North America Mobility as a Service Market to Reach US$ 53.3 Bn by 2031, Driven by Urban Tech Innovations - Persistence Market Research

✅Market Overview: Trends, Drivers, and Leading Segments

The North America Mobility as a Service (MaaS) market is undergoing a significant transformation, fueled by urbanization, rising smartphone penetration, and the demand for efficient, multimodal transport systems. According to Persistence Market Research, the market is projected to grow from US$ 27 billion in 2024 to US$ 53.3 billion by 2031, advancing at a CAGR of 10.2% during the forecast period. MaaS platforms offer integrated solutions combining public transport, ride-hailing, micromobility, and other services through a single digital interface-delivering seamless travel experiences for end-users.

Several key drivers contribute to this growth trajectory. These include government support for smart transportation, increasing environmental awareness among consumers, and the shift away from car ownership in favor of shared mobility solutions. Among the service categories, ride-hailing services are expected to remain the leading segment due to their convenience and established presence across urban centers. Additionally, the United States leads the regional market, attributed to early adoption of MaaS technologies, robust digital infrastructure, and significant investment from private mobility providers and government transport agencies.

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✅Key Highlights from the Report

➤ The market is projected to grow at a CAGR of 10.2% from 2024 to 2031.
➤ The U.S. is expected to remain the largest contributor to revenue in the North America MaaS market.
➤ Ride-hailing continues to dominate the market, followed closely by micromobility solutions.
➤ Technology platform solutions are gaining traction as the backbone of integrated MaaS offerings.
➤ iOS users represent a significant share in application-based MaaS usage, especially in urban hubs.
➤ Peer-to-peer (P2P) services are emerging as a flexible and scalable model for mobility sharing.

✅Market Segmentation: Breaking Down the MaaS Ecosystem

The North America MaaS market is segmented based on service type, solution, operating system, application, and geography. Among service types, ride-hailing services such as Uber and Lyft continue to lead due to consumer familiarity and convenience. Ride-sharing services are also on the rise, encouraged by cost-effectiveness and sustainability benefits. Micromobility services-including electric scooters and bicycles-are witnessing rapid adoption in urban cores, addressing first- and last-mile connectivity challenges. Public transport integration with digital ticketing is also gaining ground as cities modernize their transport infrastructure.

From a solution perspective, technology platforms represent the core enabler for MaaS, offering APIs, data integration, and user management systems. Booking and ticketing solutions, navigation tools, and payment gateways complement these platforms, creating a unified customer experience. Telecom connectivity providers play a pivotal role in ensuring real-time updates, vehicle tracking, and safety features. When analyzing the operating system landscape, Android and iOS dominate the app-based MaaS environment, with slightly more traction seen in iOS within urban, higher-income demographics.

✅Regional Insights: U.S. Leads While Canada Gains Ground

In North America, the United States stands out as the dominant market, contributing the lion's share of the region's MaaS revenue. Major urban areas like New York City, Los Angeles, and Chicago are spearheading adoption, driven by traffic congestion, sustainability goals, and investments in smart city initiatives. Local governments are increasingly integrating MaaS into their public transport policies, helping reduce single-occupancy vehicle usage and emissions.

Canada is also emerging as a promising market, especially in metropolitan areas like Toronto, Vancouver, and Montreal. The country's growing focus on climate change and eco-friendly transportation, coupled with infrastructure investments in smart mobility, is boosting MaaS adoption. Partnerships between municipalities and private players, such as ride-sharing startups and bike rental companies, are improving service coverage and enhancing commuter convenience.

✅Market Drivers

One of the major drivers propelling the North America MaaS market is the increasing demand for integrated urban mobility solutions. With growing urban populations and the corresponding surge in traffic congestion, commuters are seeking alternative, convenient ways to travel. MaaS offers the ability to plan, book, and pay for multiple transport modes through a single app, which greatly improves efficiency. Additionally, environmental concerns and the push for sustainable urban transport are leading consumers and policymakers alike to adopt shared and public transport systems. Supportive regulations, government initiatives for smart cities, and incentives for reducing private car use further fuel market growth.

✅Market Restraints

Despite its potential, the MaaS market faces several restraints. The foremost challenge is fragmentation of transportation networks. Integrating various mobility services-public and private-into a single platform is technologically and logistically complex. Additionally, inconsistent regulatory frameworks across cities and countries can hinder platform standardization and user experience. Privacy and data security concerns also loom large, as MaaS platforms rely heavily on real-time location and user data. Furthermore, rural areas and small towns may lack the infrastructure or demand density to support MaaS services, limiting geographic scalability.

✅Market Opportunities

The North America MaaS market holds immense opportunities for innovation and expansion. One promising area is the integration of electric vehicles (EVs) and autonomous mobility services into MaaS platforms, which aligns with environmental goals and offers futuristic commuting options. The rise of artificial intelligence and machine learning allows for personalized travel recommendations and dynamic route optimization. Additionally, corporate mobility services present a large, untapped market-where companies offer MaaS subscriptions as part of employee benefit programs. There is also growth potential in mobility subscriptions, which bundle multiple transport options into affordable monthly plans, offering both convenience and cost savings.

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✅Frequently Asked Questions (FAQs)

➤ How Big is the North America Mobility as a Service Market?
➤ What is the Projected Growth Rate of the MaaS Market in North America?
➤ Who are the Key Players in the Global Market for Mobility as a Service?
➤ What is the Market Forecast for the North America Mobility as a Service Market in 2031?
➤ Which Region is estimated to dominate the Industry through the Forecast Period?

✅Company Insights

✦ Lyft, Inc.
✦ Intel Corporation (Moovit, Inc.)
✦ UBER TECHNOLOGIES, INC.
✦ BlaBlaCar
✦ GRAB HOLDINGS LIMITED
✦ MaaS Global
✦ SkedGo
✦ Moovel North America, LLC.
✦ Fluidtime

✅Recent Developments

■ In 2023, Uber announced the expansion of its MaaS platform by integrating public transit schedules and ticketing features into its app in select U.S. cities.
■ Moovit, an Intel company, launched a partnership with regional transit authorities in Canada to develop an AI-powered multimodal journey planner for commuters.

This comprehensive guide on the North America Mobility as a Service market reveals a dynamic and fast-evolving landscape shaped by technology, sustainability, and shifting commuter preferences. As MaaS platforms mature and become integral to urban life, stakeholders who invest early in adaptable, integrated solutions will be best positioned to lead the next wave of urban mobility.

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