Press release
Funeral Marketing Pros Releases Powerful New Podcast Episode on Innovating Funeral Services

Podcast Episode 3: Joe Pray shares how funeral directors can blend tradition with innovation to deliver truly personal services.
Titled "Innovating Tradition: How Personalized Funerals and Technology Are Transforming Funeral Services," this episode features an in-depth conversation with Joseph "Joe" Pray, a fifth-generation funeral director with over 40 years of experience in the profession.
Joe shares his unique perspective on honoring long-held traditions while embracing innovative practices to create deeply personal and memorable funeral experiences. From using technology to connect families virtually to designing one-of-a-kind services that reflect the lives of the deceased, his stories offer practical takeaways that funeral professionals can apply right away.
Who Should Listen?
This episode is ideal for funeral home owners, directors, and professionals seeking new ways to stand out in a competitive market. Joe Pray's insights are especially valuable for those who want to provide more personalized, meaningful services that leave lasting impressions on the families they serve.
Inside the Episode:
Joe shares several real-life examples of how he has gone above and beyond for families, including:
A full theatrical production for a beloved drama teacher, featuring a custom-painted casket, brass quintet, and choir.
A two-and-a-half-hour wagon train procession with mules to honor an adventurous spirit.
A bowling ball rolled down the aisle to honor a lifelong bowler.
He also explains how technology-like webcasting, social media, and multimedia presentations-has transformed the way funeral homes can connect with families and the wider community.
Why This Matters:
As the needs and expectations of families evolve, funeral professionals must adapt to remain relevant. Joe Pray's approach offers a blueprint for blending creativity and technology while staying rooted in tradition. This episode encourages funeral directors to reimagine their services and explore what's possible when they think outside the box.
Where to Listen:
Episode 3 of Six Feet Ahead is available now:
🎧 Podcast Page: https://funeralmarketingpros.com/podcast/
📺 YouTube Channel: https://www.youtube.com/@Oscar6FtAhead
Take Action:
Don't miss this powerful conversation filled with practical ideas and real-world examples. Tune in now to learn how to innovate while staying true to your mission of serving families with care and compassion.
Funeral Marketing Pros
c/o Oscar Guerrero
Orlando, FL 33193
United States
📞 (855) 674-1008
📧 oscar@funeralmarketingpros.com
🌐 www.funeralmarketingpros.com
Funeral Marketing Pros is a specialized digital marketing agency dedicated exclusively to helping funeral homes grow. We create customized online strategies that attract more families, build trust within local communities, and position funeral homes as modern, compassionate leaders. Our services include website optimization, SEO, online reviews, Google Ads, social media management, and more-all designed to bring in high-quality leads while maintaining the dignity and sensitivity the industry requires. We believe funeral homes deserve more than generic marketing-they deserve strategy-driven growth grounded in consistency, empathy, and real results.
Six Feet Ahead is a podcast produced by Funeral Marketing Pros to help funeral home owners stay competitive in a changing industry.
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