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Prebiotic Soda Market Deep Research Report with Forecast to 2034
According to the latest research by InsightAce Analytic, the Global Prebiotic Soda Market Size is valued at USD 264.3 Mn in 2024 and is predicted to reach USD 563.9 Mn by the year 2034 at a 8.0% CAGR during the forecast period for 2025-2034
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Prebiotic soda is a functional beverage formulated with prebiotics-non-digestible fibers and compounds that promote the growth of beneficial gut bacteria, thereby supporting digestive health. The market for prebiotic sodas is experiencing notable growth, driven by increasing consumer awareness of gut health and the recognized benefits of prebiotic ingredients.
Additionally, the rising demand for probiotic and gut-friendly beverages, particularly among younger demographics, is further fueling market expansion. Health concerns such as obesity and diabetes are also contributing to a shift in consumer preferences away from high-sugar soft drinks toward beverages perceived as healthier and more natural. Prebiotic sodas, often marketed as lower in sugar and formulated with natural ingredients, are well-positioned to benefit from these changing dietary trends.
List of Prominent Players in the Prebiotic Soda Market:
• GT's Living Foods
• Health-Ade Kombucha
• Kevita
• Brew Dr. Kombucha
• Humm Kombucha
• Revive Kombucha
• Remedy Kombucha
• Better Booch
• Clearly Kombucha
• Suja Juice
• Farmhouse Culture
• Wild Tonic Jun Kombucha
• GoodBelly
• Lifeway Kefir
• The Bu Kombucha
• Nestle SA,
• Yakult Honsha Co. Ltd.,
• Danone S.A.,
• Chobani LLC,
• Harmless Harvest,
• Bio-K Plus International Inc.,
• GCMMF (Amul),
• Fonterra Co-operative Group.
• Other Market Players
Market Dynamics:
Drivers-
The need for prebiotic sodas fuels the growing demand for the prebiotic soda market, which is raising public consciousness of the link between a healthy gut and general health. The health benefits of prebiotics, which are fibres that aid in nourishing good bacteria in the stomach, are becoming more well-known and are driving market growth. Moreover, prebiotic sodas are becoming increasingly popular as health-conscious people look for drinks with additional benefits beyond mere hydration. Healthy, functional drinks that aid in wellness without compromising flavour are all the rage, and these drinks are right in line with that trend. Concerns about obesity and diabetes are driving a trend away from sugary drinks, which is fueling interest in prebiotic sodas, which is growing the demand for the prebiotic soda market.
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Challenges:
Market growth is hindered by higher production and ingredient costs, which could result in higher retail prices than traditional sodas. Furthermore, there is currently a lack of consumer knowledge and comprehension regarding prebiotics. While the health advantages of probiotics are well-known, the benefits of prebiotics may need to be more well-known to consumers. This lack of knowledge can constrain demand. Another limitation of prebiotic drinks is their flavour character. In addition, the marketing of prebiotic sodas as a product that improves health can be hindered by the severe regulations around health claims in beverages, further slowing down market growth.
Regional Trends:
The North American prebiotic soda market is anticipated to register a major market revenue share. It is projected to grow at a high CAGR in the near future due to the growing number of consumers looking for digestive health drinks and solutions that are friendly to their gut and consumers' rising interest in health and wellness. Besides, Asia Pacific had a remarkable share in the market due to a shift towards organic and natural products and new advertising campaigns that promote prebiotic sodas' health benefits in this region.
Recent Developments:
• In April 2023, NextFoods, the producer of GoodBelly, purchased Cheribundi, a beverage made from sour cherries. Previously, each brand was sold at over 20,000 retail locations. However, Cheribundi has recently seen a significant increase in online sales. Cheribundi's e-commerce sales had a significant increase of 120% compared to the previous year, as revealed by the company.
• In July 2021, KeVita, a fermented beverage brand owned by PepsiCo, introduced a new line of convenient prebiotic injections designed to promote digestive health. The new 2oz shots by KeVita contain 3g of prebiotic fiber and are fermented using water kefir culture.
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Segmentation of Prebiotic Soda Market-
By Type-
• Dairy-Based Prebiotic Soda
• Plant-Based Prebiotic Soda
By Packaging-
• Bottles
• Tetra Packs
• Cans
• Others
By Flavor-
• Fruit
• Cola Flavors
• Others
By Distribution Channel-
• Hypermarkets/Supermarkets
• Convenience Stores
• Independent Departmental Stores
• Online Retailers
• Wholesalers & Distributors
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of the Middle East and Africa
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InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain a competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets, and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.https://www.insightaceanalytic.com/images_data/148861653.JPG
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