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Playout Automation Market Forecast 2025-2034: Comprehensive Analysis And Growth Opportunities
Playout Automation
What Is the Projected Growth of the Playout Automation Market?
The size of the playout automation market has seen swift expansion in the past few years. It is projected to increase from $1.28 billion in 2024, reaching $1.53 billion in 2025 with a compound annual growth rate (CAGR) of 19.5%. This considerable growth in the historical period can be traced back to the emergence of over-the-top (OTT) services, regulatory compliance obligations, the rise of 24/7 broadcasting, expansion of broadcast channels, and the increasing need for cost efficiency.
In the coming years, the playout automation market is projected to experience accelerated growth, ballooning to $3.09 billion by 2029 with a 19.1% compound annual growth rate (CAGR). This growth during the estimated period can be attributed to factors such as rising demand for broadcast content, transition to IP-based workflows, increasing fascination with UHD (Ultra High Definition) and HDR (High Dynamic Range) content, advent of cloud-based playout services, and the need for multiplatform content distribution. Key trends for the forecast period are projected to include enhanced graphics and branding, incorporation of AI and ML, compliance and monitoring tools, as well as security and content safeguarding.
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What Are the Different Playout Automation Market Segments?
The playout automation market covered in this report is segmented -
1) By Type: Hardware, Software
2) By Application: News, Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user: International Broadcasters, National Broadcasters
Subsegments:
1) By Hardware: Video Servers, Servers and Storage Solutions, Automation Controllers, Encoding/Decoding Equipment
2) By Software: Playout Automation Software, Broadcast Management Software, Scheduling and Traffic Software, Content Management Software
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What Are the Primary Drivers Shaping the Playout Automation Market?
The growth of the playout automation market is anticipated to be fueled by the flourishing broadcasting industry. This industry is characterised by the creation, distribution, and transmitting of audiovisual content like television and radio broadcasts to a vast audience through different platforms and technologies. With the rising demand for varied content and digital platform expansion, the broadcasting industry is experiencing growth. Playout automation boosts the broadcasting process by effectively scheduling and managing the broadcast of audiovisual content across different channels. This enhances workflow efficiency and ensures uninterrupted on-air operations. To exemplify, the Canadian Radio-television and Telecommunications Commission (CRTC) reported in November 2023 that broadcasting revenues had shown a 1.2% rise from the 2021 to the 2022 broadcast year. Revenue from the Digital Media Broadcasting Unit (DMBU) grew to $5.46 billion in 2022, showing around 11.2% growth from $4.91 billion in 2021. Discretionary TV revenue also grew to $4.09 billion in 2022, a roughly 3.3% rise from $3.96 billion in 2021. Consequently, the broadcasting industry's expansion propels the growth of the playout automation market.
Which Companies Are Leading in the Playout Automation Market?
Major companies operating in the playout automation market report are iHeartMedia Inc.; Grass Valley USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.; Imagine Communications; Dalet SA; NVerzion Inc.; Amagi Corp.; VSN (Video Stream Networks); Aveco; PlayBox Technology; Crispin Corporation; ENCO Systems Inc.; Etere Pte Ltd; Axel Technology SRL; Pebble Beach Systems; BroadStream Solutions; Avmeda LLC; Cinegy LLC; Pixel Power Ltd.; HARDATA Inc.; Florical Systems; 305broadcast
What Are the Major Trends Shaping the Playout Automation Market?
Leading businesses in the playout automation market are redirecting their efforts towards the invention of innovative technological solutions like cloud playout solutions to increase their competitive edge. These solutions are cloud-based systems which empower broadcasters and media entities to automate and oversee the playout of audio-visual content through cloud infrastructure. An illustration of this is the launch of Cloud Playout 2.0 by the US-based Brightcove software company in March 2024. This solution enables the curation of linear channel experiences by organizations. By simplifying linear channel management, it creates a unified platform for the creation, distribution and monetization of these channels. It aids in scheduling and delivering channels to owned and operated websites and apps, along with FAST platforms. This enhances the scope of monetization options, engages the audience, and allows for better ad pod placement and duration management to maximize profitability. It enhances workflow efficiency as it facilitates easy content management, programming scheduling, and efficient channel distribution within a unified platform.
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What Are the Top Revenue-Generating Geographies in the Playout Automation Market?
North America was the largest region in the playout automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Playout Automation Market?
2. What is the CAGR expected in the Playout Automation Market?
3. What Are the Key Innovations Transforming the Playout Automation Industry?
4. Which Region Is Leading the Playout Automation Market?
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