 2022, Criteo S.A., a media company announced the launch of Commerce Max a self-service in one demand-side platform (DSP) for enterprise marketers. By using Commerce Max major companies are able to find valuable audiences on retailer's sites.

Major key players in the Asia-Pacific launched new platform for AdTech which helps to boost regional market growth over the forecast period 2023-2030. For instance, on February 15, 2021, Flipkart launched commerce-focused self-serve custom-build demand-side platform in the market. The newly launched platform helps brands to make data-driven decisions to purchase online ad inventory. The new platform is custom-built version of the reputed MediaMath platform and offers brands of all scales to engage with customers.

Market Trends :

Growing Adoption of the Smartphones and Emergence Of High-Speed Internet

The rising adoption of smartphones and the availability of high-speed internet helps to expand the reach of digital advertising. India has the highest mobile data consumption rate at 12 gigabytes per user in the world in 2021. India is adopting 25 million new smartphone users every quarter making it a flourishing ground to launch digital initiatives. India has 700 million internet users, 1.18 billion mobile connections and 600 million smartphones which are increasing 25 million in every quarter.

According to the data given by The Mobile Economy 2023, smartphone adoption will reach 87% in sub-Saharan Africa by 2030 which is up from 51% in 2022. The globally smartphone adoption is expected to reach 92% by 2030 which is growing by 76% in 2022. According to the data given by GSMA, in Sub-Saharan Africa, the number of 5G subscriptions is predicted to reach 213 million in 2030. The adoption of smartphones has increased globally due to the smartphones prices fall.

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Market Segmentation :

The global AdTech market is segmented based on solution, type, enterprise size, platform end-user and region.

Growing Consumer demand for the Demand-side Platforms (DSPs)

Based on the solution ad tech market is divided into demand-side platforms (dsps), supply-side platforms (ssps), ad networks, data management platforms (DMPs) and others. The Demand-side Platforms (DSPs) segment accounted for the largest market share 33.25% in the global AdTech market. Demand-side Platforms offer advertisers a centralized and efficient platform for buying digital advertising inventory. Advertisers access multiple ad exchanges and publishers through a single interface, streamlining the ad-buying process.

The rise of programmatic advertising, which automates the buying and placement of ads in real-time auctions helps to boost demand for DSPs. Some of the major key players in the market follow merger and acquisition strategies to expand their business. For instance, on June 30, 2022, InMobi collaborated with Yahoo's demand-side platform for direct advertiser access. The collaboration provides Software Development Kits-powered direct inventory without intermediaries and creates supply path optimization for advertisers.

Geographical Share :

High Penetration of Digital Advertising in North America

North America accounted largest market share 33.12% in the global AdTech market due to rapid growth in e-commerce, streaming services and social media platforms. The U.S. and Canada accounted largest share of the market due to the increase in the disposable income of consumer. U.S. accounted largest market share due to the growing number of leading technology and media companies and growing their investments in advertising technology.

According to the data given by Upgrad, the AdTech market in U.S. is projected to grow US$ 29.85 billion dollars in value by 2026. AdTech startups in the region provide software, technology and services to help key players increase their reach and revenue through efficient advertising. According to the data given by Oracle, in 2021, U.S. spent more on advertising with a market size of US$ā 84.2 Billion.

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Competitive Landscape

The major global players in the market include Adobe, Alibaba Group Holding Limited, Amazon.com, Inc., Criteo, Facebook Incorporation, Google Incorporation, Microsoft Incorporation, SpotX, Twitter Incorporation and Verizon.

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