Press release
ASBIS launches the Bang & Olufsen Flagship Store in Milan
Located in Milan, Italy, this store represents a major milestone in ASBIS's growing collaboration with the iconic Bang & Olufsen audio brand. Situated in the world-famous Milan Fashion District, the store's location underscores its status.
The store features the full range of Bang & Olufsen's luxury audio and video solutions, reflecting its century-honed timeless design and craftsmanship. Dedicated demonstration areas, designed to replicate the guests' living space, offer clients an opportunity to discover what B&O products could sound like in their homes. B&O's Atelier program, enabling clients to customize their products with bespoke colors and materials, is prominently featured in the showroom. A gallery of recreated classics from B&O's past underscores the brand's century-long history at the helm of the audio world. A special, private demo room, dedicated to showcasing the exclusive Bang & Olufsen Ferrari Collection, further enhances the exclusive experience.
The Milan Flagship Store is poised to become a vibrant cultural hub, hosting curated events that unite music and design aficionados. The Store team's aim is to transform it into something significantly more than a prominent retail location.
"We are excited to announce the opening of B&O flagship store in the heart of Milan, a city celebrated for its style, culture, and timeless elegance. Since 1925, Bang & Olufsen has crafted magical experiences worldwide, and now, in one of the most iconic fashion capitals, we invite visitors to explore the brand's rich heritage and innovative deigns first-hand," says Bang & Olufsen CEO Kristian Teär.
"We are proud to expand our monobrand retail partnership with Bang & Olufsen by opening this flagship store in Milan. This location not only represents our dedication to delivering premier luxury experiences but also reinforces our dedication to showcasing and providing innovative audio solutions in a market known for its culture and elegance. We welcome audio and design lovers to explore the unique craftmanship, longivity and heritage of Bang & Olufsen in this dynamic city", says Serhei Kostevitch, CEO of ASBIS Group.
1, Iapetou Street Agios Athanasios
ASBIS Group is a leading IT company specializing in value-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.
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