Candy Market - Global Industry Share 2019
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The report identifies and analyzes historical statistics and data to provide a convergent forecast for the growth of the candy market’s size and production ratios. It also encompasses all sections and sub-sections in the market, dissecting each segment according to the type of candy or confectionary. It elaborates segments according to geographies, types of candies, and the global manufacturers.
A wide array of graphics makes for an easy-to-comprehend market analysis. Moreover, the use of Porter’s five forces model analysis, SWOT analysis and a study of the value-chain keep you abreast of the projected opportunities and threats in the candy market.
While the industry uses the words “candy” and “confectionary” interchangeably, most imply that candies are a category within confectionaries, which also include ice creams, pastries, and preserves. The candy market can be divided into two segments, based on the presence of chocolate. Both chocolate and non-chocolate candies are discussed in detail in the report, with major and minor sub-divisions in each type. The candy market is a seasonal one, with sales skyrocketing during the festive seasons. Many producers increase employment during the seasons to boost output.
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Chocolate candies are those that include either chocolate or cocoa products in them, such as cocoa butter. Non-chocolate candies include confectionary products that do not include any chocolate or chocolate-replicate in them, such as jelly beans, hard candies, licorice, and marshmallows.
The key growth drivers for the candy market are a rising rate of urbanization and increasing disposable incomes of consumers. Another major factor that drives the market is product innovation and a rise in the number of target consumers. Most candy products are aimed at children who come from families with a decent amount of disposable income.
A key inhibitor is the growing health concern expressed by promoters of products that improve health. Many of these concerns are underpinned by scientific studies. Since most candies contain a high amount of sugar, they are directly linked to obesity and diabetic concerns. To combat this scenario, most manufacturers are creating sugar-free candy alternatives that offer low-calorie consumption.
This report segments the global candy market, by type, as: hard rolled candy, chocolate candy, breath sweeteners, dietetic candy, marshmallows, chocolate miniature candy, and non-chocolate candy among others.
The key players mentioned in the report include Ferrara Candy Co., Mars Inc., Mondeléz International Inc., DeMet’s Candy Co., and Nestlé SA.
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