United States Olive Oil Market is Booming with a CAGR of 7.73% During 2025-2033

Market Overview 2025-2033

United States olive oil market size reached USD 3.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.3 Billion by 2033, exhibiting a growth rate (CAGR) of 7.73% during 2025-2033. The increasing health awareness among consumers, the rising demand for organic and non-GMO food products, continual advancements in e-commerce and digital marketing, and extensive research and development (R&D) activities focusing on olive oil production and processing, represent some of the key factors driving the market.

Key Market Highlights:

✔️ Strong growth driven by increasing health awareness and the rising popularity of Mediterranean diets

✔️ Growing consumer preference for premium, flavored, and organic olive oil varieties

✔️ Enhanced focus on sustainable sourcing and eco-friendly packaging to meet environmental concerns

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United States Olive Oil Market Trends and Drivers:

The change in tastes among U.S. consumers toward more health-friendly options is significantly increasing the demand for high-quality olive oil, particularly extra virgin olive oil (EVOO). With the greater consumer awareness of olive oil's health benefits, including antioxidant content, heart health, and anti-inflammatory properties, it is now the oil of choice used in cooking and finishing. Olive oil's foundational role in Mediterranean and plant-based diets helps promote their popularity. In response to these changes, foodservice operators and restaurants are incorporating olive oil dressings and marinades with EVOO in their menu items.

The market is projected to define premium EVOO use in North America after 2025 as health-oriented consumers scrutinize labels for authenticity and nutritional value. In addition, several brands are now marketing cold-pressed, non-GMO, and organic options, appealing to those seeking "clean" labels. The increasing market penetration of health-focused e-commerce platforms has heightened the visibility of specialty oils, easing access for consumers to domestic and international producers. To sum up, increasing health consciousness is a crucial factor olive oil consumers in the United States, and is expected to continue dominating momentum for the market.

The expansion of specialty and flavored olive oils in the US market is due to the changing taste buds of consumers as well as an increase in interest in various cuisines. With infused garlic, herbs, chili, and citrus oils, shoppers are using these during their day to day cooking routines and seeking gourmet experiences at home. This behavior is being exploited by upscale supermarkets and other specialty food retailers, who are increasing their inventory of scented olive oils alongside enhanced tasting features. With culinary content on social media and recipe sites influencing the trends in home cooking, this demand is predicted to skyrocket in the middle of 2025.

Now consumers are looking for oils that go well with scallop and shrimp dishes, as well as Italian, Greek, and Middle Eastern cuisines. Artisan makers are responding to this demand by producing small batches of locally sourced products that emphasize unique flavor profiles and regional authenticity. This shift enables producers to command higher margins in a competitively priced environment. The premium flavored olive oil market is emerging as a new target, specially the gift market looking for gourmet provisions. This shift is not only increasing brand diversification, but also providing greater margins for competitors.

Wealthier U.S. consumers are paying more attention to environmental practices when buying olive oil. More consumers are moving toward brands that pledge commitment to sustainability by adopting eco-friendly practices in both production and packaging as well as harvesting processes. Flexible manufacturing technologies and waste free production methods that appeal to Millennials and Gen Z are becoming popular. By 2025, most nonprofits will require proof of sustainable investments from contracting with them. Most companies are expected to change their strategies and adopt sustainable packaging investments aligned with consumer need. Ethically produced olive oil label practices are also being examined along with light weight refills to lessen the cost of shipping and the environmental burden of shipping empty containers.

Active Certifications that mark organic practices such as USDA Organic, Non-GMO, and Fair Trade mark used for sponsoring claimed ethical practices origin scopes and environmental responsibilities have now become available. Moreover, full disclosure of all accessed olive oil, shelf from grove using blockchain or QR codes, can now be accessible through blockchain traceability. For consumers, imported olive oils need to have authenticity and origin proof before they make a purchase. In the new era, sustainability is expected as a bare minimum for modern olive oil products, which undergoes all-round branding and product development attention on eco-friendliness designed and helps drive sales in sustainable regions.

United States Olive Oil Market Future Outlook

Concerned with shifting to greener and more health-aware customers, the US Olive Oil Market is changing how consumers interact with olive oil by digitizing transparency and automating packing systems. According to projections, blockchain traceability will be implemented by 2025, alongside environmentally friendly AI-powered quality checking and pollution control mechanisms, increasing domestic and foreign trust in olive oil products. Furthermore, the constant rise of culinary influencers on social media and eCommerce sites is boosting demand for premium, organic, and specialty olive oil products. The American Olive Oil market as a whole, both at the industrial and artisanal scale, seems to embrace these trends and is poised towards growth in expenditure, innovation and brand premiumization.

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United States Olive Oil Industry Segmentation:

The report segments the market based on product type, distribution channel, and region:

Study Period:

Base Year: 2024
Historical Year: 2019-2024
Forecast Year: 2025-2033

Breakup by Type:

● Virgin Olive Oil
● Refined Olive Oil
● Extra Virgin Olive Oil
● Olive Pomace Oil
● Others

Breakup by Distribution Channel:

● Supermarkets and Hypermarkets
● Convenience Stores
● Online Stores
● Others

Breakup by Application:

● Food and Beverage
● Pharmaceuticals
● Cosmetics
● Others

Breakup by Region:

● Northeast
● Midwest
● South
● West

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United States Olive Oil Market Analysis

Major Market Drivers:

The surge in consumer health consciousness is significantly contributing to the growth of the olive oil market, with more individuals choosing healthier fats over traditional cooking oils. Olive oil, known for its heart-healthy fats and antioxidant properties, has become a staple for wellness-focused diets. Additionally, the rising popularity of Mediterranean cuisine in the U.S.-characterized by its generous use of olive oil-is influencing dietary trends and boosting consumption nationwide.

Key Market Trends:

A notable trend shaping the market is the increasing preference for organic and non-GMO food products. This has encouraged olive oil producers to expand their portfolios to include certified organic varieties, catering to the clean-label movement. Furthermore, favorable government initiatives promoting healthy diets and sustainable food practices are contributing to a supportive regulatory environment, further accelerating market growth.

Geographical Trends:

The Northeastern United States continues to exhibit strong demand for olive oil, driven by a diverse and health-conscious population as well as a widespread appreciation for international cuisines. Meanwhile, the Midwest region is witnessing a steady rise in consumption, fueled by growing awareness of olive oil's health benefits and evolving culinary preferences among consumers.

Challenges and Opportunities:

While rising product costs and intense market competition pose significant challenges, there are strong opportunities for growth. The increasing consumer knowledge around olive oil's nutritional value-especially its role in promoting heart health and providing essential antioxidants-offers the potential to boost demand across new demographics and untapped regional markets.

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Some of the key players include:

● Cargill Incorporated
● Deoleo S.A.
● Gallo Worldwide
● Grupo Ybarra Alimentación S.L.
● Sovena

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers create lasting impact. The firm offers comprehensive services for market entry and market expansion. IMARC's services include thorough market assessments, feasibility studies, company formation assistance, factory setup support, regulatory approvals and license navigation, branding, marketing and sales strategies, competitive landscape and benchmark analysis, pricing and cost studies, and sourcing studies.

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