Press release
Compound Horse Feedstuff Market to Reach USD 13.9 Billion by 2035, Growing at 4.6% CAGR
The global compound horse feedstuff market is estimated to be worth USD 8.9 billion in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 4.6%, reaching USD 13.9 billion by 2035.The compound horse feedstuff market plays a vital role in the equine industry, providing tailored nutritional solutions for horses across various categories-racing, sports, breeding, leisure, and working. Unlike traditional fodder, compound feedstuff consists of a carefully balanced blend of grains, vitamins, minerals, and other nutritional components designed to meet specific dietary needs. This market has evolved over the years in response to growing awareness about equine health, rising standards of animal care, and the expanding role of horses in sports and recreation. As horse owners and breeders increasingly seek performance-enhancing and health-sustaining feed options, the demand for quality compound feedstuff continues to gain traction across the globe.
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Future Outlook
The future outlook for the compound horse feedstuff market appears promising, with numerous factors contributing to its steady expansion. As the global equine population rises, particularly in emerging economies, the demand for structured and nutritionally balanced diets is expected to increase. Furthermore, advancements in feed formulation technologies will enable manufacturers to offer more precise, customizable products based on the age, activity level, and health condition of horses. There is also a growing emphasis on environmentally sustainable production methods, including organic and non-GMO feed ingredients, which is likely to shape product innovation and purchasing behavior in the future. The rise in equine tourism, competitive equestrian events, and luxury horse ownership is expected to further fuel long-term demand for high-quality compound feedstuff.
Market Demand
Demand for compound horse feedstuff is influenced by a variety of factors, including the increasing popularity of equestrian sports, greater focus on animal health, and the rise in recreational horse riding. Today's horse owners are more educated and proactive about animal nutrition, seeking specialized feed solutions that promote optimal performance, digestion, hoof health, and immune strength. Different disciplines within the horse world-racing, show jumping, dressage, endurance riding-require specific feeding regimens, and this is driving the demand for segment-specific compound feed formulas.
In addition to performance-driven demand, there is also a growing focus on preventive health. Feedstuff fortified with joint supplements, probiotics, and antioxidants is gaining traction, especially among aging horses and those in recovery. Seasonal variations, such as the need for higher-calorie feeds in winter or low-starch options in summer, also contribute to fluctuating but consistent demand throughout the year.
List of Key Companies Profiled in The Report
Purina Animal Nutrition LLC
Spillers Horse Feeds
GAIN Equine Nutrition
Nutrena Animal Feeds
Bailey's Horse Feeds
Farmvet
Horse Tech Inc.
Epol
Omega Fields
Others
Recent Industry News
In recent months, the compound horse feedstuff market has seen several notable developments. Various brands have launched new product lines aimed at specific equine needs such as gut health, muscle recovery, and stress management. These launches reflect a growing understanding that one-size-fits-all feeding solutions are becoming obsolete.
Additionally, several manufacturers have adopted sustainable practices in their supply chains, including recyclable packaging and responsibly sourced ingredients, reflecting broader industry and consumer expectations for environmental responsibility. There have also been reports of partnerships between feed producers and major equestrian events, helping brands gain exposure while supporting athletes with top-tier nutritional support.
Online platforms are also expanding their reach, with e-commerce channels offering auto-ship subscriptions, nutritional consultations, and comprehensive product comparison tools. These services are changing the way feedstuff is purchased and managed, especially among tech-savvy and professional horse owners.
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Competitive Outlook
The compound horse feedstuff market is marked by strong regional specialization, entrenched brand loyalty, and a growing emphasis on performance-driven and specialized equine nutrition. In North America, Purina Animal Nutrition LLC, a subsidiary of Land O'Lakes, leads the market with its vertically integrated agribusiness model. The continued expansion of its Purina® Strategy and Ultium® product lines-tailored for high-performance sport horses and aging equines with precisely balanced nutrient profiles-remains a key growth driver.
In the UK and Europe, Spillers Horse Feeds, a Mars, Inc. subsidiary, holds a significant market share by offering condition-specific diets developed through close collaboration with veterinarians and equine nutrition experts. Similarly, GAIN Equine Nutrition, part of Glanbia, has secured a strong presence in European racing and breeding circles, supported by a quality-assured feed mill and robust R&D capabilities.
Brands such as Bailey's Horse Feeds and Allen & Page cater to the rising demand for non-GMO and organic equine feed, appealing to health-conscious horse owners in the UK. Cavalor, known for its premium products for competition horses, has built a solid presence across continental Europe, North America, and Asia.
In the U.S., companies like Nutrena Animal Feeds and Triple Crown Horse Feeds provide a broad range of formulations, including high-fat, high-fiber, and low-starch options to meet varying nutritional needs. Despite the dominance of key players, the market remains moderately fragmented, with regional brands such as Omega Fields, Big V Feeds, and West Feeds leveraging local loyalty and niche product offerings to maintain competitiveness.
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