Fruit and Vegetable Powder Market Positioned for Expansion, Estimated at US$ 73.7 Bn by 2032 - Persistence Market Research

The global fruit and vegetable powder market has emerged as a robust and versatile segment within the broader food ingredients industry. With rising consumer demand for convenient, long-lasting, and nutrient-rich food products, the adoption of fruit and vegetable powders has increased significantly. The market was valued at US$ 42.9 billion in 2022 and is forecasted to grow at a healthy CAGR of 5.6%, reaching US$ 73.7 billion by the end of 2032. This impressive growth trajectory can be attributed to several factors including the shift towards vegan diets, increasing health awareness, and the demand for functional foods.

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Leading the market are products such as mango and tomato powders due to their widespread use across culinary and industrial applications. The food and beverage industry remains the dominant end user, accounting for a 43.6% market share. Regionally, India is the forerunner in the South Asia & Pacific segment, holding a 44.9% share and projected to grow at a CAGR of 8.2% through 2032, driven by its booming processed food sector and strong export potential.

Key Highlights from the Report:

➤ The global market for fruit and vegetable powder is projected to grow from US$ 42.9 Bn in 2022 to US$ 73.7 Bn by 2032.
➤ Mango powder is the fastest-growing product segment, expected to reach US$ 5 Bn by 2032.
➤ India dominates the South Asia & Pacific region with a 44.9% market share and an 8.2% CAGR.
➤ The food and beverage segment leads by end use, holding a market share of 43.6%.
➤ Canada is the top performer in North America, forecasted to reach US$ 2.33 Bn by 2032.
➤ The market grew at a 4.1% CAGR from 2017 to 2021 and is set to grow at 5.6% through 2032.

Market Segmentation

The fruit and vegetable powder market is segmented based on nature, type, end use, distribution channel, and region. By nature, the market includes organic and conventional powders. The product type segment includes banana, mango, orange, grapes, and peach in fruit powders, while potatoes, tomatoes, beans, and onions fall under vegetable powders. End-use industries span food and beverage, nutraceuticals, cosmetics and personal care, retail/household, and foodservice. The market operates across B2B and B2C channels, with availability through hypermarkets, specialty stores, and online retail.

Regional Insights

North America remains a significant contributor to the fruit and vegetable powder market, with Canada expected to grow notably due to increasing health consciousness and demand for ready-to-use ingredients. Europe showcases strong adoption led by countries like Germany and the U.K., driven by the growing vegan population and food innovation trends. In Asia, India stands out for its large-scale production and export potential, aided by robust cold chain infrastructure and government support. South Asia & Pacific, led by India, shows immense growth potential due to the region's expanding processed food industry and demand for shelf-stable nutrition.

Market Drivers

A primary driver of market growth is the increasing demand for convenient and nutritious food options. The rise in urbanization and busy lifestyles has led to greater reliance on products with long shelf lives and minimal preparation. Additionally, the growing popularity of plant-based diets has boosted the use of fruit and vegetable powders in health foods, beverages, and supplements. Year-round availability of seasonal ingredients through powdered forms also supports consumption trends.

The foodservice industry, particularly quick-service restaurants (QSRs), relies heavily on these powders for consistent flavor, quick prep times, and ease of storage. Innovation in food technology and product formulations using powdered ingredients adds to market momentum.

Market Restraints

Despite strong demand, the market faces significant challenges such as adulteration. The inclusion of non-edible fillers like starch or hazardous chemicals such as lead chromate can endanger consumer health and damage brand credibility. Another major concern is price volatility in the fresh produce sector, which directly impacts raw material availability and cost for powder manufacturers. Seasonal variations can disrupt supply chains, leading to inconsistent product pricing and limited availability.

Market Opportunities

Opportunities in the market are abundant, particularly in valorizing food waste. Fruit and vegetable residues from food processing can be transformed into functional powders rich in bioactive compounds, thereby reducing environmental impact and supporting sustainability goals. Furthermore, the expansion of e-commerce platforms opens up new avenues for B2C sales, offering niche products and personalized nutrition options. There is also vast untapped potential in emerging economies for high-quality, export-grade powdered produce, especially as cold chain logistics improve.

Frequently Asked Questions (FAQs):

◆ How big is the fruit and vegetable powder market?
◆ Who are the key players in the global fruit and vegetable powder market?
◆ What is the projected growth rate of the fruit and vegetable powder market?
◆ What is the market forecast for fruit and vegetable powder through 2032?
◆ Which region is estimated to dominate the industry through the forecast period?

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Company Insights

• Alpspure Lifesciences Private Limited
• FutureCeuticals
• Del-Val Food Ingredients
• Döhler GmbH
• Foods & Inns
• Nikken Foods Co., Ltd.
• KAN Phytochemicals Pvt. Ltd.
• Tanisi Incorporation
• Van Drunen Farms
• Xinghua Lianfu Food Co., Ltd.
• International Flavors & Fragrances Inc.
• Drytech Industries
• La Herbal
• Saipro Biotech Private Limited

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