Press release
Kombucha Tea Market Size Forecasted To Achieve $7.93 Billion By 2029 With Steady Growth
The Kombucha Tea Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].What Is the Expected Kombucha Tea Market Size During the Forecast Period?
The scale of the kombucha tea market has expanded significantly in the recent past. The market, which was valued at $3.36 billion in 2024, is projected to rise to $4.04 billion in 2025, with a compound annual growth rate (CAGR) of 20.2%. The historical growth has been steered by factors such as endorsements by celebrities and its growing popularity, the adaptation to varying tastes, expanding distribution networks, the influence of the craft beverage trend, along with the role of social media and health influencers.
In the coming years, the size of the kombucha tea market is anticipated to experience swift growth, eventually reaching $7.93 billion by 2029 with a compound annual growth rate (CAGR) of 18.3%. Factors contributing to this projected growth during the forecast period include persistent health and wellness trends, greater consumption of functional beverages, escalating demand for natural and organic products, global expansion and market penetration, and expansion of flavor and product variety. In the forecast period, key trends will revolve around increased access and mainstream popularity, branding focused on wellness and lifestyle, a rise in homemade kombucha culture, local and artisanal production, and advancements in packaging.
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What Are the High-Growth Segments in the Kombucha Tea Market?
The kombucha tea market covered in this report is segmented -
1) By Flavor Type: Fruits, Regular Or Original, Herbs And Spices, Flowers, Others Flavor Types
2) By Packaging Type: Glass Bottles, Aluminum Cans, PET Bottles, Other Packaging Types
3) By Distribution Channel: Super markets And Hyper markets, Online Retailers, Health Stores, Convenience Stores
Subsegments:
1) By Fruits: Berry Flavors, Citrus Flavors, Stone Fruit Flavors, Tropical Fruit Flavors
2) By Regular Or Original: Plain Kombucha, Traditional Brewed Kombucha
3) By Herbs And Spices: Ginger, Turmeric, Mint, Cinnamon
4) By Flowers: Hibiscus, Lavender, Elderflower, Chamomile
5) By Other Flavor Types: Mixed Or Specialty Blends, Seasonal Flavors
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What Key Drivers Are Expected to Influence Future Kombucha Tea Market Growth?
The rise of health-aware shoppers is making a significant contribution to the expansion of the kombucha tea market. Many experts contend that kombucha, which is rich in beneficial live bacteria, can enhance the effectiveness of various body functions and is often the choice for those mindful of their health. According to a food and health survey by the International Food Information Council (IFIC) in 2022, there has been a surge in the number of Americans adopting diets or eating habits in the past year (52% in 2022, up from 39% in 2021, 43% in 2020, and 38% in 2019). Therefore, the growth of the kombucha tea market is likely to be fueled by the escalating number of people prioritizing their health in the forthcoming years.
Which Companies Hold the Largest Share Across Different Kombucha Tea Market Segments?
Major companies operating in the kombucha tea market include PepsiCo, The Coca-Cola Company, Molson Coors Beverage Company, The Hain Celestial Company, GT's Living Foods, NewAge, Remedy Kombucha Pty. Ltd., Reed's, Health Ade, Rebbl Inc., LIVE Soda, Brew Dr. Kombucha, Humm Kombucha LLC, Equinox Kombucha, KeVita Inc, Kombucha Wonder Drink, Carpe Diem, Buchi Kombucha, Marin Kombucha, Holy Beverages, Wild Kombucha, Yogi Kombucha, Revive Kombucha, Better Booch, Kombrewcha, Clearly Kombucha, Big Easy Bucha
What Trends Are Driving Growth in The Kombucha Tea Market?
Product innovation is rising in prominence as a central trend within the kombucha tea market. Businesses operating in this market are prioritizing technological solutions that facilitate the preservation of kombucha's unique flavors and nutrient content. As an example, Ming Chyi Biotechnology Ltd. (MCB), a biotechnology firm based in Taiwan, utilizes a proprietary micro-encapsulation technology. This technology ensures the necessary temperature and pressure are applied to protect the kombucha's original taste and nutritional properties. The same technology is employed to spray-dry the kombucha liquid into a powder that maintains the most authentic characteristics of the beverage.
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What Are the Emerging Geographies for The Kombucha Tea Market Growth?
North America was the largest region in the kombucha tea market in 2024. North America is expected to be the fastest-growing region in the kombucha tea market share during the forecast period. The regions covered in the kombucha tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Kombucha Tea Market?
2. What is the CAGR expected in the Kombucha Tea Market?
3. What Are the Key Innovations Transforming the Kombucha Tea Industry?
4. Which Region Is Leading the Kombucha Tea Market?
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