Press release
Interior Car Accessories Market Sees Surge in Customization Demand
Interior Car Accessories Market
The global interior car accessories market is projected to experience steady growth by the end of 2024, driven by the rising sales of passenger cars and pickup trucks. The surge in automotive aftermarket e-retailing, especially in developed regions, is acting as a key catalyst for market expansion. The growing consumer appetite for vehicle customization and fast-moving car accessories is further accelerating market momentum.
However, the COVID-19 pandemic temporarily disrupted supply chains and reduced demand across the transportation sector, presenting a notable hurdle. Despite this setback, the market is expected to rebound with the easing of lockdown restrictions and resumption of global trade activities. Asia Pacific is anticipated to lead the market, owing to strong demand for electronic interior accessories and rapid urbanization.
Other regions such as Latin America, the Middle East, and Africa are also expected to generate lucrative opportunities during the forecast period. Prominent industry players are focusing on product innovation, launching advanced, technology-integrated interior accessories designed to offer both comfort and entertainment. Notable players in the global market include U.S. Auto Parts Network, Inc., Covercraft Industries, LLC, CAR MATE MFG.CO., LTD., Star Automotive Accessories, Lloyd Mats, Garmin Ltd., and O'Reilly Auto Parts.
Interior car accessories refer to components and add-ons designed to enhance a vehicle's interior aesthetics, functionality, and overall passenger experience. Popular products include seat covers, steering wheel covers, infotainment systems, navigation units, speakers, floor mats, and more. The market is expected to register a volume CAGR of 3.9% between 2016 and 2024.
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Key Highlights from the Report
• The global interior car accessories market is expected to grow at a steady CAGR through 2024.
• Electronic accessories dominate by product type and are projected to grow at a 5.4% value CAGR.
• Asia Pacific is expected to lead the market with a 31.8% revenue share as of 2016.
• The passenger cars segment holds over 93% value share of the market.
• Aftermarket distribution channels are expected to outperform OEMs in revenue growth.
• Market growth is supported by rising vehicle customization trends and e-retailing.
Market Segmentation
The interior car accessories market is segmented based on product type, vehicle type, and distribution channel.
By product type:
• Covers
• Electronic Accessories (e.g., audio systems, navigation units)
• Knobs
• Consoles & Organizers
• Car Cushions & Pillows
• Fragrance
• Communication Devices
• Car Mats
• Central Locking Systems
• Dash Kits
• Sunshades
Among these, electronic accessories are forecasted to lead in market share, with a value CAGR of 5.4% from 2016 to 2024. The covers segment is also notable, expected to rise in value from US$ 36.46 billion in 2016 to US$ 61.59 billion by 2024, growing at a 6.8% CAGR.
By vehicle type:
• Passenger Cars
• Pickup Trucks
Passenger cars currently dominate the market with a 93.0% value share (as of 2016) and are projected to continue their lead with a CAGR of 5.4%. However, the pickup trucks segment is expected to expand at a relatively higher CAGR in both value and volume terms over the forecast period.
By distribution channel:
• OEM (Original Equipment Manufacturer)
• Aftermarket
The aftermarket segment is projected to lead in terms of value, registering a CAGR of 5.2% from 2016 to 2024. In contrast, the OEM segment accounted for 25.2% of the value share in 2016, showing comparatively slower growth due to limited customization options.
Regional Insights
The interior car accessories market spans five primary regions: North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.
Asia Pacific dominates the market and is projected to maintain its leadership position, accounting for 31.8% revenue share in 2016 and growing at a CAGR of 5.5% through the forecast period. The region's growth is largely attributed to booming automotive sales, rising urbanization, and increasing disposable incomes.
Other high-potential regions include:
• Middle East & Africa: Emerging as a key market due to increased car ownership and consumer interest in personalized accessories.
• Latin America: Expected to witness gradual growth, driven by expanding middle-class populations and aftermarket trends.
Market Drivers
Several factors are driving the growth of the global interior car accessories market:
• Rise in global automotive production and sales, especially in emerging economies.
• Growing demand for vehicle personalization and a more entertaining driving experience.
• Increase in fast-moving interior accessories such as infotainment systems and organizers.
• Expansion of e-commerce and automotive aftermarket platforms, providing easy access to diverse accessories.
Market Restraints
Despite positive growth prospects, the market faces challenges:
• Widespread availability of low-quality and counterfeit accessories, especially in cost-sensitive regions.
• Market fragmentation leading to pricing pressure and inconsistent quality.
• High competition from unorganized local players, making it difficult for premium brands to establish dominance.
Market Opportunities
• Advancements in technology, such as voice-enabled controls and smart infotainment systems, present avenues for innovation.
• Expansion into untapped markets in Africa and Southeast Asia can yield high ROI.
• Collaborations between automakers and accessory providers for OEM-integrated solutions.
• Personal mobility trends and the rise of electric vehicles will create new customization needs.
Frequently Asked Questions (FAQs)
1. What is the growth rate of the interior car accessories market through 2024?
2. Which product segment is projected to dominate the market?
3. Which region holds the largest market share in interior car accessories?
4. How are aftermarket sales influencing market growth?
5. Who are the leading companies operating in this market?
Leading Market Players
Key players shaping the global interior car accessories market include:
• Pep Boys
• Pioneer Corporation
• Garmin Ltd.
• O'Reilly Auto Parts
• U.S. Auto Parts Network, Inc.
• Pecca Group Berhad
• CAR MATE MFG.CO., LTD.
• Covercraft Industries, LLC
• Classic Soft Trim
• Lloyd Mats
• H.I. Motors
• Star Automotive Accessories
• Momo Srl
These companies are actively investing in product development, e-commerce integration, and global expansion to stay competitive and cater to the evolving demands of modern car owners.
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