Frozen Pastries Market Benefits from Growing In-Home Bakery Consumption - Persistence Market Research

The frozen pastries market has grown significantly in recent years, driven by the increasing consumer preference for convenient, ready-to-bake options that maintain taste and texture integrity. In 2016, the Viennoiserie segment alone accounted for a market value of over US$ 1,000 Mn and is projected to exceed US$ 1,500 Mn by 2024, growing at a CAGR of 5.9%. This trend is supported by the rising demand for plain and filled croissants, Pain Au Chocolat, and similar bakery items globally. Europe dominates the global landscape, thanks to its strong bakery culture, while the Asia Pacific region is witnessing a rising appetite for frozen pastries due to changing lifestyles and growing urbanization.

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Busy consumers increasingly rely on frozen pastries as a fast yet indulgent food option. Products like Viennoiserie appeal due to their consistency in taste and safety, long shelf life, and compatibility with modern retail formats such as e-commerce. With innovations in flavors like dark chocolate and apple delight, and a move towards natural preservatives, these pastries align with consumer desires for both convenience and quality.

Key Highlights from the Report:

➔ Viennoiserie segment dominates the frozen pastries market with a 60% value share.
➔ Plain & filled croissants are the fastest-growing sub-segment due to global demand.
➔ North America expected to see over US$ 500 Mn value in Viennoiserie by 2024.
➔ Rising disposable incomes in MEA support increased demand for premium pastries.
➔ APAC region forecasted to exhibit high CAGR for frozen pastry products.
➔ Online platforms boost distribution due to long shelf life and safety consistency.

Market Segmentation

The frozen pastries market is segmented by product type and distribution channel. Product types include Viennoiserie (which further includes plain and filled croissants, Pain Au Chocolat, Pains aux raisins, and savoury items) and Danish Products (such as maple pecans, Danish crowns, and cinnamon swirls). Viennoiserie is the most dominant, driven by global appeal and premium positioning.

Distribution channels are divided into artisan bakers, hypermarkets/supermarkets, convenience stores, online platforms, and others. Hypermarkets and supermarkets remain popular due to wide availability, while online platforms are rapidly emerging thanks to product longevity and changing consumer shopping behavior.

Regional Insights

Europe holds the leading position in the global frozen pastries market due to its deep-rooted bakery traditions and consumer familiarity with Viennoiserie and Danish pastries. The region is also home to several major market players who continually innovate and expand their offerings through mergers and acquisitions.

North America is a growing market, particularly for soft Viennoiserie with innovative flavors. The market here was valued at over US$ 300 Mn in 2016 and is expected to exceed US$ 500 Mn by 2024. Consumers are showing increasing preference for premium, ready-to-bake options.

In the Asia Pacific region, urbanization and busy lifestyles are changing breakfast habits, creating a favorable environment for frozen pastries, especially among working professionals and younger consumers. The region is expected to record a high CAGR over the forecast period.

Latin America is seeing growth through digital marketing and mobile commerce strategies. The use of social media and app-based ordering systems is enhancing visibility and accessibility of frozen pastry products.

The Middle East and Africa (MEA) market is gaining traction due to increasing disposable incomes and growing interest in luxury food products, particularly in urban centers.

Market Drivers

One of the main drivers for the frozen pastries market is changing consumer lifestyles. With more people balancing work, travel, and social commitments, the demand for convenient and premium food products has surged. Frozen pastries meet this need by offering delicious, ready-to-bake items that can be stored for long periods without compromising on quality.

Another significant growth factor is the emergence of online platforms as reliable distribution channels. Consumers increasingly prefer shopping online for grocery items, including frozen food, and the long shelf life of pastries makes them well-suited for e-commerce.

Market Restraints

Despite the growth trajectory, the market faces a few restraints. One key challenge is the high cost of premium frozen pastries, which may limit their adoption in price-sensitive markets. Additionally, maintaining a cold supply chain is critical for product integrity, and inadequate infrastructure in developing regions can impede market penetration.

Regulatory hurdles concerning food additives and preservatives can also affect product formulations and marketing strategies across different geographies.

Market Opportunities

There are substantial opportunities in flavor innovation and health-conscious formulations. For instance, the development of gluten-free, organic, or low-sugar options could attract health-focused consumers. Similarly, incorporating local flavors into Viennoiserie and Danish products can help brands appeal to regional palates.

The growing interest in premium and gourmet food items among urban millennials also presents a lucrative opportunity. Customizable frozen pastries or gourmet collections for special occasions can create new revenue streams.

Reasons to Buy the Report:

✔ Gain insights into the fastest-growing segments within the frozen pastries market.
✔ Understand regional dynamics shaping the global and local growth trajectories.
✔ Evaluate competitive strategies and key developments by leading players.
✔ Identify growth opportunities through innovative product developments.
✔ Stay ahead of market trends with expert-backed projections and analysis.

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https://www.persistencemarketresearch.com/samples/13606

Company Insights

• Aryzta AG
• General Mills, Inc.
• Lantmannen Unibake International
• Europastry S.A.
• CSM Bakery Solutions LLC
• Vandemoortele NV
• Pepperidge Farm, Inc. (Campbell Soup Company)
• Conagra Brands, Inc.
• Dawn Food Products, Inc.
• Grupo Bimbo S.A.B. de C.V.

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