Body Worn Insect Repellent Market:Rising Prevalence of Insect-borne Diseases to Fuel Demand for Body Worn Insect Repellent in Asia Pacific

The rising prevalence of insect borne diseases across developing nations has led to a considerable increase in the demand for body worn insect repellents. These products have seen strong demand from the agricultural sector and oil and mining industries. A substantial share of revenue earned by the global body worn insect repellent market comes from applications across these industries.

Transparency Market Research (TMR) forecasts that the global body worn insect repellent market will expand at a CAGR of 7.4% between 2015 and 2021. The market stood at US$230 mn in 2014 and is expected to reach US$378.3 mn by the end of 2021.

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Despite witnessing favorable growth opportunities in developing nations, stringent regulations limit body worn insect repellent sales in developed countries. Nevertheless, with demand for insect repellents rising across several countries and their increasing distribution through online channels, opportunities for sales of body worn insect repellents are expected to augment in the forthcoming years.

Oils and Creams to Remain Dominant Product Segment

Based on product, body worn insect repellents are available in three types, oils and creams, stickers and patches, and apparels. Of these, accounting for over 67.2% of the market, oils and creams emerged as a key segment in 2014. Product innovation is the primary strategy adopted by players in the oil and creams segment to strengthen their presence.

Over the last few years, the market has been witnessing rising demand for plant-based oils and creams. The demand for natural body worn insect repellent is thus considered as an area of growth for manufacturers. As consumers perceive natural products to be safer, the demand for plant based body worn insect repellent is expected to increase at a higher pace than synthetic oil and creams.

Besides this, the stickers and patches segment is also expected to report considerable growth over the forecast period. Stickers and patches are very popular among kids, which is a key factor driving demand from the segment. Furthermore, demand for insect repellent apparels such as shirts, trousers, head nets, and jackets is also expected to rise significantly over the forecast period.

Rising Prevalence of Insect-borne Diseases to Fuel Demand for Body Worn Insect Repellent in Asia Pacific

North America currently dominates the global body worn insect repellent market, trailed by Asia Pacific. In 2014, North America market was valued at US$80.5 mn. Enterprises in the region have been continuously engaged in the research and development of body worn insect repellents over the last few years. This is a key factor driving the global body worn insect repellent market in North America. However, stringent regulations and safety standards implemented by various governments in the region pose a challenge to the body worn insect repellent market in North America.

While Europe is likely to remain a lucrative market for body worn insect repellents, it is Asia Pacific where manufacturers are expected to witness strong growth opportunities. The increasing prevalence of insect borne diseases will augment demand for body worn insect repellent in Asia Pacific. The most populated countries in the region such as India and China are expected to demonstrate attractive growth prospects for body worn insect repellent manufacturers. The rising awareness about the availability of such products will be the key factor fuelling demand for insect repellents from Asia Pacific.

Some of the prominent companies operating in the global body worn insect repellent market are Avon Products Inc., Sawyer Products Inc., Reckitt Benckiser Group plc, E.I. du Pont de Nemours and Company, S. C. Johnson & Son, Inc., Mountain Warehouse Ltd., The Orvis Company Inc., BASF SE, ExOfficio LLC, and Insect Shield LLC.

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