Consumer Identity And Access Management (CIAM) Thrives Amidst Rising Cybersecurity Threats And Breaches: A Leading Driver Behind Consumer IAM Market Expansion in 2025

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What Will the Consumer IAM Industry Market Size Be by 2025?
The size of the consumer IAM market has seen a rapid increase in its size in the recent past. Its value is expected to escalate from $12.42 billion in 2024 to $14.39 billion in 2025, marking a compound annual growth rate (CAGR) of 15.8%. The historic growth can be linked to factors such as the surge in digital transformation, escalating cybersecurity threats, the increase in online services, regulatory compliance necessities, growing consumer demand for personalization, adoption of mobile and social media, and rising awareness about identity theft.

What's the Long-Term Growth Forecast for the Consumer IAM Market Size Through 2029?
In the coming years, a quick expansion is anticipated in the consumer IAM market, which is predicted to escalate to $27.99 billion by 2029, with a CAGR of 18.1%. Factors prompting growth over the forecast period involve the rise of customer data platforms (CDPs), the implementation of refined authentication techniques, amplified focus on customer loyalty, the proliferation of subscription services and online businesses' globalization. The forecast period is likely to witness trends such as user-focused authentication processes, syncing with customer experience platforms, CIAM services based on cloud technology, adherence to regulatory norms, the application of AI and machine learning in CIAM, and better user registration and onboarding.

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What Are the Key Growth Drivers Fueling the Consumer IAM Market Expansion?
The growth of the consumer IAM market is anticipated to get a boost from the escalating incidence of security breaches and cyber-attacks. Cyberattacks entail illegal attempts at infiltrating computer systems or networks with the aim of inflicting damage. Offenders frequently exploit Customer (or consumer) identity for sinister purposes, hence the increased urgency for system protection. CIAM offers safeguards against fraud and abuse such as identity theft, security theft, and cyber-attacks, while also protecting data privacy. For example, reports from the Australian Cyber Security Centre, a cyber security agency in Australia, showed a rise of 13% in cyber crime reports in 2022, with the total number reaching 76,000 in February 2023. Thus, the mounting cases of security breaches and cyberattacks are fuelling the expansion of the consumer IAM market.

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What Are the Key Trends Driving Consumer IAM Market Growth?
Technological developments are emerging as a notable trend in the consumer IAM market, with significant market participants focusing on crafting innovative solutions to maintain their dominance. To illustrate, the US technology firm, International Business Machines Corporation, introduced an AI-powered updated version of its managed detection and response service in October 2023. The new Threat Detection and Response Services (TDR) deliver round-the-clock monitoring, evaluation, and automatic rectification of security alerts accumulated from all relevant technology within a client's mixed cloud environments, encompassing current security measures and costs, as well as cloud, on-premises, and operational technologies (OT). A global team of security analysts from IBM Consulting offer these managed services via IBM's advanced security services platform that makes use of multiple layers of AI and context-sensitive threat analysis from the firm's expansive global security network. This facilitates automation of complex processes and efficient escalation of critical threats.

How Is the Consumer IAM Market Segmented?
The consumer IAM market covered in this report is segmented -

1) By Component: Solutions, Services
2) By Organization Size: Large Enterprises, SMEs
3) By Verticals: BFSI, Hospitality, Healthcare, Retail And E-commerce, Public Sector, Automotive, Education, IT, Transportation And Logistics, Other Verticals

Subsegments:
1) By Solutions: Single Sign-On (SSO) Solutions, Multi-Factor Authentication (MFA) Solutions, Identity Governance And Administration (IGA) Solutions, Access Management Solutions
2) By Services: Consulting Services, Implementation Services, Managed Services, Support And Maintenance Services

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Which Companies Are Leading the Charge in Consumer IAM Market Innovation?
Major companies operating in the consumer IAM market are International Business Machines Corp, Microsoft Corporation, Salesforce Inc., SAP AG, Broadcom Inc., Okta Inc., Akamai Technologies Inc., Ping Identity Corporation, ForgeRock Inc., LoginRadius Inc., Acuant Inc., GlobalSign.In Pte Ltd., Trusona Inc., Mitek Systems Inc., CA Technologies, WidasConcepts India Private Limited, Omada Health Inc., OneWelcome a Thales company, Ubisecure Solutions Inc., SecureAuth Corporation, WSO2 Inc., Amazon Web Services Inc., Simeio Solutions LLC, OneLogin Inc., Janrain Inc., Authlete Inc., Experian PLC, LoginID Inc., FusionAuth Inc., Veridium Inc., Avatier Corporation, TrueLayer Ltd., Zoho Corporation Pvt. Ltd., Aware Inc.

Which Regions Are Leading the Global Consumer IAM Market in Revenue?
North America was the largest region in the consumer IAM market in 2024. The regions covered in the consumer IAM market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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