Press release
Online Video Platform Market Anticipated To Witness Robust Growth, Surpassing $31.26 Billion By 2029
Online Video Platform
How Big Is the Online Video Platform Market Size Expected to Be by 2034?
The market size for online video platforms has seen rapid expansion in recent years. Its growth trajectory points from $11.83 billion in 2024 to $14.13 billion in 2025, with a compound annual growth rate (CAGR) of 19.4%. Factors contributing to the growth during the historic period include a surge in online video consumption, the rise of over-the-top (OTT) services, monetization opportunities, the global distribution of content, content creation, and user-generated content (UGC).
There are expectations of significant expansion in the online video platform market size in the coming years, with projections setting the value at $31.26 billion in 2029, representing a compound annual growth rate (CAGR) of 22.0%. This anticipated surge in the forecast period is associated with the increase of streaming services, the incorporation of artificial intelligence (AI), the rise of virtual events and live streaming, the growth in mobile video viewership, partnerships, and the production of original content. Looking into the future, key trends include improved content moderation and safety protocols, the worldwide growth of video-on-demand (VOD) services, the amalgamation of e-commerce and shoppable videos, the use of advanced video compression technologies, and developments in video analytics and audience insights.
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What Are the Emerging Segments Within the Online Video Platform Market?
The online video platform market covered in this report is segmented -
1) By Type: Video Processing, Video Management, Video Distribution, Video Analytics, Other Types
2) By Business Models: User Generated Content (UGC) Model, Software As A Service (SaaS) Model, Do It Yourself (DIY) Model
3) By Streaming Type: Live Streaming Type, Video On Demand
4) By Application: Content Creator, Brand And Enterprise
5) By End-User: Media And Entertainment, BFSI, Retail, Education, IT And Telecom, Other End-Users
Subsegments:
1) By Video Processing: Encoding And Transcoding Services, Video Editing Tools, Real-Time Video Processing
2) By Video Management: Content Management Systems (CMS), Digital Asset Management (DAM), Metadata Management
3) By Video Distribution: Content Delivery Networks (CDN), Live Streaming Services, Video Hosting Platforms
4) By Video Analytics: Viewer Engagement Analytics, Performance Metrics And Reporting, Audience Insights And Demographics
5) By Other Types: Video Monetization Solutions, Security And DRM (Digital Rights Management), Interactive Video Features
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What Long-Term Drivers Are Shaping Online Video Platform Market Trends?
The online video platform market is predicted to expand significantly due to the increasing popularity of smartphones. A smartphone is a handheld electronic device with cellular connectivity, combining the functions of a mobile phone, camera, web browser, and high-resolution screen. These devices can run video streaming services such as live streaming, 24/7 support, adaptive bitrate streaming, among others, functioning as an online video platform for video playback to offer entertainment. For example, the UK-based Groupe Speciale Mobile Association reported in January 2023, that there were 229 commercial 5G networks globally and over 700 models of 5G smartphones had been rolled out, with over 200 debuting in 2022. Therefore, the escalated demand for smartphones is fuelling the growth of the online video platform market.
Who Are the Top Competitors in Key Online Video Platform Market Segments?
Major companies operating in the online video platform market include International Business Machines Corporation, YouTube LLC, TwentyThree ApS, Akamai Technologies Inc., MediaMelon Inc., SproutVideo LLC, Ziggeo Inc., Vimeo Inc., VideoBloom Inc., Edgio Inc., Dailymotion SA, Brightcove Inc., Comcast Technology Solutions, SpotX Inc., Longtail Ad Solutions Inc., Dalet Digital Media Systems USA Inc., Vidyard Inc., Kaltura Inc., Wistia Inc., Pixability Inc., Livestream LLC, Vplayed Inc., Dacast Inc., Endavo Media & Communications Inc., Cincopa Ltd., Frame.io Inc., Panopto Inc., Niche Video Media LLC, Ensemble Video Platform
What Are the Major Trends Shaping the Online Video Platform Market?
Technological progression is the principal trend in the online video platform industry. Leading corporations in this sector are increasingly focusing on video technology. As an example, in September 2022, Minute Media, a pioneering digital-first media organization based in the UK, introduced its own supply-side platform (SSP). This platform aims to streamline and fortify the liaison between publishers and brands participating in the programmatic advertising ecosystem. Minute Media's SSP is designed to integrate with Voltax, its own unique video and multimedia publishing-as-a-service platform. It also synchronizes with various third-party video players, demand wrappers and numerous major DSPs either directly or through the programmatic infrastructure provider, BidSwitch. More partners are consistently being incorporated into the system.
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Which Regions Are Becoming Hubs for Online Video Platform Market Innovation?
North America was the largest region in the online video platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global online video platform market during the forecast period. The regions covered in the online video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Online Video Platform Market?
2. What is the CAGR expected in the Online Video Platform Market?
3. What Are the Key Innovations Transforming the Online Video Platform Industry?
4. Which Region Is Leading the Online Video Platform Market?
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