Press release
Conatural Unveils Revolutionary Clean Cosmetics Line - Redefining Beauty in Pakistan
Conatural, Pakistan's pioneering clean beauty and skincare brand, is proud to announce its official launch into the cosmetics space with a thoughtfully crafted line of makeup products made with natural, safe, and high-performance ingredients. With a legacy rooted in clean skincare, Conatural's entry into makeup marks a new era for beauty lovers seeking products that combine aesthetic excellence with ethical responsibility.This exciting new range features a carefully curated collection including foundations, concealers, lipsticks, blushes, highlighters, and more, all designed to meet the modern consumer's demand for products that are not only beautiful on the outside but also kind to the skin.
🌿 A New Standard in Beauty
As clean beauty continues to gain global momentum, Conatural is proud to lead the movement in Pakistan by offering cosmetic products free from harmful chemicals such as parabens, sulfates, phthalates, and synthetic fragrances. Instead, these formulations are enriched with botanical extracts, nourishing oils, and skin-loving minerals - ensuring that each product enhances natural beauty while supporting skin health.
visit: https://conaturalintl.com/collections/cosmetics
"We've spent over a decade transforming the beauty industry in Pakistan through clean, conscious skincare," said Myra Qureshi, Co-Founder and CEO of Conatural. "This launch is a natural evolution of our journey - our cosmetics line empowers individuals to express themselves through makeup while embracing ingredients that are safe, ethical, and effective."
đź’„ What's Inside the Line?
Conatural's makeup range has been developed through years of research, innovation, and customer feedback. The products offer buildable, breathable coverage, vibrant pigmentation, and lasting wear, catering to everyday routines and special occasions alike.
Key highlights include:
Skin-Perfecting Foundation: Lightweight, long-lasting formula in multiple shades to suit South Asian skin tones
Conceal + Care Concealer: Blends easily to cover imperfections while nourishing the skin
Velvet Matte Lipsticks: Enriched with vitamin E and castor oil for comfortable wear and intense color payoff
Blush & Glow Highlighters: Crafted with natural mica for a healthy, radiant finish
Multi-use Tints: Perfect for cheeks, eyes, and lips - for beauty lovers on-the-go
Each product is vegan, cruelty-free, and manufactured under international GMP (Good Manufacturing Practice) standards, ensuring the highest quality and safety.
🎯 Designed for Every Skin Tone
Understanding the diversity of South Asian complexions, Conatural has prioritized shade inclusivity in its product development. The foundations and concealers cater to a wide spectrum of undertones, from warm to neutral to cool - a long-overdue shift in Pakistan's cosmetics landscape where many users previously struggled to find suitable matches.
🌍 Beauty with a Purpose
Beyond aesthetics, Conatural's new range reinforces its long-standing commitment to environmental and social responsibility. The brand's packaging choices reflect a growing move toward sustainable materials, and each product is created without animal testing.
"Our goal is to redefine beauty by making it more mindful," added Myra. "With this cosmetics line, we're creating a community around beauty that is inclusive, ethical, and inspiring."
đź›’ Availability & Launch Campaign
The full Conatural makeup line is now available at:
Official website: www.conaturalintl.com
Flagship outlets: Lahore & Karachi
Select beauty retailers and pharmacies nationwide
Conatural is celebrating the launch with a campaign titled #BeautyWithPurpose, featuring real customers and influencers who embody confidence, diversity, and authenticity. The campaign emphasizes that makeup should never mask who you are - but instead help you shine in your own skin.
📣 Join the Movement
The launch of Conatural Cosmetics invites makeup enthusiasts, skincare lovers, and conscious consumers to experience a better, cleaner, and more confident way to wear makeup.
📞 Media Contact:
Name: Conatural
Designation: Public Relations Lead, Conatural
Email: sales@conaturalintl.com
Phone: (+92) 3451003014
Website: www.conaturalintl.com
Instagram: https://www.instagram.com/conatural/
Facebook: https://www.facebook.com/conaturalintl
Conatural Beauty Pvt Ltd
59-T New, Aibak Block Garden Town, Lahore
Conatural, Pakistan's pioneering clean beauty and skincare brand, is proud to announce its official launch into the cosmetics space with a thoughtfully crafted line of makeup products made with natural, safe, and high-performance ingredients.
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