Gluten-free Food Market Poised for Steady Growth, Projected at US$ 8.31 Bn by 2031 - Persistence Market Research

The global gluten-free food market is witnessing steady expansion driven by rising consumer awareness about celiac disease, gluten sensitivity, and broader health trends. Valued at approximately US$ 5.24 Bn in 2024, the market is projected to increase to US$ 8.31 Bn by 2031, registering a CAGR of 6.8% during the forecast period. Gluten-free products have rapidly moved from a niche offering for medical necessity to a mainstream lifestyle choice, particularly among millennials and Gen Z. This change is attributed to increasing health consciousness, demand for clean-label foods, and the belief that gluten-free diets improve energy, digestion, and overall wellness.

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Bakery and confectionery dominate the product category, accounting for 42% of market share in 2024, with high demand for gluten-free bread, cookies, and cakes. North America leads regionally, commanding 35% of the global market due to rising celiac disease diagnoses and increasing preference for healthy alternatives. Plant-based gluten-free food, favored for ethical and sustainability reasons, is expected to contribute a 70% share of the source segment in 2024.

Key Highlights from the Report

➤ Increasing adoption of gluten-free diets by health-conscious millennials and Gen Z drives demand.
➤ Bakery and confectionery hold the largest product share at 42% due to rising demand for gluten-free bread and cookies.
➤ E-commerce sales are growing, projected to surpass 20% of all gluten-free food sales by 2025.
➤ North America accounts for 35% of the market, supported by high celiac awareness and preference for healthy eating.
➤ Plant-based products dominate with 70% share, driven by ethical consumption and clean-label preferences.
➤ Brands are focusing on convenient and functional gluten-free snacks to align with active consumer lifestyles.

Market Segmentation

The gluten-free food market is segmented by product type, source, sales channel, and region. Among product types, bakery and confectionery lead with the largest share, driven by strong demand for gluten-free bread and cookies. The snacks and ready-to-eat (RTE) products segment is also growing rapidly due to convenience and nutritional appeal.

By source, plant-based gluten-free food dominates, owing to the rising demand for ethical, sustainable, and health-conscious alternatives. Animal-based gluten-free options remain niche. In terms of sales channels, hypermarkets/supermarkets remain prominent, but online retail is growing swiftly and is expected to become a key distribution channel by 2025.

Regional Insights

North America leads the global gluten-free food market with a 35% share in 2024. High prevalence of celiac disease, estimated between 0.5% and 1% of the U.S. population, has contributed to strong regional demand. Increased health awareness and trends toward clean-label and specialty diets have further boosted consumption. Consumers are increasingly baking at home using gluten-free flours like sorghum, amaranth, and tapioca.

Europe follows closely due to rising awareness of gluten intolerance, with countries like the UK, Germany, and Italy promoting gluten-free diets. Asia Pacific, particularly India and China, is experiencing rising demand supported by innovations in bakery and functional food segments.

Market Drivers

The primary growth driver is the increasing incidence of celiac disease and gluten intolerance globally. Enhanced diagnostics and awareness campaigns have made gluten sensitivity more widely recognized. Additionally, consumers without diagnosed conditions are increasingly adopting gluten-free diets for perceived health benefits, including better digestion, energy, and weight management.

The popularity of functional foods, and clean-label products, as well as advances in food technology that improve taste and texture, are accelerating adoption. Millennials and working professionals seek healthy, convenient, and on-the-go meals, prompting innovation in gluten-free RTE and snack categories.

Market Restraints

Despite strong growth prospects, the market faces constraints due to limited availability of high-quality gluten-free ingredients, especially in developing regions. This can increase costs and create supply chain disruptions. Moreover, gluten-free products often have a higher price point, which may deter price-sensitive consumers. Some consumers also perceive gluten-free items as less flavorful or less satisfying, which can impact repeat purchases.

Market Opportunities

The surge in health and wellness consciousness presents a strong opportunity for gluten-free brands. Companies can expand into weight management, digestion support, and immunity-boosting product lines. There is growing demand for functional gluten-free foods fortified with probiotics, superfoods, and plant-based proteins.

Product development using alternative grains and flours, like quinoa, millet, and brown rice, can help brands cater to evolving preferences. Furthermore, e-commerce platforms offer an avenue for global reach, especially for niche and premium gluten-free products.

Frequently Asked Questions (FAQs)

◆ How big is the gluten-free food market in 2024 and what is its future value?
◆ Who are the key players in the global gluten-free food market?
◆ What is the projected growth rate of the gluten-free food market from 2024 to 2031?
◆ What is the market forecast for gluten-free food by 2032?
◆ Which region is estimated to dominate the industry through the forecast period?

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Company Insights

Key players operating in the gluten-free food market include:
• The Hain Celestial Group Inc
• General Mills
• The Kraft Heinz Company
• ConAgra Brands Inc
• Prima Foods Ltd.
• Kellogg's Company
• Hero AG
• Alara Wholefoods Ltd.
• Raisio PLC
• Enjoy Life Foods
• Barilla G.E.R Fratelli S.P.A
• Freedom Foods Group Limited

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