Recon Labs Unveils Next-Generation XR Content Creation Solutions at AWE USA 2025

Recon Labs Presented '3Dpresso' and AI Agent-Powered Design Tools for Easier 3D Content Creation
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Recon Labs, an AI-powered content creation technology company led by CEO Seonghoon Ban, announced its participation in AWE USA 2025, the world's largest XR exhibition held in June in Long Beach, California. At the event, the company unveiled its flagship product 3Dpresso, showcasing not only its core AI-based 3D generation capabilities but also newly added design features powered by conversational AI agents.

3Dpresso is an AI-driven 3D creation tool that scans real-world objects and transforms them into high-quality 3D assets. By simply uploading a 360-degree video captured on a smartphone, users can automatically generate professional-grade 3D models, which can then be edited or downloaded at any time via a web-based platform.

At this year's exhibition, Recon Labs also introduced a powerful new design solution within 3Dpresso that enables multimodal 3D content creation. Users can now generate customized 3D models from a variety of inputs-such as text, images, or sketches-and refine them through real-time conversations with an AI agent. With this evolution, Recon Labs has stated its vision to position 3Dpresso not only as a digital twin generator but as a comprehensive AI-based design platform.

These innovations are expected to address one of the XR industry's most pressing challenges: the lack of high-quality content. By enabling developers, designers, and general users to create 3D content without the need for specialized software or lengthy workflows, Recon Labs significantly expands the accessibility and diversity of XR content production. This development is also likely to accelerate XR adoption in industries such as gaming, retail, and education.

"Our participation in AWE USA 2025 was a valuable opportunity to demonstrate how our AI-powered 3D generation technology can serve as a game changer in the global XR market," said Seonghoon Ban, CEO of Recon Labs. "3Dpresso is a user-centric solution that dramatically lowers the barriers to professional 3D content creation-ushering in a new era where anyone can easily produce high-quality XR experiences."

He added, "Through this exhibition, we aim to strengthen global partnerships and expand the industrial applications of AI-driven 3D generation technologies across diverse sectors."

During the exhibition, Recon Labs hosted live demonstrations of 3Dpresso and its new AI-based design capabilities. The company also accepted on-site registrations for the closed beta of the new feature via QR code, receiving an enthusiastic response from attendees.
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