Press release
Rising Internet Penetration Fuels Growth Of The Short Video Platform Market: Key Factor Driving The Growth In The Short Video Platform Market
Short Video Platform Market Size
What Is the Expected Short Video Platform Market Size During the Forecast Period?
The market size of short video platforms has seen a quick expansion in the past few years. This market is projected to increase from $1.97 billion in 2024 to $2.22 billion in 2025, with a compound annual growth rate (CAGR) of 12.8%. The historical growth can be tied to the escalation of social media, the proliferation of smartphone use, a move towards consuming video content, the launch of 4G and subsequent 5G networks, an increase in internet accessibility, and the requirement for content that is interactive and engaging.
Anticipations are high for a swift expansion in the short video platform market in the coming years, with predictions of a climb to $3.55 billion by 2029, reflecting a compound annual growth rate (CAGR) of 12.5%. The projected growth over this period is linked to factors such as the broadening of 5G networks, the introduction of AI-propelled content suggestions, an increase in influencer marketing investments, incorporation of e-commerce facets, further acceptance of AR and VR tech, and the unceasing progress in monetization techniques. Notable trends in the forecast period encapsulate the integration of AI-created content, escalating affiliations with brands and influencers, the boost in educational content delivered through short videos, the creation of intriguing AR and VR experiences, the uptake of 5G tech for enhanced streaming, and the spread of short video platforms in budding markets.
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What Are the High-Growth Segments in the Short Video Platform Market?
The short video platform market covered in this report is segmented -
1) By Type: Live Video, Video Posts
2) By Platform: Android, iPhone Operating System (iOS), Windows
3) By Deployment: Application-Based, Website-Based
4) By End-Use: Education, Media And Entertainment, Live Commerce, Other End-Uses
Subsegments:
1) By Live Video: Live Streaming For Events, Interactive Live Video Sessions, Live Gaming Streams, Live Q&A And Webinars
2) By Video Posts: Short-Form Edited Videos, User-Generated Content Videos, Tutorials And How-To Videos, Viral Challenge And Trend Videos, Promotional And Marketing Videos
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What Key Drivers Are Expected to Influence Future Short Video Platform Market Growth?
The expected surge in the short video platform market is attributed to the increasing internet accessibility. The rise in internet usage is due to the proliferation of smartphones, cost-effective data plans, and enhanced network infrastructure, making the internet more readily available, user-friendly, and economical for the majority of people. This broad access to the internet aids short video platforms in offering smooth content creation, dissemination, and streaming services, thereby enabling users to rapidly upload, modify, and share videos with audiences worldwide. For example, a survey by Statistics Canada, a government agency based in Canada, reported an increase in internet usage among Canadians aged 15 and above from 92% in 2020 to 95% in 2022, as of July 2023. Hence, the amplified internet accessibility significantly contributes to the growth of the short video platform market.
Which Companies Hold the Largest Share Across Different Short Video Platform Market Segments?
Major companies operating in the short video platform market are Meta Platforms Inc., ByteDance Ltd., Tencent Holdings Ltd., YouTube, Kuaishou Technology, Snap Inc., Vimeo, Firework, InMobi, ShareChat, Gaana, Chingari, Triller Corp., Wink Video, MX Media & Entertainment Pte. Ltd., Roposo, Rizzle, Byte, Vine Ltd., Lomotif
What Trends Are Driving Growth in The Anesthesia Circuits Market?
Key companies in the short video platform market are concentrating on creating technological innovations like integrated product trays to better content delivery, increase user interaction, and simplify e-commerce feature integration. Integrated product trays are tech aspects that merge product presentation and interactive components in one interface, aiming to improve user experience and simplify e-commerce transactions. For example, in June 2023, Myntra, an e-commerce firm from India, introduced Myntra Minis, a short video platform aimed at enhancing the shopping journey. These bite-sized, mostly less than a minute videos, showcase engaging visuals and an integrated product tray for immediate browsing and buying. Myntra intends to lengthen some videos to 2-3 minutes depending on the product category.
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What Are the Emerging Geographies for The Short Video Platform Market Growth?
North America was the largest region in the short video platform market in 2024. The regions covered in the short video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Short Video Platform Market?
2. What is the CAGR expected in the Short Video Platform Market?
3. What Are the Key Innovations Transforming the Short Video Platform Industry?
4. Which Region Is Leading the Short Video Platform Market?
Why This Report Matters:
Competitive overview: This report analyzes the competitive landscape of the short video platform market, evaluating key players on market share, revenue, and growth factors.
Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.
Efficient Research: Quickly identify market growth, leading players, and major segments.
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