Frozen Pastries Market Expected to Flourish with Increasing In-home Snacking by 2033 - Persistence Market Research

The frozen pastries market has experienced a notable surge over the past decade, driven by shifting consumer lifestyles, rising demand for convenience foods, and innovation in product offerings. With the increasing preference for ready-to-bake and ready-to-eat items, frozen pastries have become a go-to choice for consumers seeking taste, ease, and longer shelf life. According to recent studies, the global frozen pastries market is witnessing steady growth, particularly due to the dominance of the Viennoiserie segment, which accounts for nearly 60% of the market's value share. The Viennoiserie segment alone was estimated to be worth over US$ 1,000 Mn in 2016 and is projected to grow at a CAGR of 5.9% to reach more than US$ 1,500 Mn by 2024.

Get a Sample PDF Brochure of the Report (Use Corporate Email ID for a Quick Response):
https://www.persistencemarketresearch.com/samples/13606

Among all product types, plain and filled croissants are leading the growth within Viennoiserie, followed closely by Pain Au Chocolat and Pains aux Raisins. Regionally, Europe remains the dominant market, credited to its strong bakery culture, while Asia Pacific and Middle East & Africa (MEA) are emerging as attractive markets due to growing urbanization, rising disposable income, and the popularity of Western-style breakfast and snacks.

Key Highlights from the Report

➤ Viennoiserie segment holds nearly 60% value share of the global frozen pastries market.
➤ North America's Viennoiserie segment is projected to grow from US$ 300 Mn in 2016 to over US$ 500 Mn by 2024.
➤ Demand for frozen croissants and Pain Au Chocolat is surging due to their popularity among quick-service restaurants.
➤ Online sales are gaining traction due to long shelf life and ease of distribution of frozen pastries.
➤ Asia Pacific region is anticipated to register the fastest growth rate during the forecast period.
➤ MEA market shows strong potential due to increasing consumer spending on luxury food items.

Market Segmentation

The frozen pastries market is segmented by product type, distribution channel, and region. Under product type, the market is primarily divided into Viennoiserie and Danish products. Viennoiserie further includes plain & filled croissants, Pain Au Chocolat, Pains aux Raisins, and savoury items. Danish products include maple pecans, Danish crowns, and cinnamon swirls.

When it comes to distribution channels, artisan bakers, hypermarkets/supermarkets, convenience stores, and online platforms dominate the landscape. While hypermarkets and supermarkets remain the most prominent, online platforms are increasingly becoming critical, especially for products with longer shelf lives like Viennoiserie.

Regional Insights

North America continues to exhibit robust demand for soft Viennoiserie products, especially those with innovative flavors such as dark chocolate and apple delight. The region is expected to generate incremental opportunities of over US$ 200 Mn between 2016 and 2024.

Latin America shows growing interest in Viennoiserie, supported by strong digital marketing and mobile application strategies. The region is capitalizing on increasing consumer access to frozen bakery goods.

Europe remains the epicenter of the frozen pastries market, with key companies engaging in strategic mergers and acquisitions to enhance their product offerings and geographical footprint.

Asia Pacific Excluding Japan (APEJ) is witnessing rising adoption of frozen Viennoiserie, fueled by changing consumer preferences and increasing demand for Western-style bakery products.

Middle East and Africa (MEA) is another promising region where increasing disposable incomes and a growing appetite for premium and indulgent foods are expected to boost market demand.

Market Drivers

A key driver of growth in the frozen pastries market is the increasing consumer preference for convenience food. The modern, fast-paced lifestyle has prompted consumers to opt for food items that require minimal preparation without compromising on taste and quality. Products like frozen croissants, Danish pastries, and filled Viennoiserie cater to this need effectively.

The long shelf life of frozen pastries, especially those in the Viennoiserie category, is another major growth factor. The use of food additives and natural preservatives helps maintain flavor and safety, making these products ideal for online sales and long-distance transportation.

Innovation in flavor and product variety is also driving the market. From classic butter croissants to apple cinnamon Danish swirls, the diversity appeals to a wide consumer base, including those with premium and gourmet preferences.

Market Restraints

Despite its growth, the market faces challenges such as consumer perception of frozen foods as less fresh or less healthy than freshly baked goods. While many manufacturers are now using clean-label ingredients and transparent sourcing, the stigma around frozen food persists in certain consumer segments.

Another restraint is the logistical complexity and energy costs associated with maintaining a cold supply chain. Distributors and retailers must invest in reliable refrigeration infrastructure, which can raise operational costs.

Cultural and dietary preferences in emerging markets also act as a barrier. In regions where traditional sweets dominate, Western-style pastries may take longer to gain traction.

Market Opportunities

There is a growing opportunity in the health and wellness segment, with rising demand for organic, gluten-free, and preservative-free frozen pastries. Manufacturers who focus on clean-label and nutritional benefits are likely to win over health-conscious consumers.

Expansion in emerging economies presents another significant opportunity. As disposable incomes rise and urbanization increases in regions like APEJ and MEA, demand for premium convenience foods such as frozen Viennoiserie is expected to escalate.

Additionally, digital transformation and e-commerce integration offer strong potential for growth. Online grocery platforms and direct-to-consumer (DTC) models are streamlining product accessibility, especially for time-strapped consumers.

Frequently Asked Questions (FAQs)

◆ How Big is the Frozen Pastries Market in 2024 and What is its Forecast for 2032?
◆ Who are the Key Players in the Global Frozen Pastries Market?
◆ What is the Projected Growth Rate of the Frozen Pastries Market?
◆ Which Region is Estimated to Dominate the Frozen Pastries Industry through the Forecast Period?
◆ What Distribution Channel is Expected to Lead the Frozen Pastries Market Growth?

Company Insights

• General Mills, Inc.
• Grupo Bimbo S.A.B. de C.V.
• Lantmannen Unibake
• Aryzta AG
• Cérélia Group
• Delifrance
• CSM Bakery Solutions
• La Lorraine Bakery Group
• Flowers Foods, Inc.
• TreeHouse Foods, Inc.

Contact Us:
Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

This release was published on openPR.