Press release
Former Air Force C-5 Galaxy Pilot Greg Born Releases "Built to Soar," A Flight Manual for Businesses Navigating Chaos
Greg Born, author of the new book “Built to Soar: Stop Flying Blind.” A former U.S. Air Force C-5 Galaxy pilot and seasoned business executive, Born translates battle-tested aviation principles into a practical flight manual for today’s business leaders.
NASHVILLE, TN - 17 Jun, 2025 - In a business landscape rife with turbulence, countless leaders find themselves flying by the seat of their pants, wrestling with operational chaos, and burning through resources just to stay airborne. Addressing this pervasive problem, former U.S. Air Force C-5 Galaxy pilot and seasoned business executive Greg Born today announced the official launch of his highly anticipated book, "Built to Soar: Stop Flying Blind. Engineer Your Business For Unstoppable Business Growth."
The book challenges the concept of the "accidental design" - the state of most businesses that have evolved through a series of reactive fixes, held together by what Born calls "sheer willpower and metaphorical duct tape." This approach, he argues, leads to chronic inefficiency, team burnout, and missed opportunities. "Built to Soar" offers a radically different path: a disciplined framework for intentionally engineering a business with the same rigor and clarity used in high-stakes aviation.
"I spent years in both cockpits and conference rooms, and I kept seeing the same pattern," says Born. "In aviation, we would never accept the level of ambiguity, process friction, and systemic flaws that are considered normal in many companies. Complacency can kill in an aircraft; it just kills a business more slowly. I wrote the book I wish someone had handed me 20 years ago-a practical, no-nonsense flight manual to move from accidental chaos to purposeful, engineered resilience."
"Built to Soar" deconstructs the business into four core systems, using the powerful analogy of designing a high-performance aircraft:
* The Mission: Defining a clear, actionable flight plan that replaces vague corporate platitudes.
* The Airframe: Engineering a robust structure of processes and systems that can withstand stress.
* The Crew: Implementing a disciplined system for getting the right people and behaviors on board.
* The Flight Controls: Using the right data and leadership rhythms to navigate with confidence.
The book is filled with "Hangar Talk" insights, battle-tested checklists, and frameworks like the MAT model (Maintain, Analyze, Take Proper Action) for crisis management, a tool Born translated directly from his emergency procedure training as a pilot. It's designed not for academics, but for leaders and entrepreneurs in the trenches who are tired of theory and ready for a blueprint that works.
"The goal isn't just to survive the turbulence - it's to build an organization that thrives in it," Born adds. "It's about freeing up leaders from constant firefighting so they can focus on strategy, growth, and leading their crew. It's about building a business that doesn't just stumble forward, but one that is truly built to soar."
"Built to Soar: Stop Flying Blind." is now available in paperback and e-book formats on Amazon and wherever books are sold.
About the Author:
Greg Born is a business executive, author, and a graduate of the U.S. Air Force Academy. As a former U.S. Air Force C-5 Galaxy pilot, his career took him from flying high-stakes global missions to holding executive roles in major corporations and startups. He leverages his unique background in aviation discipline and corporate leadership to help businesses replace operational chaos with clarity, purpose, and unstoppable growth. He is also the author of "Be A Better Leader: 1 Simple Thing."
His author's page is GregoryBorn.com [https://www.gregoryborn.com]
Media Contact
Company Name: Built To Soar Book
Contact Person: Greg Born
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=former-air-force-c5-galaxy-pilot-greg-born-releases-built-to-soar-a-flight-manual-for-businesses-navigating-chaos]
City: Nashville
State: TN
Country: United States
Website: https://www.gregoryborn.com
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