Evolving Market Drivers In The Tissue Towel Industry: Impact Of Hospitality Industry Growth On The Tissue Towel Market

The Tissue Towel Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Expected Tissue Towel Market Size During the Forecast Period?
The tissue towel market has experienced significant growth in recent years. It is projected to increase from $28.13 billion in 2024 to $30.1 billion in 2025, reflecting a CAGR of 7.0%. This growth is driven by urbanization, growing consumer awareness about hygiene, higher disposable incomes, expansion in the hospitality and healthcare sectors, and an increased focus on environmental sustainability.

The tissue towel market is expected to see strong growth, reaching $38.94 billion by 2029 at a CAGR of 6.6%. The expansion is attributed to increased consumer awareness of hygiene, rising disposable incomes, urbanization, sustainability trends, growth in the hospitality sector, and broader distribution networks. Key trends include the rise of sustainable products, advancements in manufacturing technologies, innovation in customized tissue towels, the development of smart tissue towels, and antimicrobial and multifunctional towel adoption.

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What Are the High-Growth Segments in the Tissue Towel Market?
The tissue towel market covered in this report is segmented -

1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels
2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels
3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses

Subsegments:
1) By Rolled Towels: Standard Rolled Towels, Jumbo Rolled Towels
2) By Folded Towels: Interfolded Towels, C-Fold Towels, Multi-Fold Towels
3) By Napkins And Luxury Towels: Paper Napkins, Luxury Hand Towels, Luxury Facial Towels
4) By Boxed Towels: Boxed Hand Towels, Boxed Facial Towels

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What Key Drivers Are Expected to Influence Future Tissue Towel Market Growth?
The expansion of the hospitality industry is expected to drive the growth of the tissue towel market. The hospitality industry is growing due to increased global travel and rising consumer expectations for quality services. Tissue towels are used in hotels and restaurants to enhance hygiene and guest satisfaction. For example, in July 2024, Eurostat reported that in 2023, there were 719 million guest nights in short-stay accommodations, marking a 20.5% increase from 2022. This growth in the hospitality industry is driving the tissue towel market.

Which Companies Hold the Largest Share Across Different Tissue Towel Market Segments?
Major companies operating in the tissue towel market are The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Cascades Inc., Hengan International Group Company Limited, Vinda International Holdings Limited, Metsä Group, Sofidel Group, Clearwater Paper Corporation, Svenska Cellulosa Aktiebolaget (SCA), Kruger Inc., WEPA Hygieneprodukte GmbH, Lucart S.p.A., Softys S.A., Seventh Generation Inc., Asia Pulp & Paper, Slovak Hygienic Paper Group, Irving Consumer Products Limited, C&S Paper Co. Ltd., Cartiere Carrara S.p.A., Marcal Paper Mills Inc., Grigeo AB, Cominter Paper SA, MPH1865 Group

What Trends Are Driving Growth in The Tissue Towel Market?
Companies in the tissue towel market are focusing on creating recycled fiber tissue towels to meet the increasing demand for sustainable products. Tork, a UK-based company, launched soft, efficient hand towels and toilet paper made entirely from 100% recycled fibers in January 2024. These products ensure no new trees are cut for their production and are designed for optimal absorbency and strength.

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What Are the Emerging Geographies for The Tissue Towel Market Growth?
North America was the largest region in the tissue towel market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the tissue towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Tissue Towel Market?
2. What is the CAGR expected in the Tissue Towel Market?
3. What Are the Key Innovations Transforming the Tissue Towel Industry?
4. Which Region Is Leading the Tissue Towel Market?

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