E-Commerce Surge Propels Retail Media Networks: An Emerging Driver Transforming The Retail Media Networks Market Landscape

The Retail Media Networks Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Expected Retail Media Networks Market Size During the Forecast Period?
The market size of retail media networks has seen robust growth in the past few years. It is forecasted to expand from $22.41 billion in 2024 to $24.06 billion in 2025, representing a compound annual growth rate (CAGR) of 7.3%. The historic growth has been driven by factors including a shift in advertising budgets, expansion of e-commerce, data-informed advertising, opportunities for brand partnerships, and the integration of in-store and online experiences.

The market size of retail media networks is projected to witness considerable expansion in the upcoming years, estimating to inflate up to $34.84 billion by 2029 with a compound annual growth rate (CAGR) of 9.7%. This growth during the forecast period can be credited to the emergence of direct-to-consumer (DTC) brands, improved analytics and measurements, emphasis on customer service, shoppable media and social commerce, along with dynamic pricing and promotions. The forecast period will also see some key trends such as the emergence of omnichannel strategies, bringing advertising operations in-house, integration of dynamic pricing, accelerated mobile commerce, and compliance with privacy regulations.

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What Are the High-Growth Segments in the Retail Media Networks Market?
The retail media networks market covered in this report is segmented -

1) By Type: Search Ads, Display Ads
2) By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud
3) By Application: Consumer Goods, Catering, Other Applications

Subsegments:
1) By Search Ads: Sponsored Product Listings, Keyword-Targeted Ads, In-Search Advertising
2) By Display Ads: Banner Ads On Retail Websites, Product Recommendation Ads, Retargeting Ads

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What Key Drivers Are Expected to Influence Future Retail Media Networks Market Growth?
The booming expansion of e-commerce is predicted to fuel the advancement of the retail media networks market in the future. Essentially, e-commerce is defined as the online buying and selling of goods and services carried out by businesses and individuals. E-commerce activities span across multiple market sectors and are typically conducted on computers, tablets, smartphones, among other smart devices. Retail media networks provide businesses with the opportunity to enter digital territories within an e-commerce website that were previously inaccessible. These e-commerce platforms employ sponsored advertisements, enabling businesses to advertise their offerings on the website. As an illustration, Manaferra Inc., a US-based SEO agency, reported that e-commerce's contribution to total retail sales was 19.6% in 2021, but this figure rose to 21% in 2022. Hence, the robust expansion of e-commerce is slated to propel the retail media network market forward.

Which Companies Hold the Largest Share Across Different Retail Media Networks Market Segments?
Major companies operating in the retail media networks market include Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, CitrusAd Pty Ltd, Amobee Inc.

What Are the Latest Developing Trends in the Retail Media Networks Market?
Technological progression has become a notable trend that's on the rise in the retail media network market. Many pivotal corporations within this market are prioritizing the development of novel and creative solutions in order to solidify their stance in the market. An example of this would be Criteo S.A., an advertising firm originating from France, who in September 2023, unveiled Commerce Max DSP. This product offers a unified access point to retail media inventory onsite and spans multiple retailers. It also caters to a great extent of retail media solutions that curb fragmentation and accelerate commerce results across the entire open web.

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What Are the Emerging Geographies for The Retail Media Networks Market Growth?
North America was the largest region in the retail media networks market in 2024. The regions covered in the retail media networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Retail Media Networks Market?
2. What is the CAGR expected in the Retail Media Networks Market?
3. What Are the Key Innovations Transforming the Retail Media Networks Industry?
4. Which Region Is Leading the Retail Media Networks Market?

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