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Broadcasting Industry Expansion Fuels Growth In The Playout Automation Market: Critical Driver Shaping the Global Playout Automation Market in 2025
Playout Automation Market
What Is the Expected CAGR for the Playout Automation Market Through 2025?
In recent times, the size of the playout automation market has seen a significant expansion. The market is projected to increase from $1.28 billion in 2024 to $1.52 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 18.1%. Factors contributing to the notable growth during the historic period include the emergence of over-the-top (OTT) services, regulatory compliance demands, the advent of round-the-clock broadcasting, proliferation of multichannel broadcasting, and the rising need for cost efficiency.
What's the Projected Size of the Global Playout Automation Market by 2029?
In the coming years, the playout automation market size is projected to experience a significant increase. The industry is set to reach $2.82 billion by 2029, with an impressive compound annual growth rate (CAGR) of 16.8%. This growth in the projected period is due to a surge in demand for broadcast content, the shift to IP-based workflows, the growing popularity of UHD (Ultra High Definition) and HDR (High Dynamic Range) content. Further contributing factors include the advent of cloud-based playout services and the need for multiplatform content distribution. The forecast period will also see major trends such as superior graphics and branding, the incorporation of AI and ML, compliance and monitoring tools, along with security and content protection.
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Top Growth Drivers in the Playout Automation Industry: What's Accelerating the Market?
The anticipated growth of the playout automation market is primarily driven by the expanding broadcasting sector. The broadcasting industry is a dynamic field that entails the creation, distribution, and transmission of audiovisual content, such as television and radio shows, to large audiences through a variety of platforms and technologies. The surge in the industry can be attributed to the escalating demand for varied content consumption methods and the widespread availability of digital platforms. Playout automation augments broadcasting procedures by effectively planning and supervising the airing of audiovisual content across different channels, enhancing workflow efficacy, and ensuring incessant on-air operation. For instance, as reported by the Canadian Radio-television and Telecommunications Commission (CRTC), a government agency based in Canada, in November 2023, there was a 1.2% increment in broadcasting earnings from the 2021 to the 2022 broadcast year. A notable growth in revenue was observed by the Digital Media Broadcasting Unit (DMBU), which saw an increase to $5.46 billion in 2022, marking a growth rate of about 11.2%, up from $4.91 billion in 2021. In the same vein, discretionary TV income saw a jump to $4.09 billion in 2022, registering a growth of nearly 3.3% from $3.96 billion in 2021. Hence, the booming broadcasting industry is directly influencing the expansion of the playout automation market.
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What Trends Will Shape the Playout Automation Market Through 2029 and Beyond?
In the playout automation market, leading firms are placing more emphasis on creating innovative technological solutions like cloud playout solutions, to establish a strong presence in the market. Software-based systems such as cloud playout solutions give broadcasters and media firms the ability to control and automate the playout of audiovisual content via cloud infrastructure. For example, in March 2024, Brightcove, a software firm based in the US, introduced Cloud Playout 2.0, a playout automation software that aids organizations in creating curated linear channel experiences. This latest version makes managing linear channels easier and provides a single platform for their creation, distribution, and monetization. It facilitates scheduling and delivery of channels to self-managed websites and applications, and FAST platforms, expands monetization possibilities, boosts audience engagement, and optimizes ad pod placement and duration to enhance revenue. This superior solution improves workflows, allowing users to conveniently manage content, plan programming, and efficiently distribute channels through a unified platform.
What Are the Main Segments in the Playout Automation Market?
The playout automationmarket covered in this report is segmented -
1) By Type: Hardware, Software
2) By Application: News, Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user: International Broadcasters, National Broadcasters
Subsegments:
1) By Hardware: Video Servers, Servers and Storage Solutions, Automation Controllers, Encoding/Decoding Equipment
2) By Software: Playout Automation Software, Broadcast Management Software, Scheduling and Traffic Software, Content Management Software
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Which Top Companies are Driving Growth in the Playout Automation Market?
Major companies operating in the playout automation market report are iHeartMedia Inc.; Grass Valley USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.; Imagine Communications; Dalet SA; NVerzion Inc.; Amagi Corp.; VSN (Video Stream Networks); Aveco; PlayBox Technology; Crispin Corporation; ENCO Systems Inc.; Etere Pte Ltd; Axel Technology SRL; Pebble Beach Systems; BroadStream Solutions; Avmeda LLC; Cinegy LLC; Pixel Power Ltd.; HARDATA Inc.; Florical Systems; 305broadcast
Which Regions Will Dominate the Playout Automation Market Through 2029?
North America was the largest region in the playout automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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