C-B-D Wine Market to Soar to US$ 371.7 Million by 2035 | Fact.MR

The global C-B-D wine market is poised for extraordinary growth, with Fact.MR forecasting a valuation of US$ 371.7 million by 2035, up from US$ 40.7 million in 2024, reflecting a robust compound annual growth rate (CAGR) of 21.1% from 2025 to 2035. This remarkable expansion is propelled by increasing consumer demand for non-alcoholic and low-alcohol wellness beverages, growing awareness of C-B-D's health benefits, and the expanding legalization of hemp-based products, according to an updated market analysis by Fact.MR.

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Market Overview

C-B-D wine, a unique blend of de-alcoholized or low-alcohol wine infused with (C-B-D), offers consumers a relaxing and health-focused beverage option. The market is segmented by source (hemp-based and marijuana-based), product type (low-alcohol and no-alcohol), packaging (glass bottles and cans), distribution channel (on-trade and off-trade), and region. In 2024, hemp-based C-B-D wine held a dominant 75.4% revenue share, driven by its high C-B-D content and fewer regulatory restrictions compared to marijuana-based variants. Glass bottles accounted for 85.9% of the market's revenue, valued for their ability to preserve flavor and carbonation while aligning with premium branding.

The market faced disruptions during the COVID-19 pandemic, with supply chain challenges and closures of on-trade channels like bars and restaurants. However, a shift toward e-commerce platforms bolstered off-trade sales, accelerating market recovery. The legalization of hemp-derived C-B-D under the 2018 U.S. Farm Bill, coupled with rising consumer interest in wellness beverages, continues to drive demand for C-B-D wine globally.

Key Market Drivers

Several key factors are fueling the rapid growth of the C-B-D wine market:

Growing Popularity of Non-Alcoholic Beverages: The global "sober curious" movement is driving demand for non-alcoholic and low-alcohol beverages, with C-B-D wine emerging as a premium alternative that promotes relaxation without intoxication. The no-alcohol segment is gaining momentum, while the low-alcohol segment is expected to grow at a CAGR of 20.5% through 2035.

Health and Wellness Benefits of C-B-D: C-B-D's potential to reduce anxiety, pain, and inflammation is attracting health-conscious consumers, particularly millennials and baby boomers. The non-psychoactive nature of hemp-derived C-B-D, with T-H-C levels below 0.3%, makes it appealing in regions with strict regulations.

Legalization and Regulatory Support: The 2018 U.S. Farm Bill, which legalized hemp-derived C-B-D with less than 0.3% T-H-C, has created a favorable environment for C-B-D wine. Regulatory oversight by state liquor boards and the Alcohol, Tobacco, and Trade Bureau (TTB) ensures compliance, boosting consumer trust and market growth.

Appeal to Millennials and Baby Boomers: Millennials, a significant portion of the 55 million recreational marijuana consumers in the U.S., drive demand for C-B-D wine due to its social and wellness appeal. Baby boomers, early adopters of C-B-D products, are also key consumers, seeking benefits like stress relief and improved sleep.

Regional Insights

North America leads the global C-B-D wine market, driven by strong consumer awareness of C-B-D's benefits and high demand for infused beverages. The region's market is projected to grow from US$ 12 million in 2024 to US$ 120 million by 2035, at a CAGR of 22%. The United States, supported by robust retail networks and favorable regulations, is the largest contributor, with Canada also showing significant growth.

Asia-Pacific is the second-largest market, fueled by rising disposable incomes, urbanization, and adoption of Western lifestyle trends. The region is expected to reach US$ 80 million by 2035, with a CAGR of 20.8%. China, Japan, and South Korea are key markets, with red wine-based C-B-D products gaining traction in China due to their cultural association with health and wealth.

Europe is a growing market, with increasing legalization of cannabees and demand for wellness beverages. Countries like the UK and Germany are key contributors, though regulatory variations across the region present challenges.

Challenges in the Market

The C-B-D wine market faces several obstacles:

Regulatory Complexities: Inconsistent regulations, particularly for marijuana-based C-B-D wine, create challenges for manufacturers. Some countries, such as Georgia and Slovakia, prohibit C-B-D-infused products, limiting market expansion.

High Production Costs: The extraction and infusion processes for C-B-D wine are costly, which may impact affordability and market penetration in price-sensitive regions.

Competition from C-B-D Alternatives: The availability of other C-B-D products, such as gumyees, teas, and mocktails, competes for consumer attention, potentially slowing market growth.

Opportunities for Growth

The C-B-D wine market presents significant opportunities for manufacturers and stakeholders:

Innovative Product Offerings: Companies are introducing unique C-B-D wine products to meet diverse consumer needs. For example, in November 2023, Chateau De'Kush launched Liberta and Spirit Flower, hemp-infused, alcohol-free wines combining California grapes with African medicinal plants, targeting wellness-focused consumers.

E-Commerce Growth: The rise of e-commerce, accelerated by the pandemic, offers opportunities to expand market reach. Partnerships with online retailers and direct-to-consumer platforms are enhancing accessibility.

Premium Packaging and Flavors: Stylish packaging, including glass bottles and cans, and diverse flavor profiles like rosé and white wine attract millennials and health-conscious buyers. The cans segment is projected to grow at a CAGR of 24.5%, driven by convenience and sustainability.

Emerging Market Potential: The Asia-Pacific region, with its large consumer base and growing affluence, offers significant growth opportunities for C-B-D wine manufacturers.

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Competitive Landscape

The C-B-D wine market is highly competitive, with key players like Rebel Coast Winery, House of Saka, Viv & Oak, and CannaVines driving innovation. Companies are investing in scalable extraction technologies, strategic partnerships, and transparent testing to ensure compliance and build consumer trust. For instance, Cann expanded its C-B-D wine offerings to New York in April 2023, reaching 33 U.S. states. Smaller producers differentiate through artisanal branding and unique flavors, while larger players leverage established distribution networks.

Future Outlook

The global C-B-D wine market is projected to reach US$ 371.7 million by 2035, driven by the rising popularity of wellness-focused, non-alcoholic beverages and the increasing legalization of hemp-based products. The market's high CAGR reflects strong consumer demand and untapped potential, particularly in emerging markets. Despite challenges like regulatory hurdles and competition from other C-B-D products, innovations in product formulations, e-commerce expansion, and premium packaging will continue to fuel growth.

As millennials and baby boomers increasingly embrace C-B-D wine for its health and relaxation benefits, manufacturers are well-positioned to capitalize on this dynamic market. The focus on sustainable practices, innovative flavors, and regulatory compliance will shape the future of the C-B-D wine industry, establishing it as a key segment in the global beverage market.

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