Press release
Global Facial Tissues Market Analysis 2025-2030: Growth Drivers, Challenges, And Opportunities
Facial Tissues Market Size
How Big Is the Facial Tissues Market Size Expected to Be by 2034?
The facial tissues market has expanded significantly in recent years. It is expected to grow from $10.79 billion in 2024 to $11.56 billion in 2025, at a CAGR of 7.1%. The growth is attributed to increased sanitation awareness, the demand for convenience and accessibility, rising disposable income, and the impact of marketing, branding, allergies, and seasonal illnesses.
The facial tissues market is projected to grow strongly in the next few years. It will reach $14.77 billion in 2029, at a compound annual growth rate (CAGR) of 6.3%. The growth is driven by demand for eco-friendly and sustainable products, rising health concerns, personalization, market expansion in developing regions, and evolving consumer preferences. Major trends include sustainable materials, antiviral and antibacterial properties, designer tissues, pocket-sized packaging, and smart packaging.
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What Are the Emerging Segments Within the Facial Tissues Market?
The facial tissues market covered in this report is segmented -
1) By Type: Box Facial Tissue, Pocket Facial Tissues
2) By Applications: At Home, Away From Home
3) By Distribution Channel: Super markets And Hyper markets, Departmental Stores, Convenience Stores, Online Channels, Other Distribution Channels
Subsegments:
1) By Box Facial Tissue: Standard Box Facial Tissues, Soft Touch Box Facial Tissues, Eco-Friendly Box Facial Tissues
2) By Pocket Facial Tissues: Single-Packet Pocket Tissues, Multi-Packet Pocket Tissues, Travel-Sized Pocket Tissues
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What Long-Term Drivers Are Shaping Facial Tissues Market Trends?
The rise in bacterial and viral infectious diseases is driving the demand for sterilized, antibacterial, and antiviral facial tissues. These tissues are manufactured to prevent the spread of harmful microbes, with special antibacterial and antiviral agents used to neutralize bacteria and viruses. For example, invasive pneumococcal disease cases increased from 553 in 2022 to 622 in 2023, and influenza cases rose in Australia during the same period. As a result, the growing number of infections is expected to drive the facial tissues market.
Who Are the Top Competitors in Key Facial Tissues Market Segments?
Major companies operating in the facial tissues market include Kimberly-Clark Corporation, The Procter & Gamble Company, Asia Pulp & Paper Group, Vinda International Holdings Limited, C&S Paper Co. Ltd., Metsä Tissue Corporation, WEPA Group, Cascades Inc., KP Tissue Inc., Essity AB, Sofidel S.p.A., CMPC Tissue S.A., Georgia-Pacific LLC, Fujian Hengan Group Ltd., Johnson & Johnson, Asia Pulp & Paper, Beiersdorf AG, Hengan International Group Company Limited, Kruger Products L.P., Clearwater Paper Corporation, Wausau Paper Corp., Wausau Paper, Cascades Tissue Group, Marcal Manufacturing LLC, Soundview Paper Company, Oasis Brands Inc., Solaris Paper Inc., Fiora, Seventh Generation Inc.
What Facial Tissues Market Trends Are Gaining Traction Across Different Segments?
Firms in the facial tissues market are introducing eco-conscious products like the Bonterra range. In March 2022, Kruger Products, a Canadian paper manufacturer, launched the Bonterra line made from 100% recycled paper and plastic-free packaging. The range includes facial tissues, bath tissue, and paper towels, aligning with consumer demand for sustainable household products.
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Which Regions Are Becoming Hubs for Facial Tissues Market Innovation?
Asia-Pacific was the largest region in the facial tissues market in 2023. North America was the second largest region in the facial tissues market. The regions covered in the facial tissues market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Facial Tissues Market?
2. What is the CAGR expected in the Facial Tissues Market?
3. What Are the Key Innovations Transforming the Facial Tissues Industry?
4. Which Region Is Leading the Facial Tissues Market?
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