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All Natural Food and Drinks Market - Global Industry Trends 2019
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The demand for all natural food and drinks is high in developed markets such as the U.K., Germany, and the U.S. and is anticipated to increase at a significant pace in the forthcoming years. The growing consumer preference for non-genetically modified foods is compelling the manufacturers and organizations to manufacture products free from genetically modified ingredients and redefine labeling of these products. Several countries in Europe have already imposed a ban on genetically modified products as they can be harmful to human health, animals, and the environment. Reduced production and bans of such products are benefitting the growth of the global all natural food and drinks market.
Other factors such as technological advancements in the field of food and drinks and rising prevalence of chronic diseases are driving the market. On the flip side, the lower stability of natural food and drinks reduces the shelf life of products, which adversely affects the growth of the market. Moreover, the low availability of natural flavors is leading to higher price of these products, thereby limiting the demand for these products. However, the discovery of new sources of natural materials and the increasing practice for multifunctional flavors are likely to augur well for the growth of the global all natural food and drinks market.
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By product type, the market has been bifurcated into all natural food and drinks and all natural food and drinks ingredients. The latter can be further segmented into natural preservatives, natural sweeteners, natural colors, and natural flavors. The increasing consumer consciousness regarding health coupled with the growing demand for nutritional products is contributing to the growth of the natural food and drinks segment. Geographically, the market is segmented into Europe, Asia Pacific, North America, and Rest of the World (RoW). The North America market for all natural food and drinks is expected to flourish owing to the presence of health conscious population and a large patient pool suffering from chronic diseases. Emerging economies in Asia Pacific are likely to present immense untapped opportunities to manufacturers.
Mergers and acquisitions and launches of new and innovative products are the key strategies used by leading players in the global all natural food and drinks market to increase their market shares. Some of the leading players in the market are Archer Daniels, Bunge, Con-Agra Foods, General Mills, Nestle and Tyson Foods.
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